VOLKSWAGEN

ByPreethi,

Dharshana,Ilamathi,Balaji,Dhilip

HISTORY

• Founded in 1937 • German Labour Front• 1960 - 60% shares• 1974 – Deviation from original design• Production units• 370,000 employees

Martin Winterkorn

Volkswagen India

• ‘Automotive Company of the Year 2010’• Headquarters in Pune, Maharashtra • Brands in India: Volkswagen, Audi and Skoda.• 18 Models, 130 Dealerships, plant investment

Rs 3,800 crore (580 million Euros) and production capacity of 110,000 cars annually

Strategies

• Royal Feel• Owner- driver• Environmental centric• E- commerce• Mobile Ads• “VW law” ( Porsche)

Volkswagen

Volkswagen

Car for 2 persons

Polo

Over 120 % sales jump in Jan-July 2010

• The three brands of the Group – Audi, Skoda and Volkswagen – delivered in total 21,333 vehicles to customers from January to July 2010 as compared to 9664 cars sold from January to July 2009, up by 11,669 cars, taking the company’s growth to the highest ever witnessed in India at 120.7% percent.