introduction to typography
TRANSCRIPT
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Introduction to
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The style,
arrangement,
and appearance
of text in a design
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![Page 4: Introduction to Typography](https://reader031.vdocuments.us/reader031/viewer/2022021506/5881535c1a28abb0508b67cb/html5/thumbnails/4.jpg)
The basic design
of a character
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Categories of
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Have strokes/attributes at the tips of the letters.
![Page 7: Introduction to Typography](https://reader031.vdocuments.us/reader031/viewer/2022021506/5881535c1a28abb0508b67cb/html5/thumbnails/7.jpg)
Have strokes/attributes at the tips of the letters.
Examples:
Times New Roman Courier
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No strokes/attributes at the tips of the letters.
![Page 9: Introduction to Typography](https://reader031.vdocuments.us/reader031/viewer/2022021506/5881535c1a28abb0508b67cb/html5/thumbnails/9.jpg)
No strokes/attributes at the tips of the letters.
Examples:
Ariel
Helvetica
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Decorative/eye catching types
T
![Page 11: Introduction to Typography](https://reader031.vdocuments.us/reader031/viewer/2022021506/5881535c1a28abb0508b67cb/html5/thumbnails/11.jpg)
Decorative/eye catching types
T
Examples:
Algerian Bauhaus
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Designed to look like hand writing
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Designed to look like hand writing
Examples:
French Script
Brush Script
Bradley Hand
![Page 14: Introduction to Typography](https://reader031.vdocuments.us/reader031/viewer/2022021506/5881535c1a28abb0508b67cb/html5/thumbnails/14.jpg)
Well used for printed
materials such as books,
and the body text of articles.
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Well used for digital designs.
https://flic.kr/p/bC9SiJ
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Well used for decoration
and poster design
https://flic.kr/p/bC9SiJ http://designshack.net/wp-content/uploads/302.jpg
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Well used for formal invitations, and poetry
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Font
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Regular
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Bold
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Italics
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Shadow
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SMALL CAPS
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Font
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Each character takes up the same amount of
horizontal space
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Each character takes up the same amount of
horizontal space
Examples: Courier, Lucida Console
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The amount of horizontal space each character takes up varies.
![Page 30: Introduction to Typography](https://reader031.vdocuments.us/reader031/viewer/2022021506/5881535c1a28abb0508b67cb/html5/thumbnails/30.jpg)
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The amount of horizontal space each character takes up varies.
Examples: Times New Roman, Helvetica