introductions program details m.sc. and diploma real estate and housing option ph.d. (management)...
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M.Sc. and Ph.D.
Marketing and Consumer Studies
University of Guelph Guelph, Canada
IntroductionsProgram Details
M.Sc. and Diploma Real Estate and Housing OptionPh.D. (Management)
Application Procedures Questions?http://www.uoguelph.ca/mcs/
Agenda
“I don’t want to sit in a classroom any more!!!” (OK, but you still have lots to learn.)
Thesis focuses on market research New Questions New Techniques
Qualitative and quantitative Debating answers
Did you think of …? Managerial, Social and Methodological Implications
Thesis Defence shows quality of implementation Able to Differentiate Yourself
Research is Exciting
Seosocialmedia.net
Recent students have written about Gambling: Activation of gambling outcome expectancies
The effects of message framing, involvement, and end-state on gambling
Food: Coping with shame and guilt following diet violationEffects of nutritional cues and menu labelling in food choicesWhy is organic food an enigma to consumers?
Brands: Netnographic study of iPhone users Cause-related marketing Private labels& national brands: Case study of Canadian Tire The role of super-users in a virtual brand community
OtherImpact of different auction formats: A field experiment How fear affects evaluation of new and status quo solutions
Examples of Research
Why do all of this research work? Isn’t it just a matter of applying what is already known? No.
Current theories established by earlier research
Recent Examples Textbooks vs. Evidence-Based Advertising (Armstrong, I.J.Adv., 2011) Are Pigeons more Rational (Herbranson, Schroeder J.Compar.Psy., 2010) False Positive Psychology (Simmons et al, Psych. Sci., 2011) Many mistakes in intercultural or international marketing due to not asking the right question
Some questions are unresolvedAcademics can afford to use wrong theory but, in business, .....
Counter-Examples
An advanced Marketing degree Distinct focus, broad application A proven alternative to an M.B.A.
Graduates have 100% success in finding career-related jobs
Employers contact us when they have openings to fill
Students present their research at major national and international conferences Students have published their work in major academic journals
Excellent preparation for a Ph.D.
M.Sc. Program Details
Emphasize marketable skills in research and analysis Fall Semester
Consumption Behaviour TheoryResearch Methods in Marketing and Consumer StudiesMarketing Theory
Winter Semester Qualitative Research MethodsMultivariate Research Methods Elective (Marketing or Consumer Behaviour)
Plus Research Seminar and Thesis Design, execute and report on your experiment Work with a supervising committee
M.Sc. Program Details
Course selection may be altered
“Introduction to Econometric Methods” might replace “Multivariate Research Methods”Reading course in field of real estate or housingThesis related to real estate or housing
M.Sc. With Real Estate
New Program (since 2009) Three streams Marketing and Consumer Behaviour Services Management Organizational Leadership
1 year coursework, e.g. Philosophy of Social Science Research Theory of Management Courses in Research Methods and TheoriesComprehensive Exams Thesis
Ph.D. (Management)
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A first class UniversityTop marks in the Globe and Mail for “overall student satisfaction and quality of education” Canada's top comprehensive research institution
in the annual “Top 50 Research Universities” list Regularly ranked highly by Maclean’s
A first class DepartmentCaring and intimate study environment 10-15 students accepted per year Extensive student/faculty interaction Financial support available
Scholarships, R.A., T.A. Reasonable living costs Small city environment near T.O.
University and Department
Complete Application Formavailable on Graduate Studies website http://www.uoguelph.ca/registrar/graduatestudies/
Official Transcript(s) Two Reference Letters GRE or GMAT scores TOEFL (or equivalent) Statement of Research Interest
Demonstrate your skills Demonstrate your interests and curiosity
Application Fee $100For more info: http://www.uoguelph.ca/mcs/
Application Procedures
Questions? http://www.uoguelph.ca/mcs/
Thank you
Recent students have written about Gambling: Activation of gambling outcome expectancies
The effects of message framing, involvement, and end-state on gambling
Food: Coping with shame and guilt following diet violationEffects of nutritional cues and menu labelling in food choicesWhy is organic food an enigma to consumers?
Brands: Netnographic study of iPhone users Cause-related marketing Private labels& national brands: Case study of Canadian Tire The role of super-users in a virtual brand community
OtherImpact of different auction formats: A field experiment How fear affects evaluation of new and status quo solutions
Exciting Research