introduction to web experience management
DESCRIPTION
General introduction to Web Experience Management. Slides from the keynote session of the Amplexor seminar on WEM in Brussels.TRANSCRIPT
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Amplexor Seminar
October 18, 2012
Web Experience Management – Setting the scene
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2.
Damien Dewitte
Lead ECM consultant
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3.
“Content is King”
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4.
Web Content Management basics
AuthoringØ Content typesØ Content re-useØ Versionning
Workflow & SecurityØ De-centralized teams & rolesØ Translation Process
PublishingØ Navigation StructureØ Layout TemplatesØ Multi-channelØ Muli-lingual / Multi-countryØ Scheduled publishing
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5.
Amplexor Seminar on WCM Anno 2009
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6.
CloudSocialMobileContext
SubscribeRich Media
Multi-channelWeb Analytics
User ExperienceUser Preferences
Campaign Management
CONTENT
Web Experience Management
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7.
WEM is:
“Maximizing the value of customer interactions across all channels”
“WEM is a practice, supported by a suite of technologies, all of which aid in the process of assembling and acting on both data and content in order to provide a seamless, tailored, consistent and relevant experience for each prospect or customer” (Scott Liewehr, Gilbane Group)
“ WEM is the hub for digital customer interaction”(Jay Batson, Acquia)
Goals: Maximize Customer Reach, Customer Conversion and Customer Loyalty
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8.
“Good morning Sir, what can I do for you today?
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9.
Non-digital TouchpointsU
ser
Exp
erie
nce
Storefront Customer Service
Promotions & Catalogs
Reputation
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10.
Personalization, Multi-Device, Multi-Channel
Digital TouchpointsU
ser
Exp
erie
nce
Ma
na
gem
en
t
Website Self-service
Marketing
Social Media
Social Media Monitoring
Campaign Management
CRM
WCM
E-shop …
Analytics & Optimization
ERP
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11.
Personalization, Multi-Device, Multi-Channel
Digital TouchpointsU
ser
Exp
erie
nce
Ma
na
gem
en
t
Website Self-service
Marketing
Social Media
Social Media Monitoring
Campaign Management
CRM
WCM
E-shop …
Analytics & Optimization
ERP
WCM offering expanding to WEM Offering
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12.
Our vendors today
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13.
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14.
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15.
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16.
Thanks