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TRANSCRIPT
1
Leveraging Big Data to Drive Innovation
December 14, 2011
Ken Klapproth,
Vice President, Product Marketing
Agenda
Innovation
Opportunity
DOT 2:
Social
Media
DOT 3:
Blogs &
Forums
DOT 4:
Search
DOT 1:
Data
Explosion + + +
THE MAIN EVENT
“…” TWITTER HASHTAG: #BigDataToInnovate
“Again, you can't
connect the dots
looking forward;
you can only connect
them looking
backwards.”
Dot 1: Data Explosion
TWITTER HASHTAG: #BigDataToInnovate
INFORMATION OVERLOAD
8
9
Storing
1.8 ZB of
information would take:
Source: Symantec 2010 State of the Data
Center Global Data, January 2010
Terabytes
Only 388 Petabytes
(12.1M iPads)
Average amount
of storage per
company
Source: IDC’s Top 10 Enterprise Server Predictions for 2011 (IDC #226698)
webcast, January 25, 2011
IDC predicts that between 1009 and 2020 digital data
will grow 44 times to 35ZB, basically a growth of .8ZB
in 2009 to 35ZB in 2020 for a CAGR of 44.99
TWITTER HASHTAG: #BigDataToInnovate
:Dot 2 Social Media
TWITTER HASHTAG: #BigDataToInnovate
TWITTER HASHTAG: #BigDataToInnovate
TWITTER HASHTAG: #BigDataToInnovate
f
Source: Comscore, February 2011
1 out of every 8 minutes online is spent on Facebook
TWITTER HASHTAG: #BigDataToInnovate
Source: Blogher, April2011
93% of US adult Internet users are on Facebook
164M US
Internet
Users
152M US
Users
TWITTER HASHTAG: #BigDataToInnovate
Facebook overtaking Google and Yahoo in time spent online
Source: Comscore, August 2011
TWITTER HASHTAG: #BigDataToInnovate
Facebook now preferred way of sharing, second to email…
Source: Chadwick Martin Bailey, September 2010 … for now!
TWITTER HASHTAG: #BigDataToInnovate
Social media puts web email on the decline
Source: Comscore, December 2010
% Change December 2009 – December 2010
TWITTER HASHTAG: #BigDataToInnovate
Dot 3: Blogs/Forums
TWITTER HASHTAG: #BigDataToInnovate
There are 152,000,000 blogs on the Internet
Source: UM, October 2010
TWITTER HASHTAG: #BigDataToInnovate
US Internet users: 3x time on blogs/social than email
Source: The Nielsen Company, November 2010
TWITTER HASHTAG: #BigDataToInnovate
Source: UM, October 2010
Global population of blog readers keeps growing
% Daily Internet Users Who Read Blogs
TWITTER HASHTAG: #BigDataToInnovate
Source: eMarketer, August 2011
There are 31% more bloggers today than three years ago
Internet Users Updating Blogs at Least Monthly (millions)
Has the amount of
information exceeded it’s
usefulness or is it simply
the way we search?
:Dot 4 Search
TWITTER HASHTAG: #BigDataToInnovate
Please click here to access the
remainder of the presentation,
as well as the on-demand replay
of the webinar:
http://InventionMachine.com/webcast-replay-
leveraging-big-data-to-drive-innovation