This article says the circulation of most

magazines are declining and it goes on to

specify the magazines that are unfortunately

affected by this. It suggests the rise in the free

magazine has affected the sales of magazines

that are paid for as people are less likely to

buy magazines in general and having free

ones make it even harder to boost sales, this

however is a problem that is inevitable as less

to no profit is made by free

magazines, therefore making it harder to pay

employees. However this magazine does not

go into detail the effects might have or any

other factors that might affect sales.

This table to the right suggests the biggest decline in sales in

newspapers was in 2009, however this is yet to be updated

as ABC ( Audit Bureau of Circulations) suggests 2012 was

the hardest year for newspaper and physical/tangible issues

of magazines.

This article also talks about the decline in

sales in NME alone, which seems to be the

most effected by the revolution of technology

and the free magazine.

In further reading I have found out year on

year NME and Q Magazine lose 20% of their

readers. However magazine Mojo has only

lost 3% fall in sales.

Unfortunately it is hard to say what has the

biggest affect on the decline as there are

various contributors. But from what I have

found it is said that the threat of online

magazines has had a real effect on general

print magazines as people, and more

importantly their demographic has this access

to the internet which allows to approach the

articles they have online for free. This

fragmentation of ways in which the

audience/public can read these magazines

have had a very lareg negative impact. Some

even go as far to say 2012 is the worst year

in terms of this decline, even though it was

previously thought to be 2009 due to the

recession. This shows the recession had less

of an effect on general print magazines than

the rise of technology use.

By Tamaki Flynn