introduction to the specialization · 1 23.10. introduction to entrepreneurship 2 30.10....
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1 Introduction to „Entrepreneurship and Innovation Management“
E-Mail: [email protected] www.unternehmensführung.uni-trier.de
Introduction to the specialization „Entrepreneurship and Innovation Management“
16.10.2017
Prof. Dr. Jörn Block
Fachbereich IV, BWL – Winter term 2017/18
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2 Introduction to „Entrepreneurship and Innovation Management“
Teaching team
Prof. Dr. Jörn Block
• Professor, Chair of Management
• Chair of Forschungsstelle Mittelstand Trier
• Interests: Innovation, entrepreneurship, family firms, corporate governance
• Affiliation: Erasmus University Rotterdam
• Founder (Block and Partner GbR)
• Contact: [email protected]
Dr. Christian Fisch
• Research assistant, Chair of Management, Trier University
• PhD on patents and trademarks
• Director of Forschungsstelle Mittelstand Trier
• Interests: Innovation, entrepreneurship, IP
• CEO (Block and Partner GbR)
• Contact: [email protected]
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5 Introduction to „Entrepreneurship and Innovation Management“
Courses
Entrepreneurship Innovation Management
Module A: Entrepreneurship and Innovation Management I
Case Study Seminar EIM Research Seminar EIM
Module B: Entrepreneurship and Innovation Mangement II
Research project Masterthesis
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Tutorial
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6 Introduction to „Entrepreneurship and Innovation Management“
Preliminary course outline
# Date Entrepreneurship
1 23.10. Introduction to entrepreneurship
2 30.10. Entrepreneurial personality
3 06.11. Entrepreneurial opportunities and intentions
4 13.11. Economics of entrepreneurship
5 20.11. Entrepreneurship policy
6 27.11. Types of entrepreneurship
7 04.12. Social entrepreneurship
8 11.12. Success factors of entrepreneurship
9 18.12. Entrepreneurial marketing
10 08.01. Entrepreneurial finance: overview and bank fin.
11 15.01. Entrepreneurial finance: crowdfunding
12 22.01. Entrepreneurial finance: venture capital
13 29.01. Start-up growth and internationalization
14 05.02. Entrepreneurial exit
• Lecture: Monday, 08.30–10.00 am, Room A 9/10
• Final exam: 50 % of the 90-minute module exam
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7 Introduction to „Entrepreneurship and Innovation Management“
Preliminary course outline
# Date Innovation Management
1 23.10. Introduction to innovation management
2 30.10. Economics of innovation
3 06.11. Innovation policy
4 13.11. Innovation strategy
5 20.11. Appropriation strategies
6 27.11. IP management: patents
7 04.12. IP management: trademarks and others
8 11.12. Innovative organization
9 18.12. Corporate entrepreneurship
10 08.01. Corporate venture capital
11 15.01. Innovation process
12 22.01. Open innovation
13 29.01. User entrepreneurship
14 05.02. Mass customization and crowdsourcing
• Lecture: Monday, 10.15–11.45 am, Room A 9/10
• Final exam: 50 % of the 90-minute module exam
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8 Introduction to „Entrepreneurship and Innovation Management“
Including MOOCs
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9 Introduction to „Entrepreneurship and Innovation Management“
The heterogeneity of the subject opens up a large variety of job opportunities
• Foundation of your own business
• Working in an existing start-up
• Management position
• Various functions in medium-sized enterprises and family firms
• Innovation department of large companies
• Business development department
• Consultancy companies
• …
Job opportunities
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10 Introduction to „Entrepreneurship and Innovation Management“
Preliminary course outline
# Date Innovation Management
1 26.10. Business models I
2 02.11. Business models II
3 09.11. How to read a scientific paper
4 16.11.
5 23.11.
6 30.11 Presentations: Canvas I
7 07.12. Presentations: Canvas II
8 14.12. Discovering market opportunities
9 22.12.
10 11.01.
11 18.01.
12 25.01. Presentations: Navigator I
13 02.02. Presentations: Navigator II
14 09.02. Exam preparation
• Tutorial: Thursdays, 08.30–10.00 am, Room B17
• Possibility to gain 6 bonus points for the exam.
• Group work: Business model canvas and market opportunity navigator
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11 Introduction to „Entrepreneurship and Innovation Management“
Business Model Canvas
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12 Introduction to „Entrepreneurship and Innovation Management“
Market Opportunity Navigator
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13 Introduction to „Entrepreneurship and Innovation Management“
Masterthesis
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14 Introduction to „Entrepreneurship and Innovation Management“
www.unternehmensfuehrung.uni-trier.de
Further information
„Unternehmensführung und Mittelstand Trier“