introduction to value - added dairy processing · 12/19/2019 · farmers sell their products...
TRANSCRIPT
![Page 1: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/1.jpg)
Introduction to Value-Added Dairy Processing
Hal Pepper
Taking A Closer Look at Value-Added Dairy Opportunities Workshop – December 19, 2019
![Page 2: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/2.jpg)
What We Will CoverToday• Research on consumer interest in local
value-added dairy products.• How to calculate how much money your
dairy production enterprise is making.• Equipment and facility needed for dairy
processing and what it costs.• Business philosophy, lessons learned and
mistakes made by Sweetwater Valley Dairy.
![Page 3: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/3.jpg)
What We Will Cover Today• Dairy processing considerations-what you
should know before you start processing.• Sanitation and food safety.• Permitting of equipment and facilities.• Marketing dairy products.• Subawards opportunity.
![Page 4: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/4.jpg)
What is value-added?
• Allow producers to earn a greater portion of consumer expenditures by processing, packaging or marketing crops, livestock or farm resources.
![Page 5: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/5.jpg)
What is direct marketing?• Any marketing method whereby
farmers sell their products directly to consumers
• Examples of direct marketing channels include – Roadside Stands– On-farm Stands– U-Pick/Pick-Your-Own Operations– Community Supported Agriculture
(CSA)– Farmers Markets
![Page 6: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/6.jpg)
Why?• Opportunities to increase financial returns
– Remove middlemen from supply chain– Take advantage of demand for fresh/local
products and experiences– Market small quantities
![Page 7: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/7.jpg)
Direct Marketing is Growing
2012 2017
Number of TN farms with Direct Sales to Consumers
3,679 3,773*
Value of Food Products Sold Directly to Consumers
$19,182,000 $34,844,000*
Average Sales Per Farm of Farm Products Sold Directlyto Consumers
$5,214 $9,235*
*Data from 2017 are not directly comparable to previous years. Sales of v-a products for human consumption were included in 2017 while excluded in previous years.
Census of Agriculture Data for Tennessee Farms
![Page 8: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/8.jpg)
Direct Marketing is Growing
2012 2017Number of TN Farms with Agritourism and Recreational Service Sales
616 644(4.5%)
The Value of Agritourism and Recreational Service Sales
$11,915,000 $14,519,000(21.9%)
Average Sales Per Farm of Agritourism and Recreational Service Sales
$19,342 $22,545(16.6%)
Census of Agriculture Data for Tennessee Farms
![Page 9: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/9.jpg)
Value-added, direct marketing and agritourism are in…
but they are not !
![Page 10: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/10.jpg)
If we build (grow, produce, offer) it, will they come (and buy)? And will we be profitable?
It depends!
![Page 11: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/11.jpg)
Successful Products
![Page 12: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/12.jpg)
Unsuccessful Products
![Page 13: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/13.jpg)
Product is only one piece of the puzzle.
![Page 14: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/14.jpg)
• 80% of Americans have no goals
• 16% have goals in mind but don’t write down
• 4% write them down and make 9x more money
Dr. David KohlBusiness Planning Lite
![Page 15: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/15.jpg)
• Farm businesses that developed a business plan were 2x more profitable!
• Producers who communicate were 21% more profitable!
Dr. David KohlBusiness Planning Lite
![Page 16: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/16.jpg)
CPA Staff Resources• Rob Holland, Director
• Kim Giorgio,Administrative Assistant
• Jared Bruhin,Marketing Specialist
• Hal Pepper, Financial Analysis Specialist
• Megan Bruch Leffew, Marketing Specialist
• Troy Dugger,Program Coordinator
![Page 17: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/17.jpg)
Connect with us!• ag.tennesse.edu/cpa• facebook.com/ValueAddedAg• E-news lists
– Farmers markets– Value-added meats– Agritourism– Value-added dairy products– Email request to join to [email protected]
![Page 18: Introduction to Value - Added Dairy Processing · 12/19/2019 · farmers sell their products directly to consumers • Examples of direct marketing channels include ... products](https://reader034.vdocuments.us/reader034/viewer/2022052103/603d9ab734c9e85efe078a17/html5/thumbnails/18.jpg)
Center for Profitable Agriculture(931) [email protected]/cpafacebook.com/ValueAddedAg
Introduction to Value-Added Dairy Processing