INTRODUCTION TO UNILEVER On any given day, two billion people use Unilever products to look good, feel good and get more out of life.

With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways.

Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omro, alongside trusted local names such as Blue Band, Pure it and Suave.

Unilever Pakistan introduction:

uniliver Pakistan limited, subsidiary of the lever brothers group in operating in Pakistan since 1948,the company’s main business lines are soaps, detergent, personal product, cooking oil and fats, tea product & ice-cream uniliver has a long list of world fame brands like surf, vim, rim, life boy soap and shampoo, sunlight, lux soap, rexona soap, sun silk shampoo, close-up tooth paste, blue band, dalda , planta, taaza and Richburg, Lipton’s yellow label etc. while continuously exploring expansion opportunities in various field, focus remains on the company’s core business of detergent s and food and beverages .Alongside these are the result of the continuously changing marketing environment.

Today, Unilever Pakistan is a force to reckon with. Its contribution to Pakistan's economic development cannot be overestimated. Now operating four factories at different locations around the country, the company contributes a significant proportion of the country's taxes. It employs a large number of local managers and workers. It provides a pool of well-trained and highly motivated manpower to other segments and has introduced new and innovative technologies into the country. The UPL Head Office was shifted to Karachi from the Rahim Yar Khan site in the mid 60's. By this time the once dusty and sleepy village was the hub of activities for UPL. A residential estate situated near the factory is the home of UPL employees at Rahim Yar Khan.

Unilever Pakistan Product, Sub-Product Line:

Unilever Pakistan Adding Vitality to life We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.Our vision Unilever products touch the lives of over 2 billion people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.

In a world of hype and stereotypes, Dove provides a refreshingly real alternative for women who recognize that beauty comes in all shapes and sizes.

A brand that keeps to its clinically proven promises:

To help you enjoy your own brand of beauty, Dove provides a wide range of cleansing and personal care products that make a genuine difference to the condition and feel of your skin and hair. Now the world's top cleansing brand, Dove started its life in 1957 as a beauty soap bar that was clinically proven to be milder for dry, sensitive skin than other leading soaps: half of women have dry skin.

Bringing out your real inner beauty:

This promise remains at the heart of the brand and has been extended to a number of other products, supported by the industry's longest-running medical programme. Since the 1980s, for example, we've launched a moisturising body-wash, deodorants, body lotions, facial cleansers and shampoos and conditioners, giving you a comprehensive range of solutions to bring out your true inner beauty.

Real results for real women

Our commitment to delivering real results is mirrored in our advertisements. Our current campaign has been featured on over 25 major TV channels and in more than 800 articles in opinion leading newspapers from El Pais to Le Parisien, from The Sun to The Times, as well as in popular women's magazines. Our ground-breaking campaign for our new Dove Firming lotion, which features women of all shapes and sizes, is the latest example and underlines our commitment to breaking down stereotypes and enabling you to celebrate your beauty.

Taking action

Over the last few years, Dove has focused on delivering products that inspire women to enjoy their own beauty and individuality. As part of our Campaign for Real Beauty, the Dove Self-Esteem Fund (DSEF) demonstrates our commitment to the brand's mission 'to make more women feel beautiful everyday, by widening today's view of beauty and by inspiring women to take great care of themselves.' The DSEF aims to educate and inspire young girls through a series of tools and workshops which ultimately protects and nurt

Dove target market:

1. Target group was women aged 30-392. These women had not yet used skin-firming products but were to starting to reach the age where wrinkles

& cellulite3. These group also likely has young daughter, for whom self-esteem issues are a real concern for their

mothers.4. Dove also important self-esteem building tools for young girls.

Class:

Dove is for ”A” class

From our range

 

 

Blue Band

For decades, our products have been a daily source of essential nutrients that help every family member to grow, develop and thrive.

Healthy growth & development

Our margarine, Blue Band is made from high quality vegetable oils, so it is an important source of essential fats and vitamins A, D and E for which there are not many other dietary sources. A thin layer of spread on bread every day makes a big contribution to the healthy growth and development of the whole family.

Growing children need to spread margarine

Recent international nutrition guidelines from WHO recognize the fact that people should minimize bad fats and consume sufficient good fats to stay fit and healthy. Experts also agree that for growing children, spreading soft margarine on bread is much better than spreading butter – which is full of saturated fat – and better than not spreading anything at all.

The right breakfast

Eating a nutritious breakfast in the morning with the right amount and the right kind of nutrients has been proven to enhance children’s ability to concentrate at school. A breakfast consisting of a slice of bread, spread with low-fat margarine plus a glass of low-fat milk is more balanced – and healthier – than bread with butter or sweetened cereals with milk or breakfast snacks.

Improving children's nutrition around the world

Unilever has established a global partnership with the United Nations World Food Programme with the shared aim of improving children’s nutrition around the world. In support of this global agreement, Blue Band established a partnership with Un WFP and pledge to contribute to the effort to feed hungry through Blue Band’s Ramadan sales. Unilever believes that every child deserves the nutrition and hygiene he or she needs to develop to their full physical and mental potential. Making a contribution to solving this problem is in line with our Vitality Life Goals and a priority in our corporate responsibility strategy.

Target market:

Target group was children aged 7-17

Goodness of Blue Band

Unilever is the world’s leading manufacturer of margarine. Blue Band, a world renowned brand that was launched in Pakistan more than 20 years ago. It is a good source of 7 essential vitamins (A, B1, B2, B6, B12, D3 and E) that are necessary for healthy growth and development, both for children and adults.

Essential fats are building blocks for the body, but can’t be made by the body and must come from the diet. Margarine is a good source of essential Nearly nine out of every ten primary school teachers interviewed for a recent study say that bad eating habits affects not only healthy growth and development, but also performance at s l fats.

Class & price:

Dove is for “A” class. and the small pack of blue band is 23Rs & the box of blue band is 110Rs.

Lipton is one of the world's great refreshment brands, making a big splash in the global beverages market with tea-based drinks including leaf tea, infusions, ready-to-drink tea and other healthy, refreshing alternatives to soft drinks.

Making a big splash in the global beverages market  

Lipton continues to lead as the global tea beverage market, making a big splash with a variety of tea-based drinks.

Keeping it green

As well as enabling consumers to drink better and live better, Lipton is also good for the environment. Sustainable farming practices, both within our own and third party tea estates, is vital for our future. We are on a journey towards sourcing all the tea for our tea bags from Rainforest Alliance Certified™ farms by 2015. Certification involves good conservation practices and fair wages. And in another example of the many environmental and ethical measures being taken, the 'Trees 2000' programme in Kenya sees Lipton planting 40 000 indigenous trees every year to curb deforestation.

Innovations

Lipton is growing fastest in ready-to-drink teas including the international Lipton Ice Tea range, the Lipton Brisk range in North America and a range of Lipton ready-to-drink teas in Asia which can be served hot or cold. Other recent flavour innovations cater to changing and adventurous tastes, for example green teas and the Lipton Fusion blends of iced tea and exotic fruit juice varieties.

Leaf tea remains a favourite in many markets and Lipton is making it tastier and easier to make with innovations including Lipton Pyramid tea bags that give the leaves more room to move and Lipton Cold Brew tea bags that allow iced tea to be freshly brewed in cold water in just five minutes. Lipton has also recently entered the green tea market, launching both leaf and ready-to-drink varieties.

Key facts

Tea is the world's favourite beverage, after water Independent scientists also place leaf tea second only to water as the most ideal beverage in the world All leaf teas are naturally zero calories and so can help with your weight management programme Lipton tea naturally contains flavonoids, catechins and theanine Studies observing large populations and their eating and lifestyle habits over a long period of time show that

regular tea drinking may help maintain heart health. A number of studies showed that people consuming tea (without milk and sugar) on a regular basis as part of a healthy lifestyle tend to maintain better heart health better than those who do not drink tea

Lipton is the world's best-known and best-selling brand of tea, with sales of nearly €3 billion today. Lipton is the global market leader in both leaf and ready-to-drink tea, with a global market share nearly three times larger than its nearest rival

Available in over 110 countries, Lipton is particularly popular in Europe, North America and the Middle East and parts of Asia

Tea revitalizes your mind and body Tea – half the caffeine of a regular cup of coffee

From our range

 

Lipton extension:

Product:lipton lift.

Target market: Young adults 18_32

User: Stay up all night and start a night out.

Main ingredients: caffeine, vitamin b, guarana.

Advertisement: Highlight healthier ingredients of the product while showcasing its ability to give energy and revitalize body.

Focus on energy drink:Energy drinks jumped 56% in sales last year

Market has exceed $100 million Main Competitor: Red Bull Positioning statement: A healthier alternative to energy drinks .

Class & price: Lipton tea is for “A” and “B” class & it price is 60RS of 100gms. and 15Rs of 10gm.