investigation stage

SWA ADVERTISEMENT(INVESTIGATION)

By:Rhein

Thursday, November 3, 2011

DESIGN BRIEF


INVESTIGATION


INTRODUCTION

My client is people who want to join this great school of ours and also our school to have more students. I need to make an advertisement so people will be more interested in join our school. It must be quite colorful so the kids will be very enthusiastic when they get accepted into this school. The advertisement is for all ages. So they can see our advertisement anytime they want.


SITUATION

Client: Our client is to the people out there that want to join this school

Time Allowed: 8 weeks

Specification and Limitation:

Readable Text (Not to small or to big)

For all ages (If the kids can read)

Have a side bar so it is easier for the parents to see what facilities and

Must be creative and attention grabbing

The advertisement must have the word international school


AREA OF INTERACTION (AOI)

The area of interaction for this is human ingenuity because we are helping our school to have more students. We are also helping other people so they have better education. We must be creative to capture the parents attention.


QUESTION FOR INTERVIEW

How much are you willing to pay for your kids education?

What kind of facilities would like a school to have?

What kind of kids would like your kid to be friends with?

Do you want the school uniform to be simple or free dress?

What kind of curriculum would you like your children to be in?

How long would you like the break and lunch to be?


ANSWERS FOR QUESTION

I am willing to pay as much if my kid get a good education but below 80 million

I would like to be be very modern and safe

I want my kid to have any friends which are friendly

I want it to be free dress so we don’t need to buy anymore clothes

Any curriculum is good but it must be a good one

The break would like to be around 25 min and lunch should be 1H and 15 min


INTERVIEW SUMMARY

Parents are usually have always say depends this or depend that. But i think it is a good way because every parents wants the best for their kids. Even though parents want the best education for their children but they have price limits like lower than 80 million. They also would like school that are up to date. So they feel their children is safe in school. They also do not want their breaks and lunches to be long. Maybe because they want their children to faster eat and fast go back and learn.


BRAIN STORMING

Advertising

simple but interesting

facts and information about our

school

dashboard so the parents

that go to pages easier


CASE STUDYSpecifications http://www.miamiadschool.com/

advertising-school/miami

http://www.jisedu.org/join/contact/acceptable-use-policy/

index.aspx

customer Appealing to especially parents and 17-19 For all ages for those who want to join

a school

form Website website billboard

Aesthetics Simple but interesting very simple and it looks a bit boring

this billboard is very very boring it doesn’t intrigue me

Cost $11-$60 $11-$60 $50,000

Function To invite other young adults so learn in their school To tell to show the people that oct

21 is not the day to join

Ease of Creation quite easy because the website is simple and the tutorial is free

it is very easy to make because it is to simple

it is very easy to do it because the letter can be taken out and

put back in


http://www.miamiadschool.com/advertising-school/miami




http://www.jisedu.org/join/contact/acceptable-use-policy/index.aspx






CASE STUDY SUMMARY

When i searched 3 different advertisements. I was told that I can fine 2 website advertisement but at least one of them must be some thing we can touch. So i picked 2 websites and i pick 1 advertisement which is a billboard. This helps me to get more ideas to make my advertisement


SOURCES

"Study Advertising in South Beach at Miami Ad School - Advertising School in Miami Beach, Florida." Miami Ad School | Top Advertising Schools - Study Advertising at the Best Schools in USA or Abroad. Web. Sept. 2011. <http://www.miamiadschool.com/advertising-school/miami>.

"Study Advertising in South Beach at Miami Ad School - Advertising School in Miami Beach, Florida." Miami Ad School | Top Advertising Schools - Study Advertising at the Best Schools in USA or Abroad. Web. Sept. 2011. <http://www.miamiadschool.com/advertising-school/miami>.

http://upload.wikimedia.org/wikipedia/en/8/88/Fammatre_School_billboard.jpg












