introduction to unit 2: film promotion
TRANSCRIPT
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Assignment Bank 2: Film PromotionLearning Objectives
Key Media Concepts• Institutions• Representation• Genre
What will I learn?• The codes and conventions
of film posters and trailers.• The differences between
mainstream and independent films.
• How posters and trailers are used in the film industry to promote films to a target audience.
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Coursework Tasks
• Analyse a film poster• Analyse a film trailer• Create your own idea for a film• Design a film poster • Design a storyboard• Evaluate the storyboard/trailer• Evaluate the poster
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Conventions of film posters
Assignment Bank 2Film Promotion
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Poster Conventions
• An eye-catching image or images often related to characters or settings
• A carefully constructed title of the film which suggests the genre
• A tagline which is a catchy slogan• The names of well know people connected to the
film• The production blurb – the tiny print at the bottom
that lists production and distribution companies
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Box Office Draw
• This is the main stars of the film
• Will Smith is the biggest box office drawer in Hollywood today!
• If there is more that one actor then the names will be positioned in order of importance from left to right.
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Conventions
• What do you think are the key conventions of Disaster movies?
NCIS as a way of identifying genre:
• Narrative • Characters• Iconography• Setting