invest in social media marketing along with seo services to bolster your online presence
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Entrepreneurs W 25/03/2015 0 Comments
Social Media
Invest in Social Media Marketing Along With SEO Services to
Bolster Your Online Presence
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When it comes to online success, there is no one way through
which you can achieve success. Several new trends and
techniques keep emerging that enhance your efforts of
bolstering your online presence. Social media marketing is one
of the trends that has emerged in a big way.
If you are not utilising social media platforms to market your
business, while your competitors are highly active on social
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outlets such as Facebook, Twitter and Google+, there is every
possibility that they will outrank you on search engines as well.
Search engine optimisation is and will always be a key process
in ensuring greater visibility for your business website through
top ranking on SERPs. Yet, a strong presence and engaging
activities on social media would assist you in maximising your
brand’s popularity and image. When you combine SEO Services
with SMM your brand gets greater online visibility while
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with SMM your brand gets greater online visibility while
building long term relationships. No longer can your website
rank well on SERPs by just pleasing the ranking robots. SMM is
a great way of building genuine links and empowering your
search engine optimisation process.
If you have accounts on popular social networks such as
Facebook, Twitter, LinkedIn, and Google+ and actively post
engaging content on it then you can see its positive impact on
your search engine ranking and site traffic. However, if you
think that you have done your job by creating a page on
Facebook (or any other popular social site), posting new status
updates, gathering a modest fan following, you are not fully
utilising the potential of social media. You have to use social
media to promote and network your business. When 1000
people “Like” or “Follow” your fan page, you can extend your
reach by 100 times, and even more if you indulge in
networking. When you are marketing on social media, you can
utilise search engine optimisation to your advantage, by
implementing SEO services on social media. It is proven that
when you publish relevant and SEO-centric social content, your
website ranking, search traffic and online sales are bolstered.
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When you plan to integrate SEO services in your SMM
campaign, you have to begin with identifying the audience,
understanding their behaviour, preferences and methods of
sharing. Once the audience is identified, you have to define
your objectives, establish a plan, create a marketing mix on
different social media outlets, and measure your goals.
Marketers, PR professionals and advertisers have witnessed
significant improvement in brand building by using search
engine optimisation insight in a social media marketing
campaign. Your sole objective of expanding your customer
base and growing your business reach is possible with the help
of a strategic alliance of SEO services and SMM.
By John Barney
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