instar _introduction_042… · managing director tony li. pr team. event team. ... shanghai office...
TRANSCRIPT
![Page 1: INSTAR _Introduction_042… · Managing Director Tony Li. PR Team. Event Team. ... Shanghai office Account Manager ... SHANGHAI TANG Event: S/S Fashion Show 2011](https://reader034.vdocuments.us/reader034/viewer/2022051801/5ae51d7c7f8b9ae1578be355/html5/thumbnails/1.jpg)
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INSTAR is an integrated marketing communications company that offers a variety of services to reach marketing objectives with a specialty in events.
INSTAR prides itself on overall dedication to the client’s needs: unparalleled event planning/management capabilities, creativity, marketing understanding, model management and turning creative concept into reality.
The Culture of Instar
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Our Services Include• Model Management
• Event Planning/Management
• Marketing Strategies
• Public Relation
• Venue Designing
• Public/Private Events and Promotions
• Media Invitation/Media Buying
• Celebrity Invitation
• Sponsorship Seekers
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PR Retainer Clients
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• Perfect fusion between international and local strengths enable to tackle complexities of understanding how to carefully handle a luxury brand and properly rooted in the mainland market to achieve said goals
• Strong relationships with media across China’s complex media landscape developed over a long period of time
• Strong connection with the celebrities \socialites \rich second generation group
Media Strengths
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Creative DirectorRichard Lu
Managing DirectorTony Li
PR Team Event Team
PR DirectorVivi Huang
Event DirectorStanley Zhang
Event Executive Keeno Wang
Event Designer Yolanda Wu
Media Coordinator
Suki / Lina / Doris / Sisi / Sandy /
Kelly / Ling Ling / Alex /Bob
Model Team
Account ManagerOliver Sheng
Supervisor Xiao Shi
Instar Team StructurePartner
Beijing office
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Instar Team Structure
PR Team
PR DirectorKelsey Chiang
Media Coordinator
Yoli / Sylvia / Yves
Shanghai office
Account Manager Rita Chen
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Example of Media Coverage Generated - One-on-One Interview
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Example of Media Coverage Generated – Product Placement
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Example of Media Coverage Generated – Celebrities
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Example of Media Coverage Generated – Photo Shooting
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Example of Media Coverage Generated – Brand Story
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Example of Media Coverage Generated – Celebrity
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Example of Media Coverage Generated – Photo Shooting
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Example of Media Coverage Generated – Photo Shooting
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Example of Media Coverage Generated – Photo Shooting
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Example of Media Coverage Generated – Photo Shooting
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Example of Media Coverage Generated – Product Placement
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Example of Media Coverage Generated – Photo Shooting
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Example of Media Coverage Generated – One-on-One Interview:
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Example of Media Coverage Generated – One-on-One Interview
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Example of Media Coverage Generated – Event Report
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Example of Media Coverage Generated – Event Report
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Example of Media Coverage Generated – Event Report
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Example of Media Coverage Generated – Event Report
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Events
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Served Clients
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Client: ETRO
Event: “Let’s Paisley” Event
Format: Gala Dinner and 2014 F/W Fashion show
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Client: BURBERRY
Event: Celebrate Burberry in Shanghai Event
Format: Fashion show
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Client: GUCCI
Event: Shinkong-place Reopening Event
Format: Opening Ceremony and 2014 S/S Fashion show
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Client: MCM
Event: Shanghai IAPM Store Grand Opening
Format: Opening Event
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Client: STUART WEITZMAN
Event: Beijing Oriental Plaza Store Grand Opening
Format: In-store Cocktail and Trunk Show
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Client: I.T
Event: PVG Store Grand Opening
Format: 25th Anniversary Exhibition and In-store Cocktail
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Client: VALENTINO
Event: Shanghai Fashion Show
Format: Fashion Show and Party
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Client: VALENTINO
Event: Shanghai IAPM Store Grand Opening
Format: Opening Event
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Client: ROBERTO CAVALLI
Event: 2013 Beijing In-store Cocktail
Format: Cocktail Party
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Client: ROBERTO CAVALLI
Event: 2013 Beijing Gala Dinner
Format: Gala Dinner
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Client: STEVE MADDEN
Event: 2013 F/W Fashion Show
Format: Fashion Show and Party
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Client: ZARA
Event: The Place Reopening Event
Format: In-store Cocktail
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Client: MASSIMO DUTTI
Event: Massimo Dutti Equestrian Event
Format: The guest to watch the 2013 China open polo championship
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Client: GUCCI
Event: Beijing RTW 2013 F/W Preview
Format: Trunk Show
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Client: SHANGHAI TANG
Event: Shanghai Boutique Opening and Fashion Show
Format: Fashion Show
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Client: CHANEL
Event: Beijing “Little Black Jacket Exhibition” 2013
Format: Exhibition and Party
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Client: CHLOE
Event: Shanghai Boutique Opening 2013
Format: Opening Event
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Client: TADASHI SHOJI
Event: Beijing Fashion Show 2013
Format: Fashion Show and After Party
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Client: JOYCE and i-D Magazine
Event: i- D Exhibition 2012
Format: Media and VIP coordination
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Client: VALENTINO
Event: Boutique Grand Opening 2012
Format: VIP Coordination
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Client: Lane Crawford
Event: Brand Promotion 2013
Format: Celebrity Appearance
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Client: SHANGHAI TANG
Event: A/W Fashion Show 2011
Format: Fashion Show + After Party
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Client: SHANGHAI TANG
Event: S/S Fashion Show 2011
Format: Fashion Show + After Party
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Client: BENTLEY
Event: GT V8 VIP Party 2012
Format: Party
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Client: BENTLEY
Event: Flagship Store Grand Opening 2012
Format: Opening Ceremony
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Client: BOTTEGA VENETA
Event: Shanghai YiFeng Concept Store Grand Opening 2012
Format: Cocktail and Gala Dinner
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Client: BALLY
Event: Beijing Gala Dinner 2012
Format: Gala Dinner
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Client: ETRO
Event: Etro Art of Paisley Event 2012
Format: VIP Event + Exhibition
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Client: CINDY CHAO
Event: CINDY CHAO 2013 Opening and Gala Dinner
Format: Opening Event + Gala Dinner
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Client: CINDY CHAO
Event: CINDY CHAO 2011 Black Label Masterpieces
Format: Exhibition Event + Gala Dinner
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Client: MARC JACOBS
Event: SS Fashion Show 2012
Format: Fashion Show
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Client: MARC BY MARC JACOBS
Event: Carnival Event 2012
Format: Fashion Show and Exhibition
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Client: MARC BY MARC JACOBS
Event: A/W Fashion Show 2011
Format: Fashion Show
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Client: LAMBORGHINI
Event: Lamborghini Gallardo LP-560 Launch Event 2008
Format: Car Display + Fashion Show
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Client: MOSCHINO
Event: Opening Event In BJ Oriental Plaza 2008
Celebration Party in Italy Embassy 2008
Format: Opening Ceremony & Cocktail Party
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Client: D&G
Event: Boutique Store Opening Shop In BJ 2009
Format: VIP and Celebrity Invitation
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Client: Agnes b.
Event: Flagship Store Grand Opening BJ 2010
Format: Opening Event + Fashion Show + After Party
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Client: NOBU
Event: Grand Opening in BJ 2011
Format: Opening Event + After Party
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Client: Aquascutum
Event: BJ F/W Fashion Show and Gala Dinner 2012
Format: Fashion Show and Gala Dinner
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Client: FRANCK MULLER
Event: Beijing Gala Dinner 2011
Format: PR and VIP Coordination
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Client: MCM
Event: SKP 6th Anniversary Celebration 2013
Format: PR and VIP Coordination
![Page 69: INSTAR _Introduction_042… · Managing Director Tony Li. PR Team. Event Team. ... Shanghai office Account Manager ... SHANGHAI TANG Event: S/S Fashion Show 2011](https://reader034.vdocuments.us/reader034/viewer/2022051801/5ae51d7c7f8b9ae1578be355/html5/thumbnails/69.jpg)
Client: MCM
Event: 35th Anniversary Celebration 2011
Format: PR and VIP Coordination
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Thank you
Beijing office:
T: +86 10 5907 0966 F: +86 10 5907 0977
北京市朝阳区朝阳门外大街甲6号万通中心C座22A03
Room 22A03, Building C ,Vantone Center, No.6,Chaowai Street, Chaoyang District, Beijing
Shanghai office:
T: +86 21 6247 9296 F: +86 21 6247 9197
上海市延安中路829号达安广场西楼16B室
Room 16B, West Building, Da'an Square, No.829, Yanan Zhong Road, Jin'an District, Shanghai
www.instargroup.com