introductory presentation marketing aiesec delhi university
DESCRIPTION
TRANSCRIPT
Glimpses into…
Marketing and PRAIESEC Delhi University
Focus Areas
Quality PartnershipsCRMTraining
Being a thought leader in the nati onal network
Event packaging
External Positi oning and MDPsSocial Media
Feedback and research
Engagement
Numbers
Total External Partnerships (Forums attended + External Alliances + Marketing Partnerships) : 118
Total Media (TV + Radio + Print + web) : 277Total YE : 57
Increase in fans in one year : more than 4959175 Experiences showcased
A video created with 23, 967 youtube views
and QUALITY
Truly International Partners
• United Nations Young Changemakers Conclave• Global Ethics and Values
Convention• Rotary Blood-bank
• Delhi-ciosly Chekov by the Thespian Society
Insane Innovations• Advertisements on Kites and on T-shirts gifted to
North campus rikshawalas for Youth carnival • Pioneering the idea of tweetathons and flashmobs in
AIESEC India• Taking events to the next level through the idea of
Promo-events and Pre-events• Partnered with a documentary about Yuvraj Singh’s
fight with cancer to promote project iCAN• Not only external but internal brand audits !• Partnered with “Forest”, a movie by an OSCAR
nominated director Ashwin Kumar.
Brand Orientation and training Initiatives
• “Marketing thought of the week”• External Workshops on design and
media for all members• Dual-roles given to exchangers to
support marketing activities (Content, designs etc)
• Training sessions on linkedin, marketing to drive sales, brand and
communications etc.
CRM• Repeat Partners such as HIT 95,
NewsX, DU Beat etc.• Client feedbacks and case-studies. (http://www.facebook.com/photo.php?fbid=10152345783035433&set=a.10152345781310433.948811.165670635432&type=3&theater
)
• An interview and endorsement by OSCAR nominated director Ashwin
Kumar in the Q1 Newsletter !
MDPs like never before!• Partnerships with professionals to showcase impact : DUPC for photography, WRI for video
making• Partnerships for YE, training and campus
ambassadors : Skillkindle, ConceptsTree• BD-M partners like RC Cola, Dominos and Star India also had both a monetary and outreach component.• Instead of us sharing our databases with clients, we
had clients such as Kyoas entertainment which promoted our event amongst a database of more
than 58,000 people.
Student Outreach• Social media outreach through every partner, as new media is more used by
students• Weekly engagement plan for social media• Focus on university based partners : DU
Beat, TEDx events, DUPC, University Express, Young Minds, Youth ki awaaz, college fests of LSR SRCC and IIIT-D etc. • ALL events had a student component.
Unique and sellable event packaging
Events were packaged in the following manner :
• Promo Event – An organized or partner event to PROMOTE the main event.
• Pre-event : An event in the same theme scheme of the main event.
• Main event as a grand scale culminationThis give a larger product basket for partners
and increases the scope and scale of the event
