InverstorTech

Hadas Mendes

Last Few years

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What was missing? - BackWeb

• Market analysis

• Product defects (bugs)

• Higher costs

• Poor Timing (and positioning on time)

• Poor Sales training

• Poor cross functional approach

Where do we want to see ourselves in few years?

• Founders of new technology companies, which provide sophisticated solutions for the personal and business use, which manage to keep a superior advantage on competitors and profit its shareholders

Goals

• Discover of unique superior idea for startup companies every 5 years

• Build a new product prototype within 1.5 years after the discovery process

• ROI of 2 years – after development starts

• Obtain a 95% customer satisfaction

Goals – Cont.

• Increase Shareholder/Investors value by 20% each year after the first year in the market

• Shorten the investor search of new products to 6 months

• Build a stable profile of inventions (to different market segments)

Strategy - Ideas

• Continues searching for new discoveries

• Continue searching for feature improvement and feature revisions for current products

Strategy - Marketing

• Keep assessing the Information Technology market and its changing needs

• Clear market orientation with voice of the customer built in, when developing the prototype as well as the product itself and during the market launch

• Continue searching for market leverage of existing products and on-the-way inventions

• Provide an accurate economical research on the product attractiveness in the early stages of discovery

Strategy - Development

• International information and design• Quick prototype for every new product suggestion

and test it with selected customers around the world• Emphasis for quality execution during the whole new

product process • Proper launch plan for the new product is developed

during the development process• Test prototype in house before launching the product• Pilot launch to the new product

Strategy - Other

• Obtain and updating a business analysis

• Build a strong “Go/No Go” points in the new Product process

• Fast-Paces parallel processing during the new Product process

• Cross Functional Team approach

• Build a well defined investor relationships

Initial Criteria

• Products needs to be IT related

• The estimated startup investment shouldn’t cost more than 2M dollars

• The prototype as well as the initial market research needs to be able to be developed within 2 years of part time of team work

• Product should be followed the current business portfolio

Initial Criteria – Cont.

• Product should be target to an existing and attractive market

• At least one current company team member should be familiar with the target market the technology required for development

• Product should offer added value that does not exist currently in the market

• Product has an interest for investors

Stage Gate Process

Discovery Gate 1Stage 1Scoping

Stage 2Build Business Case

Gate 2

Gate 3

Stage 3Development

Gate 4Stage 4

Test and ValidationGate 5

Stage 5Launch

Post LaunchReview

Re-Assessment

From Discovery to Stage 1

Discovery Gate 1

Brainstorming:Idea CaptureScenario GenerationTechnology development direction

Is it IT related?What is the estimate investment?How long would it take to develop the first prototype?How does the product go with the team portfolio?Is there anyone in the team familiar with the market?Is there any added value to the market?How attractive is the market for the product?

From Scoping to Stage 2

Gentle Screen:Preliminary market assessment (attractiveness & potential)Preliminary technical assessment (How long? What is required? Do we have the resources?)Legal patent and trademarkPreliminary business and financial assessment Internet search, Interviews, Consulting and Research firms

Should we take the technical risk?Can we handle the requirements?Can we find investors?

Stage 1Scoping

Gate 2

Build Business Case

Stage 2Build Business Case

•Build Product definition (user needs and wants study, benefits, features, attributes)•Competitive analysis (Do we have any? What is our added value?)•Deep market analysis (size, trends, segmentation, positioning) •Full technical assessment•Concept testing•Prototype development

•Build business plan

•Build an optional R&D/Marketing teams•Investors Screening

From Business Case to Stage 3

Stage 2Build Business Case

Gate 3Re-Assessment

First - Decision if we should go forward with the productSecond - Looking for investors

If couldn’t find investors:Go back to the business plan and try to update itReassess the market, the technology, the idea – why no one wants to invest? Should we try to re-build the plan and perform another investor round?

From Development to Stage 4

Review the product development (Do we have quality execution? Did we follow the requirements and definitions?)How do we stand with the financial perspective? Should we look for more investors?

Fast-Paces parallel processing (R&D, marketing)Build a working modelDesign and perform customer testsBuild the product itself while following critical checkpointsIn house QAStart building market launch planUpdate financial analysis

Stage 3Development

Gate 4

From Testing and Validation to Stage 5

Review test (QA & Market) resultsReview financial position

Field trials, Beta tests, final quality testsMarket testsFinancial analysis

Stage 4Testing and Validation

Gate 5

From Testing and Validation to Stage 5

Stage 5Launch

Post LaunchReview

Financial review with and without the investors (cost profits)Portfolio reviewWhat was learnt? How can we improve it?

Next Steps

1. Invest time in the Stage Gate process:– Make changes if needed

– Make sure that the team understand it

2. Define requirements:– Task force: Are we missing critical team member to start

the process?

– Assess the available time - How many hours can we spend on the product? How many hours can we spend in each stage?

– Make some more changes to the process if needed by requirements

Next Steps

3. Detailed design of the process- Let’s make sure that we don’t fall to the same

mistakes!

4. Assign a process manager

5. Start brainstorming for new product- Good Luck!

Questions?

The End