investigating undergraduate social mdia use in the 21st century
TRANSCRIPT
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Investigating Undergraduate Social Media Use in the 21st
Century.
Adalheidur Reed
Gauging the Need for Professional Best Practices’ in
Social Media Citizenship.
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WhyThe social media service monitor
Rappler reported in a recent study with
over 300 professional participants that over
90% of employers use social media to
screen potential employees (Reppler,
2011).
Lack of research gauging professional social media training
for undergraduate students.
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Purpose of the StudyInsufficient evidence base
determining undergraduate job or
career loss due to being unprofessional, under-
trained, unsophisticated social media citizens
(SMC).
Adding to the existing body of knowledge of undergraduate Social Media (SM) training.
Minimize job or career loss.
Increase undergraduate awareness to the harmful effects of unprofessional,
inappropriate SM behavior.
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Research Questions
Do students comprehend the possible long term and short term damage that can be levied on their
future careers because of uneducated social media postings;
and have students already damaged their future career potentials with improper social media etiquette?
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Sub Questions
Sub-questions:
Do undergraduate
students consider
themselves to be professional
social media citizens?
Do undergraduate students know
what best practices in professional social media
interactions are?
Are undergraduate
students professional social media
citizens?
Can Universities intervene by creating an educational social media
tool that would educate
undergraduate students in the
best practices of professional social media behavior?
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Literature Review
Social Media Educational Tool Creation
Social Media
Background
Social Media
Curriculum
Social Media
Professional Education
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Social Media Educational Tool (SMET)Creation
Fall 2011 BETAMAX Version Created.•Pilot Study Testing and Need Analyzed
Spring 2012 VHS Version•Pilot Study Evaluation.
Fall 2012 Blue Ray Version•Tested SMET
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Social Media Educational Tool
(Bandura, 1977 )
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Social Media Educational Tool
Social Media Education
Best Practice
Individual Examples
Worst Practice
Article Examples
Training
How To
Awareness Participation
(Bandura, 1977 )
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Social Media Educational Tool
Behavior
Proper Posting• Motivating
Untrained• Unsophisticated
Social Media Citizen
Improper Posting• Demotivating
Trained • Sophisticated
Social Media Citizen
(Bandura, 1977 )
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Social Media Educational Tool
Professional•Positive Promotion•Professional Promotion•Communicate•Respect•Network•Collaborate•Connect
Unprofessional•Negative Promotion•Unprofessional Promotion•Racism•Nudity•Violence•Politically Incorrect•Bullying•Profanity
(Bandura, 1977 )
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Damaging Future Employment?
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Professional Social Media Use
Career
Job
Education
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Unprofessional Social Media Use
Loss of Education•Universities use social media for background checks (Burgos, 2012).
Loss of Job•Employers use social media for background checks (Reppler, 2011).
Loss of Career
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MethodsM
ixed
M
eth
od
s
Quanti
tati
ve
Experimental • Treatment• Non-Treatment
Survey• SPSS• Internal Consistency Cronbach's alpha
• Factor Analysis • Mean, Medium, Mode
Computer Log Records• Created within the Facebook Group
Qualit
ati
ve
Ethnography Qualtrics Survey • Participant Observation
• Naturalistic Observation
• Direct Observation
Written Documents• Facebook Group Interaction
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Treated Participants
Participants will be made up from three course sections of 18-44 year old undergraduate students from two universities in North Texas. The main objective of the first two course sections was to teach the basics of using Microsoft Office. The main objective of the third course was to train the participants in intermediate web design.
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Treated Participants Group A This web design course was made-up of 21 students and was a face to face class that met 80 min twice a week.
Prior to the first day of class students received e mailed containing this URL https://www.facebook.com/home.php#!/groups/364873626914157/ for a class Facebook Group and they were asked to join.
First day class a syllabus stating that 10% of the class grade was partition in the class Facebook Group.
Students were offered 10 bonus grade points for survey participation.
Students used the Facebook Group through the fall 2012 semester as a learning management system.
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Treated Participants Group BParticipants in group B will be a combination of two Learning Technology hybrid class sections; with a total of 27 students where each section met once a week for an hour and twenty minutes.
The first day of class students in two course sections were informed that class information and networking would be communicated within a Facebook group created for two class sections.
Students received e mail containing this URL https://www.facebook.com/home.php#!/groups/138477459629230/ to the class Facebook Group and asked to join.
Students were offered 10 bonus grade points for what was called a social media participation; which included participation in the Facebook group participation and survey participation.
Students used the Facebook Group through the fall 2012 semester as a learning management system.
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Not Treated Participants
Participants who will not treated with the social media educational tool were undergraduate students from two universities in North Texas.
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Data Collection
Qualtrics Online Survey Tool• Treated Groups• Not Treated
Groups
Facebook group discussion: Professional Use.• Treated Groups
Facebook group discussion: Unprofessional Use.• Treated Groups
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Anticipated Results
Treated Group• Better Social Media
Citizens.• Intermediate at social
media best practice.
Control Group• Social media professional
best practice needed.• Beginner at social media
best practice.