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Introduction to Valuation in a Healthcare Setting Healthcare Helpings May 1, 2019 Joshua Hedrick, MBA, CVA Prepared By Kraft Analytics, LLC Proprietary and Confidential

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Page 1: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Introduction to Valuation in a

Healthcare Setting

Healthcare HelpingsMay 1, 2019

Joshua Hedrick, MBA, CVA

Prepared By Kraft Analytics, LLC Proprietary and Confidential

Page 2: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Speaker Introduction

2Prepared By Kraft Analytics, LLC Proprietary and Confidential

Joshua HedrickMBA, CVA

Senior Manager

Kraft Analytics, LLC

Page 3: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

3

Transaction Advisory

LOI Closing

PreliminaryValuation andDeal Pricing

RevisedValuation andDeal Pricing

Final Valuation, Deal Pricing andAdjustments

• Closing Balance Sheet• Working Capital and other Purchase

Price Adjustments• Purchase Price Allocation• Impairment Testing

Due Diligence & Legal

Deal Negotiation & Financing

Target Identification Transaction Accounting

Litigation

Prepared by Kraft Analytics, LLCProprietary and Confidential

Personal Goodwill

Succession Planning

Page 4: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Overview

I. Introduction to Value

II. Value Drivers

III. Measuring Value

4Prepared By Kraft Analytics, LLC Proprietary and Confidential

Valuation is an art and a science.

Page 5: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Prepared By Kraft Analytics, LLC Proprietary and Confidential

Introduction to Value

Page 6: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

“Price is what you pay; value is what you get.” Whether we’re talking about socks or stocks.- Warren Buffet, 2008 Chairman’s Letter

6Prepared by Kraft Analytics, LLCProprietary and Confidential

Page 7: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

7

“Is it a 21 jewel movement or a 23 jewel movement?”

“Who carries a pocket watch?”

“Maybe it would make a nice gift for my dad.”

“It reminds me of my great uncle.”

Prepared by Kraft Analytics, LLCProprietary and Confidential

Page 8: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Standards and Premises of Value

8Prepared By Kraft Analytics, LLC Proprietary and Confidential

Investmentor Synergistic

Value

FairValue

FairMarket

Value

PREMISE OF VALUE

In-ExchangeForced

Liquidation

In-ExchangeOrderly

Liquidation

Assemblageof AssetsIn Place

Assemblageof Assets in

Continued Use

Page 9: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Standards and Premises of Value

9Prepared By Kraft Analytics, LLC Proprietary and Confidential

Investmentor Synergistic

Value

FairValue

FairMarket

Value

PREMISE OF VALUE

In-ExchangeForced

Liquidation

In-ExchangeOrderly

Liquidation

Assemblageof AssetsIn Place

Assemblageof Assets in

Continued Use

Seller WantTo Get

Buyers WantTo Pay

Page 10: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Synergistic Value

10

Revenue Synergies

• Cross-selling• Footprint• Access to IP

Cost Synergies

• Economies of scale• Supply chain efficiencies• Patents

Financial Synergies

• Access to more or cheaper capital

• Tax benefits

Market Synergies

• Increased category power / influence

• Elimination of rival

Fair Market Value

Prepared by Kraft Analytics, LLCProprietary and Confidential

Page 11: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Prepared By Kraft Analytics, LLC Proprietary and Confidential

Value Drivers

Page 12: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

12

Value = CFn

(1 + r)n

Time• Cash Flows

• Operational• Terminal

Valuation Drivers

Prepared by Kraft Analytics, LLCProprietary and Confidential

• Growth Factors• Overall Market - Growth / Size• Proprietary Protection for Company• Barriers to Entry for Competitors• Margin Maintenance or Growth Expectations • Opportunities to Realize Economies of Scale• Access to Distribution / Distribution Strategy

• Risk Factors• Relative Certainty of Future Cash Flows• Dependencies – Key Man, Suppliers, Customer• Market Forces - Direct Competition, Substitute Offerings, etc.• Political and Regulatory Factors• Obsolescence• Macroeconomic Forces

Page 13: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Value Drivers

13Prepared By Kraft Analytics, LLC Proprietary and Confidential

One-Time Recurring

Sca

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Risk

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SAAS

Financial Consulting

Page 14: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Goodwill

14

Enterprise Personal

“A business’s reputation, patronage, and other intangible assets that are considered when appraising the business, esp. for purchase; the ability to earn income in excess of the income that would be expected from the business viewed as a mere collection of assets.”

- Black’s Law Dictionary

“that intangible asset arising as a result of name, reputation, customer loyalty, location, products, and similar factors not separately identified.”

- The International Glossary of Business Valuation Prepared By KraftCPAs PLLCProprietary and Confidential

Page 15: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Value Drivers

15Prepared By Kraft Analytics, LLC Proprietary and Confidential

Spa Services (e.g. Botox)

Aesthetician / Laser Treatments

Plastic Surgery

Sca

lab

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epen

den

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Per

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One-Time RecurringRisk

Elective

Covered

Page 16: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Enterprise (vs. Personal) Goodwill

16Prepared By Kraft Analytics, LLC Proprietary and Confidential

• Quality/Consistency• Brand Recognition

Necessary

• Focus on the common direction• Infrastructure to support mission

How to Achieve

• Mayo Clinic• Women’s Care Florida

Examples

• Scalable with less risk AND growth potential• Transferability of earnings

Impact on Earnings Quality

Page 17: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Leveraging Healthcare Extenders

17Prepared By Kraft Analytics, LLC Proprietary and Confidential

• Oversight by physicians• Procedures aligned with skill level of provider

Necessary

• Have proper processes in place• Think of practice as a business, not a job

How to Achieve

• Dental• Urgent Care

Examples

• Scalable AND growth potential• Higher earnings as a % of collections

Impact on Earnings Quality

Page 18: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Prepared By Kraft Analytics, LLC Proprietary and Confidential

Measuring Value

Page 19: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Valuation Approaches

Asset Approach What are the individual pieces

worth?

Market Approach What have other buyers paid for

similar investments?

Income Approach What cash flows will be

generated in the future and what

are they worth today?

19Prepared by Kraft Analytics, LLCProprietary and Confidential

Page 20: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Asset Approach

• Adjusted net asset value• Typically start with value on books

• Assets/liabilities adjusted to market value

20

Net Asset Value

Page 21: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Income Approach 101

21

Current Value Interim Cash Flows (or Losses)

Exit Event

Future cash flows are discounted back to a current value using a discount rate, commonly referred to as the cost of capital (equity or weighted average).

Prepared by Kraft Analytics, LLCProprietary and Confidential

Page 22: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Income-Based Methodologies

22

Discounted Cash Flows (DCF) Analysis

Capitalization of Cash Flows

0 1 32 4 Terminal or Exit

4

Cas

h F

low

s ($

)

0 1 or Base

Cas

h F

low

s ($

)DCF analysis may consider:• Capital structure shifts• One-time capital expenditures• Periods of elevated growth or

declines• Changes in profit margin

Assumes that the cash flow base grows (or declines) by a steady rate into perpetuity.

Prepared by Kraft Analytics, LLCProprietary and Confidential

Page 23: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Common Multiples

23

• Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA)• Proforma, Adjusted Trailing-Twelve Months

• Historical Trailing-Twelve Months

• Forward Twelve Months

• Revenue

• Sellers Discretionary Earnings (SDE)• EBITDA + Compensation for 1 owner (other owner

compensation adjusted to market)

• Industry Specific (e.g. $ per Bed for Nursing Home or $ per Barrel for Beer Distributor)

Prepared by Kraft Analytics, LLCProprietary and Confidential

Page 24: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Cap Rates and Multiples

24Prepared By Kraft Analytics, LLC Proprietary and Confidential

𝑉𝑎𝑙𝑢𝑒 =𝐶𝐹(1 + 𝑔𝑠)

(𝑘 − 𝑔𝑙)= 𝐶𝐹(1 + 𝑔𝑠) ×

1

(𝑘 − 𝑔𝑙)

CapitalizationRate

Multiple

𝐶𝐹 = Cash Flow; typically adjusted orproforma

𝑔𝑠 = Short-Term Growth rate or the growth rate expected in the next period

𝑘 = Discount Rate or Cost of Capital𝑔𝑙 = Long-term Growth Rate or the

sustainable growth rate expectedinto perpetuity

Value is a function of risk and growth.

Page 25: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Multiple Example

25

Trailing-Twelve Month EBITDA $ 1,000,000

+ Discretionary Expenses 25,000 e.g. season tickets, club memberships

+ One-Time Expenses 10,000 e.g. legal expenses related to lawsuits

+ Transaction Costs 5,000 e.g. accounting, legal

+ Owner Compensation 2,000,000 e.g. bonus, salary, perks

- Market Cost to Replace Owner (400,000) based on duties, reflects industry and geography

Adjusted EBITDA 2,640,000

Multiple 3

Operational Enterprise Value 7,920,000 total (equity + debt) value of a business' operations; generally includes fixed assets and intangibles

+/- Included Working Capital 50,000 sellers often retain cash and receivables

- Assumed Debt (250,000) sellers often retain debt

Transaction Price $ 7,720,000 Prepared by Kraft Analytics, LLCProprietary and Confidential

Page 26: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Market Approach

26

•Comparable Transactions•Guideline Public Companies•Rules of Thumb

• What we use:• Pratt Stats• PitchBook• Business Reference Guide• Analyst Reports• Industry Insiders

Prepared by Kraft Analytics, LLCProprietary and Confidential

Page 27: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Questions?

Joshua Hedrick(615) 782-4249

[email protected]

27Prepared By Kraft Analytics, LLC Proprietary and Confidential

Page 28: Introduction to Valuation in a Healthcare Setting · 2019-05-08 · •Barriers to Entry for Competitors •Margin Maintenance or Growth Expectations •Opportunities to Realize Economies

Upcoming Healthcare Helpings

• Topic and Date are TBD/Summer 2019 –more info to come…

Please be on the lookout for our follow-up email, click the link and complete the evaluation to receive

your CPE Credit. 28