introduction to twitter (w/ allen klosowski)
DESCRIPTION
TRANSCRIPT
![Page 1: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/1.jpg)
GETTING STARTED ON
Brought to you by:
![Page 2: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/2.jpg)
What is Twitter?
• Definition: a social networking and micro-blogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers.”
“Twitter is blogging without the hassle!”- Anonymous
![Page 3: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/3.jpg)
The Growth of Twitter
3x Increase!
![Page 4: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/4.jpg)
What’s all the fuss about?
• Twitter can help with the following:– Getting real-time updates and news immediately– Connect with people who you may have been
connected with– Broadcast real-time updates immediately to your
network
![Page 5: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/5.jpg)
What you’ll be learning today
1. Our experiences with Twitter2. Best practices with Allen Klosowski3. Understand what people are saying4. Understand how others have used Twitter5. Integrate Twitter with current activities
![Page 6: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/6.jpg)
@joesunga and @teachstreet
• I’ve used Twitter for the following: @joesunga @teachstreet@pacquaionews @soundernews@seahawknews @marinernews
![Page 7: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/7.jpg)
@TheBigKlosowski
Allen KlosowskiK2 Photo Studio• Professional photographer• Denver Tweetup Organizer• Over 25,000+ followers!
![Page 8: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/8.jpg)
A Brand with Personality
• Building a brand that has personality• Being more than just a sales transaction• Connect with customers at a personal level
![Page 9: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/9.jpg)
How I got 25,000+ Followers
![Page 10: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/10.jpg)
BASICS
![Page 11: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/11.jpg)
Getting Started on Twitter
• Branding yourself– Choosing a username– Choosing a photo
(i.e. headshot, logo, etc)– Choosing a background
• Build your network– Find who’s already using
Twitter– Follow people you’d be
interested in
![Page 12: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/12.jpg)
What to tweet about
• What are you doing?– Interesting facts about your industry– Specials or promotions– Information about events– Handling customer service via Twitter
![Page 13: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/13.jpg)
TERMINOLOGY
![Page 14: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/14.jpg)
Twitter Terminology
• Jargon:• Tweets = 140-character updates on Twitter• Follower = A user interested in your updates
• Symbols:• @ = public conversations• # = adding a tag to a tweet• RT = retweeting is sharing tweets with others• d = direct messages are similar to e-mails
![Page 15: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/15.jpg)
@ replies = public conversations
my tweet:
my follower’s responses:
![Page 16: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/16.jpg)
# = hashtags (tagging tweets)
tweets tagged with #twitterteacher:
![Page 17: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/17.jpg)
RT = retweeting tweets
recent retweets from @soundernews:
![Page 18: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/18.jpg)
EXAMPLES
![Page 19: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/19.jpg)
• Zappos (@zappos)– Customer service– Company transparency– Brand proliferation
Zappos building their Brand
![Page 20: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/20.jpg)
• KogiBBQ (@kogibbq)– Connecting with customers– Messaging location of the
taco truck and specials– Over 19,000+ followers!
KogiBBQ connecting with people
![Page 21: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/21.jpg)
• Dell Outlet (@delloutlet)– Connecting with customers– Messaging followers about
their services and products– In 2008, @delloutlet made
over $1 million in revenue!
Dell Outlet making revenue!
![Page 22: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/22.jpg)
• CNN (@cnnbrk)– Breaking news worldwide– Connecting with a network
of virtual reporters
• Other examples– Hudson River plane crash– Presidential Inauguration– Earthquakes in Italy
News Example: CNN
![Page 23: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/23.jpg)
• Shaquille O’Neal (THE_REAL_SHAQ)– Connecting with fans at a
personal level– Ability to control their brand
• Other Examples:– Ashton Kutcher (@aplusk)– Kevin Rose (@kevinrose)– Lance Armstrong
(@lancearmstrong)
Personal Example: Shaq
![Page 24: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/24.jpg)
INTEGRATION
![Page 25: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/25.jpg)
Integrating Twitter with Life
• Cell phone:– Connect it with your text
messaging– Use 3rd party applications to
tweet• Blogging:– Use Twitterfeed.com to
push your blogs to Twitter automatically
• Facebook– Connect your tweets with
your Facebook Status using the Twitter Application
![Page 26: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/26.jpg)
TOOLS
![Page 27: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/27.jpg)
Twitter Clients
• Twhirl: http://www.twhirl.org• Twitterific: http://iconfactory.com/software/twitterrific• Tweetie: http://www.atebits.com/tweetie-mac/
• Tweetdeck: http://www.tweetdeck.com/beta/
![Page 28: Introduction to Twitter (w/ Allen Klosowski)](https://reader036.vdocuments.us/reader036/viewer/2022081412/54045f898d7f72aa768b4736/html5/thumbnails/28.jpg)
• TinyURL: http://www.tinyurl.com• Bit.ly: http://www.bit.ly• Tr.im: http://www.tr.im• Digg.com: http://www.digg.com
URL Shorteners