Invasion Interactive

Yaron Dotan

C.E.O & Co Founder

Lessons From Rising Eagle

What did we do after releasing the game?

Integrated and launched IGA-WW Radial In-game advertising system

Integrated the Speed-TreeSDK into the game

Before

After

The Gaza Campaign● 2 new maps● Israeli & Iranian troops● New weapons● Multiple art assets

Added over 55 new features

● Roaming server● Revamped User Interface● Additional medals and awards● Dedicated server upgrades● Server admin console & commands● Engine optimizations● Dynamic audio/visual auto-updates for in-house adverts

Some of the lessons we learned from this

process

It’s a good idea to work with the game

community

● Strengthens the gaming community● A lot of great ideas comes from the gamers● Creates positive reputation for the developer● Improves the game

LessonPay attention to your

gamers

It’s NOT a good idea to add or replace core

technologies after the game was released

● Replacing core technologies is time consuming (ST took two months!)● Can require re-production or re-designing of assets and maps● Can change hardware requirements● Creates compatibility problems with existing gamers

LessonHave all your core

technologies built-in from day one

In-game advertising is a good revenue stream but it’s not enough

Possible revenue streams

● Retail● Subscription● Micro transactions● In-game advertising

LessonStrive for at least TWO revenue streams for

your game

LessonMake sure your revenue streams are compatible

with your game

ExamplesRetail + In-game advertsRetail + SubscriptionSubscription + MTIn-game adverts + MTEtc…

FACTS!

● Rising Eagle is a good mid-tier game● It is fun to play● It has innovative & intense gameplay● It is free to download and play● It is available world wide

PROOF!

THAT’S PERFECT!(NOT)

So what do I need?!

MARKETING&

DISTRIBUTION

Ok… we’ll do some viral marketing!

● Even viral marketing is an art● Marketing must be relative to the project● There is no guarantee it will work for you

But I have a kick-ass game and I am giving it for free!

● Didn’t you know that Call Of Duty 5 is free on the PC as well?● Immense competition● It comes down to visibility

But GameSpy & GameSpot will do a review of my game!

(NOT THAT SIMPLE)

Party Pooper! So what should I do?

● Surround yourself with professionals ● Plan everything from day ONE (Business Plan)● Clearly define the product (Design Doc)● Have an adequate budget for the mission● Manage your risks (example: licensing)● Marketing & Distribution are as important as the product● Before you start writing code Download Yaron’s “Willing suspension of disbelief” presentation!

MISSION

FINANCIAL SUCCESS

Final lessonSolutions are relative to your

product, budget & team

What options do I have?

Option #1: Do it yourself, if you can

Option #2 …

PUBLISHER(but that’s a whole different presentation )

Thank You