introduction to the work of iwto fao budapest elisabeth van delden april 13, 2011
TRANSCRIPT
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Introduction to the work of IWTOIntroduction to the work of IWTO
FAO BudapestElisabeth van DeldenApril 13, 2011
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Slide 2
IWTO is the international
body representing the
interests of the world's wool-
textile trade and industry.
IWTO is...
Policy Monitoring
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Slide 3
IWTO membership covers
woolgrowers, traders, primary
processors, spinners,
weavers, garment makers
and retailers of wool and
allied fibres in its member-
countries, as well as all kind
of organizations related to
wool products and the wool
business in general.
Members of IWTONational Committee Members from around the world
Associate Members
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Slide 4
With the 4 pillar structure,
IWTO is aiming to position
and to value wool clearly in
the consumer mind as a
material which is desirable for
its technical, ethical and
comfort values.
Objectives of IWTO
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Slide 5
WE
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Slide 6
WOOL is natural, renewable, sustainable, biodegradable
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Slide 7
PROTECTION of rare breeds as well as heritage
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Slide 8
Supporting developing markets of wool and wool products
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Slide 9
What would happen if not?Benefit
WOOL
SYNTHETIC
TOP SCORING for wool
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Slide 10
Benefit
WOOL at the TOP of consumer`s MIND
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Slide 11
Benefit
Wool as INSPIRATION for architecture and interior design
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Slide 12
INTEGRATION of wool into LAWS and REGULATIONS
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Slide 13
Benefit
WOOLKEEPING SOVEREIGNTY over our brand and assets.
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Slide 14
THANK YOU FOR YOUR ATTENTION
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