investing in improving the publisher experience, digiday programmatic summit, november 2016
TRANSCRIPT
Investing In Improving The Publisher Experience
Justin FestaEVP of Digital
@LittleThingsUSA2
Optimize To Meet Advertiser Objectives
BRANDING
CONVERSION
CPC
@LittleThingsUSA3
Don’t Forget About User Experience
W 18-24 5.2 Million
W 25-349.2 Million
W 25-54 15.3 Million
W 55+7.5 Million SHARE RATE
3X Higher
LittleThings Audience:67% Women
@LittleThingsUSA4
Always Be TestingOne change can impact: • Site sessions• Shares• Page views per session• RPM
A • B • C A • B • C • D
@LittleThingsUSA5
Wrap Up
Optimize To Meet Advertiser Objectives
Don’t Forget About User Experience
Always Be Testing