Invest in America Newsletter – July 2009

Table of Contents

• Just the Facts

• Top Leagues

• Invest in America’s Mission

• Why Should a Credit Union Sign Up

• What’s New? o Current Promotions o Marketing Updates

New IIA Campaign Credit Union Sales Kits Advertising Plan

o Website Updates o Public Affairs Update

• Best Practices Showcase o Fairwinds Credit Union, Florida o Empower Federal Credit Union, New York o Michigan State University Federal Credit Union, Michigan o Central Missouri Community Credit Union, Missouri o Northwood Credit Union, Michigan o Alliant Credit Union, Illinois o Georgia Credit Union Affiliates, Georgia o Core Credit Union, Georgia

Just the Facts – (as of June 30, 2009)

• 45 leagues participating in the domestic auto program

• 1,798 credit unions have signed up showing their support for the domestic auto program

• 139,323 vehicles sold through May

• 90,797 new credit union auto loans through May

• 23 leagues supporting the Sprint program

• 455 credit unions supporting the Sprint program

• 661,033 unique visitors to LMCU Web site

A list of participating credit unions is available on the partner center page for both the domestic auto and Sprint programs.

Top Leagues

The top five states based on Chrysler and GM sales reported through May:

Texas 18,855

Michigan 12,315

Pennsylvania 6,703

Ohio 6,504

California 6,081

Invest in America’s Mission

To develop and promote exclusive credit union member discounts on products and services offered by American owned corporations to provide a stimulus for stronger financial results for the U.S. economy, increase credit union membership and member satisfaction.

Develop an extensive program with domestic automakers that generates incremental vehicle purchases and credit union auto loans.

Expand member rewards by partnering with other larger Fortune 1000 companies – Sprint/Nextel, etc.

Invest in America is our brand for credit union membership enhancements in order to drive growth and retention.

Why Should a Credit Union Sign-Up?

• FREE Marketing kits, including production and printing.

• Get the latest program updates sent directly to the credit union point person.

• Access to special offers and discounts that can be extended to your members on top of base program benefits.

• Free turn-key marketing materials.

• Access to credit union level sales data.

• E-mail addresses of those members who have requested an authorization code that have not yet purchased a vehicle can be used for credit union follow up and cross marketing purposes. (available upon request)

Partner center is password protected and accessible only to credit unions and leagues that have signed up.

What’s New?

Ford A 90-day pilot program

• Leasing program in Florida, and the Northeast market areas August 1 – October 31, 2009. o To find out more about the lease program view the PowerPoint or webinar on the sign up

page of www.lovemycreditunion.org. GM

• Supplier pricing plus $250 July 6 – 31.

• Supplier pricing continues through December 31, 2009.

• Leasing pilot program in Northeast, Florida and Michigan markets July 1 – December 31, 2009. o To find out more about the lease program view the PowerPoint or webinar on the sign up

page of www.lovemycreditunion.org. Chrysler

• Contract continues through December 31, 2009.

• July 1 – July 31, 2009 Up to $1,000 discount on top of the member’s best deal on the following 2009 models:

$500 Incentives $1,000 Incentives

• Chrysler Sebring Convertible

• Chrysler Town and Country

• Dodge Grand Caravan

• Chrysler 300 & 300C (inc. SRT8) • Dodge Charger (inc. SRT8) • Dodge Nitro • Jeep Liberty

• Dodge Dakota • Dodge Journey • Dakota Dodge Ram (1500/2500/3500/4500/5500)

• Jeep Grand Cherokee (inc. SRT8)

• Jeep Commander

Sprint If your credit union is already participating on the Sprint Credit Union Member Discount Plan, now is a great time to look at your marketing plan and schedule an insert mailing for next Contract Year. The 2009-2010 Contract Year begins with the October mailing of the September quarterlies. The renewal form is now online. If you would like to select an October mailing, please fax your form to 734.793.5160 by Sep. 1. If your credit union has not yet signed a Sprint marketing agreement, the contract is now available online. Credit union leagues/LSCs that are interested should contact Angie Hall at 800.262.6285, ext. 521 for more information on partnerships. Additionally, credit unions and Leagues can learn more about the plan by joining one of our free monthly webinars. These informational sessions detail the program and last approximately 15 minutes. All of the documents referenced above can be found at http://www.lovemycreditunion.org/Sprint_Marketing_Materials_283.html

• Member Discounts

o 10% off regularly priced service plans o Waived activation fees on new accounts o Waived upgrade fees

• Business Discounts

o 15% discount on most corporate recurring charges o Waived activation and upgrade fees o 20% discount on accessories

Marketing Updates

Invest in America Sales Kits Now Available

In an effort to help leagues promote the Invest in America program to their credit unions, we have developed a sales kit packed with up-to-date program and marketing information. The kit explains in detail the Invest in America program and how to promote it as a league to your credit unions. It also provides excellent examples to show your credit unions how they can market the program to their members. From a fact sheet and PowerPoint presentation to marketing information and e-mail templates, you’ll have everything you need to help support the Invest in America program.

The Sales Kit can be downloaded from the Partner Center at LoveMyCreditUnion.org. Some of the elements can be customized with your contact information. Folders and a leave-behind piece have been pre-printed and are available for your use by contacting Nancy Sawicki at Nancy.Sawicki@cucorp.com. Supplies of the printed materials are limited, so get your request in soon.

New Invest in America Marketing Campaign

A new marketing campaign for Invest in America will be available in the next few weeks on LoveMyCreditUnion.org. The campaign markets the overall Invest in America program incorporating all of the member discounts. The theme of this new campaign leverages the concepts of value and savings. The campaign elements will include: postcards, statement inserts, two poster sizes, print ads, newsletter articles, web homepage content, web banners, e-blasts and on-hold messages. Keep watching LoveMyCreditUnion.org to access the new campaign.

Plans for the 70% Advertising Pool

Big Plans are underway for the 70% advertising pool that is being generated by sales of GM and Chrysler vehicles. Credit union marketing efforts have the greatest potential of building awareness of the Invest in America program – viral marketing at its best. To support their efforts, all participating credit unions will receive printed marketing materials completely free of charge. That means about 100 million statement inserts and 25 million mail pieces that will be promoting the Invest in America program.

Additionally, with the positive results we’ve seen from online advertising and search engine optimization, a significant portion of the ad pool will be dedicated to digital media to further support credit unions in their marketing efforts.

Website Updates

Lovemycreditunion.org Facelift

We are giving LoveMyCreditUnion.org a new look to accommodate additional programs and features. The new design will be implemented in July - stay tuned!

Social Media

Over the past month, we have seen tremendous growth in the number of credit unions using Twitter and LoveMyCU (https://twitter.com/LoveMyCU) now has over 450 followers. We have had some great conversations with credit unions and credit union influencers about Invest in America - their successes with the program and using Twitter as a means to promote the program, their loans and the contests run on our website. Here are just a few examples of credit union, and credit union influencers, using Twitter to get their messages out to their members and communities.

Hopewell Federal Credit Union, OH (https://twitter.com/hopewellfedcu) With Invest in America and the great deal we have on new cars-you could really save money! Call us today! AmeriChoice Federal Credit Union, PA (https://twitter.com/AmeriChoiceFCU) RT @LoveMyCU: Thanks to all credit unions that joined & support Invest in America! 140,000 autos have been sold! http://tinyurl.com/cy2dpq Creditunions.com (https://twitter.com/creditunionscom) RT @LoveMyCU @Allegacy: July 4th just around the corner, why not Invest in America? Get discounts on GMs & Chryslers. http://bit.ly/wdxmH RT @LoveMyCU: TY CUs who joined Invest in America last week - we are over 1,770 strong and growing every day! http://tinyurl.com/cy2dpq Piedmont Credit Union, VA (https://twitter.com/piedmontcu) RT @LoveMyCU: We've updated our blog on the myth of 0% financing & why you should get your auto loan from your CU. http://tinyurl.com/r4srom Carolina Collegiate Federal Credit Union, SC (https://twitter.com/CCollegiateFCU) RT @LoveMyCU: Do you love your credit union Have you referred a friend to your fave CU? Tell us your story and win http://tinyurl.com/cunguw Public Service Credit Union, MI (https://twitter.com/PSCU_Amy) LOVE MY CREDIT UNION is holding a contest for great credit union stories. check it out and enter at http://tinyurl.com/cunguw Twitter, and other social media platforms, are a great way to reach your members and engage them on a whole new level. If you have questions about social marketing, please contact CU Village at 800-262-6285

Best Practices Showcase

Our Web site proudly shows off credit unions nationwide that are promoting Invest in America on their web sites, communications and promotions. We are doing this to spotlight these proactive credit unions, but also to inspire other credit unions to follow suit and illustrate best practice ideas in the industry.

To see firsthand what some of these best practices are for promoting Invest in America, visit our best practice showcase: www.lovemycreditunion.org/Web_235.html.

FAIRWINDS Credit Union, Florida

www.fairwinds.org

FAIRWINDS Credit Union has a banner on their home page which links to an internal page that describes the Invest in America program. The internal page highlights the benefits of the credit union’s low auto loan rates and the Invest in America program. GM and Chrysler each have their own page describing their offer, with links to the Love My Credit Union website. FAIRWINDS has also carried the Love + Trust = My Credit Union brand into their web site, reinforcing the branding message on the Love My Credit Union web site.

Empower Federal Credit Union, NY (www.empowerfcu.com)

Empower Federal Credit Union created a customized home page banner which links to a PDF promoting Invest in America. By customizing the banner on their home page with a bright yellow car and using it as the only graphic, they really draw attention to the program.

Michigan State University Federal Credit Union, MI

(https://www.msufcu.org/)

Michigan State University FCU is running ads promoting Invest in America, their low auto loan rates and Going Green. By combining Invest in America with the popularity of “Going Green”, they are boosting the effectiveness of the campaign.

Alliant Credit Union, IL

(http://www.alliantcreditunion.org)

Alliant has a full page banner promoting Invest in America. The banner links to each program directly and on the Love My Credit Union site and also promotes the credit union’s low auto loan rates

Central Missouri Community Credit Union, MO

(http://www.cmccreditunion.org/)

Central Missouri Community Credit Union teamed up with a local dealer to promote Invest in America. They displayed a new car each week at one of their branches. By working with a dealer, the credit union was able to showcase the promotion in a unique way and grab the attention of both members and potential members.

Northwood Credit Union, MI

(http://www.northwoodcu.com/)

Northwood placed an article highlighting Invest in America on the front page of their January newsletter. The article provided their members with a step by step guide to obtaining either a GM or Chrysler discount. They also tied the 2009 American International Auto Show within the article, tying their promotion to a very popular local event.

Georgia Credit Union Affiliates

(http://www.gacreditunions.org/)

They have an Invest in America banner on their home page which promotes the vehicle discount program.

In addition, two Georgia Credit Unions Atlantic City Employees Credit Union and First Choice Employees Credit Union teamed up with Superior Chevrolet to offer a Credit Union Car Sale. They promoted it via a radio spot.

CORE Credit Union, GA

(http://www.corecu.org/)

CORE Credit Union has partnered with a local dealer to offer the GM discount to credit union members.

In addition to featuring the Invest in America program on the home page of its Web site, the credit union has produced flyers promoting the program.