introduction - trinity mirror regional · publish date: 19th february & 20th august...

2018 Niche Portfolio

We are home to the biggest news brands in Humber & Lincolnshire, with the widest niche portfolio & the answers to all your advertising needs. Published for over 100 years, the Telegraph has become a trusted brand locally and is highly regarded throughout the North and North East Lincolnshire area. With daily, weekly and

monthly newspapers, dedicated websites and a prestigious monthly Journal, we are able to reach an extensive audience of loyal readers. In addition to this, our digital, commercial and niche offerings expand our media coverage even further. Connect with an unparalleled audience on your doorstep.

Introduction

Publish Date: 19th February & 20th August

Publication: Living Well

Publish Date: 3rd April & 1st October

Publication: Wedding Journal

Publish Date: 26th February

Publication: Discover Lincolnshire

Publish Date: 21st May & 29th October

Publication: Bon Appetite

Publish Date: 26th November

Publication: Winter Services Guide

WINTER MOTORING –

top tips and help from the

experts in addition to all you

need to know about your local

garages and service providers

to keep your car on the road this

winter!

HOUSE HOLD SECURITY –

making your home and garden

secure during dark nights,

everything you need to find the

right provider, from locksmiths &

security alarms to lighting, gates

and everything in between!

WINTER IN THE HOME –

there are so many things that

can go wrong with the onslaught

of the cold weather, here we

show what to look out for and

what to avoid using trusted local

tradesmen. Info on everything

from boilers to roof repairs!

YOU AND YOUR HEALTH

– what to watch out for when the

colder weather comes, keep

yourself well and warm this

winter. Emergency call out

advice etc.

WINTERSERVICES

GUIDE 2017

This Winter Services guide will be

available in key local supermarkets

across North and North East

Lincolnshire, directly available

for local consumers to pick up and

keep during the winter months for

free. Simply put, your message

will be seen by the right people

when they need it! Not only this,

your business will be seen by local

people using their mobile phones

with prime banner placement to

promote your services, where they

can call you straight from their

phones!

This informative

guide is best placed to

address all the issues

that we face when the

cold weather hits,

covering key issues such as:-

WINTERSERVICESGUIDE

WINTERMOTORING

HEALTH ANDWELLBEINGHOME SECURITY

HOME SERVICES

WINTERSERVICESGUIDE

WINTERMOTORING

HEALTH ANDWELLBEINGHOME SECURITY

HOME SERVICES

Schedule2018 Niche Publications

Living WellEdition 1 & 2

Edition 1 Booking & Copy deadline: Friday 23rd February

Distribution: W/C Monday 19th March

Edition 2 Booking & Copy deadline: Friday 31st August

Distribution: W/C Monday 24th September

Back Page........£600

Inside Front.....£550

Inside Back......£550

Full Page...........£490

Half Page..........£390 Quarter Page..£230 Eighth Page......£160

Living Well, a bi-annual publication from the Telegraph, is the ideal platform to target residents across North and North East Lincolnshire, who are looking for advice and support during various stages of their lives.

10,000 copies are distributed in Supermarkets across Grimsby, Cleethorpes, Barton, Brigg & Scunthorpe.

For more information contact: T: 01472 808111

Advertising Opportunities

All prices plus VAT

All adverts include 30,000 RON localised GEO Targeted impressions on either grimsbytelegraph.co.uk or scunthorpetelegraph.co.uk

Living Well

of adults agree that trying for a baby can put strain on couples

of females seek advice on websites

says that significant others should also adopt a healthy lifestyle when partners are pregnant

of men seek advice on websites

Source: Mintel – Family planning & pregnancy – UK – September 2017

Source: Mintel – Marketing to the over 55s – UK – August 2017

Source: Mintel – Lifestyles of children & teens – UK – July 2017

Online is the top source for information when it comes to family planning & pregnancy

of over-55s say they are family orientated

are worried about not having enough money

are sociable

worry that as they get older they will experience loneliness

of over-55s are worried about developing dementia

say they have a great circle of friends

are active outside of school

worry about the amount of school work they have

of parents would feel confident letting their teens cook for themselves

44% 40%

63% 34%

68 % 63 %

78%

68% 63 % 56%

26% 18% 63%

Discover Lincolnshire Tourist GuideBooking & Copy deadline: Friday 26th January

Distribution: W/C Monday 26th February

Back Page........£670

Inside Front.....£610

Inside Back......£570

Full Page...........£520

Half Page..........£420 Quarter Page..£260 Eighth Page......£195

10,000 copies distributed throughout the region at our various events that we are hosting such as Food and drink, Holiday Show & Travel etc.

*All Packages include a Facebook+ Advertisement Campaign


All prices plus VAT


Tourism

68% 63%

40% 62%

46% 48%would prefer to take a short break in the countryside

of city breakers are most interested in visiting places of historical & cultural interest

agree that they would rather take a series of regular short breaks than one or two longer holidays each year

like to take a luxury short break

like to discover the secret places or hidden parts of a city known only to locals

say that short breaks are a good way to try out new holiday activities

Source: Mintel – Short & City breaks – UK – July 2017

Source: Mintel – Domestic Tourism – UK – October 2016

27% 25% 16% like a city break prefer the seaside like to go to the

countryside

UK holidays are no longer likely to be seen as second best

a week or less in advance

between a week & a month

1-3 months in advance

15% 24% 34%

There’s an increase in spur of the moment bookings

Weddings Journal 1st Edition - Spring | 2nd Edition - Autumn

1st Edition Booking & Copy deadline: Friday 9th MarchDistribution: W/C Monday 2nd April2nd Edition Booking & Copy deadline: Friday 7th SeptemberDistribution: W/C Monday 1st October

Our 1st Spring Edition & 2nd Autumn Edition Wedding Journal has everything you need.From beautiful blossoms to pastel colour schemes, wild flowers & outdoor celebrations, if you’re looking for a romantic spring setting then your 1st edition of our wedding Journal will be for you.There’s nothing like an Autumnal Wedding; from those crisp red leaves to warm hues, vibrant coloured wild flowers & cosy outdoor celebrations, then just wait until the 2nd edition of our Wedding Journal next October

• Full back page advertisement • Double-paged spread

editorial profile• 4 product shots in the magazine• Sponsorship logo on the

magazine cover• Online Listicle• Video for your business

£2,799 +VAT for both editions

• Inside front or inside back full page advertisement

• Single page editorial profile• 4 product shots in the magazine• Online Listicle £2,200 +VAT for both editions

Platinum Sponsorship Only one available

Platinum Package Gold Package

• Full page advertisement• Full page editorial profile• 2 product shots in the magazine• Online Listicle £1,700 +VAT for both editions

Silver Package

• Half page advertisement• Half page editorial profile• 2 product shots in the magazine• Online Listicle £1,300 +VAT for both editions

Bronze Package

• Quarter page advertisement• 2 product shots in the magazine• Online Listicle £950 +VAT for both editions

Basic Package 1

• Eighth page advertisement• Online Listicle £700 +VAT for both editions

Basic Package 2

• 16th page advertisement• Online Listicle £550 +VAT for both editions


For more information contact: T: 01472 808111 All prices plus VAT

Weddings

49% 19%

65% 54%

of brits attend wedding celebrations as guests

are made up of 25-34 year olds

of brides would consider getting a second-hand wedding dress or even renting one

say they want their wedding to be remembered by guests as a fun party

Source: Mintel – Attitudes towards weddings – UK – December 2016

For many of today’s brides & grooms the focus for their wedding day is on having fun with their guests. They say that to stand out, they would hire unconventional foodservice outlets like candy floss carts & sweet buffets. Even those wishing to have more formal catering would still choose different types of cuisines like street food or pizza.

• Full page advertisement• Double-paged spread

editorial profile• 4 product shots in the magazine• Your Chef’s full page interview• Sponsorship logo on

magazine cover• Online Listicle

• Video for your business

£2,520+ VAT for both editions

Platinum Sponsorship

Bronze Package

• Quarter page advertisement• 2 product shots in the magazine• Online Listicle £950 +VAT for both editions

Basic Package

• Strip advertisement • Facebook+ advertising campaign £500 +VAT for both editions

Gold Package

• Full page advertisement• Full page editorial profile & menu• 2 product shots in the magazine• Online Listicle £1,600 +VAT for both editions

Silver Package

• Half page advertisement• Half page editorial profile & menu• 2 product shots in the magazine• Online Listicle £1,100 +VAT for both editions

Bon Appetite Edition 1 & 2

Edition 1 Booking & Copy deadline: Friday 27th AprilDistribution: W/C Monday 21st MayEdition 2 Booking & Copy deadline: Friday 12th October

Distribution: w/c 29th October

The Journal has been writing quality food reviews and celebrating the great food in our region for decades and this year we celebrate ten years of our Bon Appetit food magazine. Due to its popularity, we now publish twice a year with Spring/Summer and Autumn/Winter editions. Bon Appétit celebrates the great food in our region and showcases local restaurants, pubs, café bars, tea rooms and local produce, bringing together the best places to eat out across North and North East Lincolnshire.

10,000 copies distributed through major supermarkets in North & North East Lincolnshire


All prices plus VAT


Foodies

75% 74%

77%63%

of people eat in at pub restaurants and bars

of diners aged between 16 and 44 say that they eat out to treat themselves

of consumers agree that restaurants are a good s pace to socialise with friends or family

of Britons say that eating out is a good way to enjoy food that they do not typically cook at home

Source: Mintel – Eating out review – UK – September 2017

Source: Mintel – Menu flavours– UK – February 2017

Eating out is a good way to enjoy new experiences

27% of diners are willing to pay more for British ingredients, these ingredients are likely to evoke associations to freshness as well as tapping into the interest in home-grown food & drink products

Winter Services GuideBooking & Copy deadline: Friday 2nd November

Distribution: W/C Monday 26st November

Full Page 7,000 impressions of mobile click to call

Information on index page

£399

Full front page insideFull page write up on services inside 10,000 impressions of mobile click to callInformation on index page £650

Full back page insideFull page write up on services inside 10,000 impressions of mobile click to callInformation on index page£650

Half Page

7,000 of mobile click to call


£299

Quarter Page

7,000 targeted impressions information on index page

£215

Eighth Page

7,000 targeted impressions


£165


Sponsorship Opportunity• One Available

• Full page (graphic)

• Double-page spread (graphic) Write up on all services inside

• Front page logo

• Information on index page

• Facebook+ Campaign

Only £800


Winter Servicing

Source: www.fleetnews.co.uk/news/fleet-industry-news/2017/02/08/collisions-surge-15-in-winter-over-summer-accident-exchange-research-finds

£150M

70K

of additional work in winter due to winter collisions

more incidents occur in winter compared to summer

Source: Mintel – The car aftermarket – UK – November 2016

Source: Mintel – The importance of the UK aftermarket to the UK economy

53.6% 40%Tyres make up over half of the replacement parts market

Independent garages hold a third of the market and so are the most important channel for aftermarket parts

Most motorists are now looking up parts, prices, comparing offers, scheduling services or researching over the internet before they look anywhere else

Digital Spec


Billboard 970px x 250px

Chameleon Skin 1660px x 1400px

Mobile Banner 320px x 50px

MPU 300px x 250px

DMPU 300px x 600px

Leaderboard 728px x 90px

Print Spec 1


Full page prime inside front

A4 with bleed 297 x 210mm

plus 3mm bleed on all sides

Full page prime inside back

A4 with bleed 297 x 210mm


Full page prime outside A4 with bleed 297 x 210mm


Full page inside

270 x 190mm

Half page inside

130 x 190mm

Quarter page inside

130 x 92mm

Eighth page 60 x 92mm

Sixteenth 80x 61mm

Image resolution 300dpi

A4 sizes & specs:

Print Spec 2


Full page inside front 353 x 270

Full page inside back 353 x 270

Full page outside back

353 x 270

Full page inside

330 x 250

Half page vertical inside

330 x 125

Half page horizontal inside

160 x 250

Quarter page inside

160 x 125

Eighth page inside

80 x 125

A3 sizes & specs:

Sixteenth page inside

80 x 60

Online Listicle

What is an online listicle?

An online listicle – or in other words, sponsored content – provides a great way for you to promote your business in a natural, familiar and engaging editorial style

You can add digital advertising around the article, or benefit from one of our savvy digital marketing services such as Facebook+, a Facebook competition to boost your business profile or even by adding a Business Broadcast to your product to ensure that your online listings are present on over 500 websites.

What else is included?

An engaging video featuring 3 images, a big, bold header stating your business name, a chunk of text about your business which we will happily edit for you and most important of all – your contact details. Contact details include your phone number and a clickable web or social media link (or both!)

Why choose an online listicle?

This listicle format is a great way for people to get snack-sized pieces of information about you. The nature of the content means that they often get a big response on social media; people love to tag their friends & make friends via this platform.

Everyday, 1,000s of people turn to us for local news and sport, but they also connect with us to be entertained and informed. This gives us the perfect opportunity to turn our audience into your customers by providing them with useful, shareable content that they really want to read.

facebook+ advert

Managing social media can be incredibly time-consuming, so why not let us take care your presence on Facebook? We’ll prepare a strategy for you, manage the content and the frequency.

There are many benefits of letting us manage your Facebook presence:

• Engage with customers in a more personal way

• Build an online fan base

• Attract more visitors to your website

• Associate your business with our trusted newsbrands

• Hassle-free – we do all the work for you

We have a package to suit every budget.

If you know your audience you can target them using our Facebook+ service.

We’ll create and monitor the results of an advertising campaign on the world’s biggest social media network. Our social experts will design an eye-catching ad for you and target them to the most relevant audiences via our dedicated partner accounts. Social users will instantly spot our reputable newsbrands and your business will be noticed with the added benefit of brand association, boosting credibility and driving traffic to your website.

Get in touch with us For all your advertising needs contact

01472 808111

www.grimsbytelegraph.co.uk/advertising www.scunthorpetelegraph.co.uk/advertising

For more informationon what we can offer you, visit:

introduction - trinity mirror regional · publish date: 19th february & 20th august...

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