introduction to the spinlabel

turn up the power of your packaging

Pharma Food Health & Beauty Beverage Water Cups

Introduction To The SpinLabel

What is a SpinLabel?

The patented “spin” label is actually two labels, a top label and a bottom label. As the consumer spins the top label, information on the bottom label is revealed through a window, thus increasing labeling space on a package of approximately 75%. (even more can be achieved with our roll fed technology and a peel) See www.spinlabels.com

The Role of Innovative Packaging

Leading consumer product companies are exploiting new packaging technologies to gain new users, generate superior brand retention and capture valuable share.

Implication/Need

•  Increased packaging area for brand promotion and high quality graphics

•  Increased shelf presence

•  Striking a balance between cost of packaging and its value in capturing profitable share

•  Better, innovative packaging options to tell brand story, cross-promote family of products and provide product characteristics/instructions

Key Retail/Consumer Statistics

•  30,000 new products launched each year

•  35% of purchases occur because it “caught my eye”

•  56 million Americans beyond TV’s reach

•  59% to 70% of brand decisions are made “in store”

•  Between 1/3 and 1/2 of consumers tried something new in the last month

Sources: Marketforce Study 2010, http://www.reelseo.com/beyond-tv-ad-reach/

Multiple Touch Points In the shopping corridor

� Garner attention, “touch me”

� Establish relevance

� Underscore benefits

� Communicate usage options

� Deliver testimonials

� Promote purchase

� Cross promote

In the home

� Reinforce value proposition

� Drive usage, usage frequency and efficacy

�  Improve compliance

� Engage with brand

� Educate

� Cross promote

� Build continuity and pre-sell

Online

� QR codes linking to relevant brand content, educational information, social media sites, reminders, how-to-do’s, what-to-do’s, critical and timely brand messaging and user communities

Multiple Spin Label Technology Options

We are working with multiple packaging vendors who are capable of providing labels in a variety of formats: •  Full body shrink sleeve •  2-Ply Pressure Sensitive •  Roll-Fed •  Cut and Stack


Full Body Shrink Sleeves


2-Ply Pressure Sensitive


Roll-Fed


Cut and Stack

Powerful Packaging Innovation and ‘Real Estate’

�  Valuable messaging space on a container, almost 2x current area

�  Dynamic and flexible marketing platforms, in the hands of current and prospective consumers

�  Multi-language labels – reducing SKU’s and clutter, reinforcing corporate diversity ethos

�  Corporate communications, brand stories, product benefits, testimonials and usage suggestions

�  Cross sell and cross promotion copy

�  Links to interactive applications, sites, QR codes, social media/lifestyle connections and other consumer engagement opportunities

SpinLabel provides a unique label product that enables:

Specific follow up points �  The company is in discussion with major global brands with respect to

exclusivity in specific categories. The company welcomes category exclusivity licenses but is also open to non-exclusive arrangements.

�  The Company has launched to brand/product managers, targeted to all major consumer product companies, in Q4 2013.

�  Product has been proven in production with actual distribution in thousands of stores with its house brand of liquid medicine. Development very far along with major global brands currently undergoing testing.

�  Strong IP portfolio. Issued patents are public information and are available upon request. Many patents pending.

�  CAPEX required to integrate could be minimal. Varies with the specific product. It can be as low as the cost of a second shrink label, pennies, plus the negotiated license fees.

�  Best way to become familiar with the product without confidentiality issues is to visit the website www.spinlabels.com.

introduction to the spinlabel

Marketing