introduction to the social web and its applications
DESCRIPTION
Session 1.1 Introduction to the Social Web and its Applications A guest teaching module at the University of Modena/Reggio Emilia, covering topics: - what is social media? - wikis, blogs, microblogs, ... - examples of social networks - interesting social network usage stats - culture of social networkingTRANSCRIPT
![Page 1: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/1.jpg)
Social Semantic Web and its applications
Maciej Dabrowski
![Page 2: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/2.jpg)
About me MACIEJ DABROWSKI!
lecturerAt
co-PI
contact
co-PI
worksWith
researcherAtgraduated
name
![Page 3: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/3.jpg)
WHY? SOCIAL NETWORKS ARE AN IMPORTANT ELEMENT OF OUR CULTURE
what? How? 16 HOURS OVER 4 DAYS THEORY AND PRACTICE INTERACTIVE
SOCIAL NETWORKS
SEMANTIC WEB
![Page 4: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/4.jpg)
GOAL
“I AM COMFORTABLE
WITH THE SOCIAL SEMANTIC WEB”
![Page 5: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/5.jpg)
Day 1: introduction to semantic web and social networks (a.k.a. theory)
SESSION 1.1: INTRODUCTION TO SOCIAL NETWORKS SESSION 1.2: BASIC CONCEPTS BEHIND SEMANTIC WEB
Agenda
![Page 6: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/6.jpg)
Agenda
Day 2: social semantic web: applications and practices
SESSION 2.1: APPLICATIONS OF THE SOCIAL SEMANTIC WEB SESSION 2.2: TECHNOLOGIES FOR THE SOCIAL SEMANTIC WEB
![Page 7: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/7.jpg)
Agenda
Day 3: CHALLENGES AND future of THE SOCIAL SEMANTIC WEB SESSION 3.1: MULTI- DISCIPLINARY ASPECTS OF THE SOCIAL SEMANTIC WEB SESSION 3.2: PROJECT WORK Day 4: PROJECT WORK SESSION 4.1: RESULTS http://www.leadingmenonly.com/wp-content/uploads/image/Stop Thinking.jpg
![Page 8: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/8.jpg)
Schedule
Session 1.1 6 May (MON) FA-1D 11 -13 Session 1.2 6 May (MON) FA-2B 15 -17 Session 2.1 7 May (TUE) FA-0A 11 -13 Session 2.2 7 May (TUE) FA-2B 15 -17 Session 3.1 8 May (WED) FA-2A 09 -11 Session 3.2 8 May (WED) FA-2E 15 -17 Session 4.1 9 May (THU) FA-2E 09 -13
![Page 9: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/9.jpg)
Why?
THE SOCIAL WEB IS EXPLODING
image from tinyurl.com/nuketest
![Page 10: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/10.jpg)
The world is connected
http://gigaom.com/2010/12/14/facebook-draws-a-map-of-the-connected-world/
![Page 11: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/11.jpg)
What is social media?
Uses the ‘wisdom of crowds’ to connect information in a collaborative manner. Can take many different forms, including message boards, weblogs, wikis, podcasts, pictures and video. http://en.wikipedia.org/wiki/Social_media
![Page 12: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/12.jpg)
“UGC domination changes everything. For the first time since Guttenberg, the primary medium of mass information is controlled by ... the masses.”
Bob Brisco, CEO, Internet Brands
tinyurl.com/briscougc
![Page 13: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/13.jpg)
user generated content*
61% = social networks 11% = forums 11% = UG content sites, e.g. urbandictionary.com 10% = UG marketplaces, e.g. craigslist.org 03% = blogs 01% = UG reviews, e.g. apartmentratings.com 01% = wikis 02% = other
*Stats from 2009
![Page 14: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/14.jpg)
EVERY MINUTE
47,000 APPS ARE DOWN-LOADED FROM THE APP STORE
3,600 PHOTOS ARE SHARED ON INSTAGRAM
571 WEBSITES ARE CREATED
$272,000 IS SPENT BY CONSUMERS ONLINE
http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
![Page 15: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/15.jpg)
EVERY MINUTE
100,000 TWEETS ARE SENT
684,478 PIECES OF CONTENT ARE SHARED ON FACEBOOK
2,000,000 SEARCH QUERIES MADE ON GOOGLE
48 HOURS OF VIDEO ARE UPLOADED ON YOUTUBE 100 LINKED IN ACCOUNTS ARE CREATED http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
![Page 16: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/16.jpg)
SOCIAL MEDIA STATS
http://www.digitalbuzzblog.com/infographic-social-media-statistics-for-2013/
![Page 17: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/17.jpg)
SOCIAL MEDIA STATS
http://www.digitalbuzzblog.com/infographic-social-media-statistics-for-2013/
![Page 18: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/18.jpg)
SOCIAL MEDIA STATS
http://www.digitalbuzzblog.com/infographic-social-media-statistics-for-2013/
![Page 19: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/19.jpg)
The sad news
24% OF PEOPLE HAVE MISSED WITNESSING IMPORTANT MOMENTS BECAUSE THEY ARE TOO BUSY TRYING TO WRITE ABOUT THEM ON SOCIAL NETWORKS
http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
![Page 20: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/20.jpg)
THE sad news
40% OF PEOPLE SPEND MORE TIME SOCIALIZING ONLINE THAN THEY DO FACE-TO-FACE
40% ACCOUNTS AND
8% MESSAGES ON SOCIAL SITES
ARE SPAM http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
![Page 21: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/21.jpg)
leaders
1 2 3
![Page 22: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/22.jpg)
Some go Up some go down
![Page 23: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/23.jpg)
Fall in the past
![Page 24: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/24.jpg)
![Page 25: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/25.jpg)
seven social networks To watch in 2013
PHEED: SELL YOUR PHOTOS THUMB: PERSONAL CROWDSOURCING MEDIUM: INVITE ONLY! CONVERSATIONS: ENTERPRISE SOCIAL NET CHIRPIFY: BUY WITH ONE TWEET FLAYVR: PICTURE SHARING CHIRP: SHARING CONTENT USING SOUND http://blog.hootsuite.com/7-social-networks-watch-2013/
![Page 26: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/26.jpg)
My PERSONAL pick
APP.NET • AD-FREE • “BUILD YOUR OWN CLIENT“ • CONTROL YOUR DATA • PAY TO GET IT
![Page 27: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/27.jpg)
Is there a limit to growth?
WIKIPEDIA HAS PEAKED FACEBOOK HAS PEAKED? WHAT ABOUT NOVELTY ELEMENT?
![Page 28: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/28.jpg)
In the last month, the world's largest social network has lost 6m US visitors, a 4% fall, according to analysis firm SocialBakers. In the UK, 1.4m fewer users checked in last month, a fall of 4.5%. The declines are sustained. In the last six months, Facebook has lost nearly 9m monthly visitors in the US and 2m in the UK.
http://www.guardian.co.uk/technology/2013/apr/28/facebook-loses-users-biggest-markets
![Page 29: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/29.jpg)
Best deal in the history of the social web
WHY? • USER GROWTH • MOBILE
http://dealbook.nytimes.com/2013/05/02/instagram-deal-is-looking-better-and-better/
http://dealbook.nytimes.com/2012/04/09/facebook-buys-instagram-for-1-billion/
![Page 30: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/30.jpg)
CATS…
![Page 31: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/31.jpg)
Phenomenon of viral videos
Source http://www.youtube.com/watch?v=9bZkp7q19f0
![Page 32: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/32.jpg)
How does this happen?
USERS ARE CONNECTED VIA A COMMON OBJECT: THEIR JOB, UNIVERSITY, HOBBIES, INTERESTS, A DATE…
“ACCORDING TO THIS THEORY, PEOPLE DON’T JUST CONNECT TO EACH OTHER. THEY CONNECT THROUGH A SHARED OBJECT. […]GOOD SERVICES ALLOW PEOPLE TO CREATE SOCIAL OBJECTS THAT ADD VALUE.” – JYRI ENGESTROM
![Page 33: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/33.jpg)
It’s the social objects we create… DISCUSSIONS BOOKMARKS ANNOTATIONS PROFILES MICROBLOGS MULTIMEDIA
REF TO JOHNS SLIDES
![Page 34: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/34.jpg)
…that connect us to other people
Source http://www.slideshare.net/Cloud/another-social-semantic-web
![Page 35: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/35.jpg)
sound vs. twitter
http://www.youtube.com/watch?v=0UFsJhYBxzY
![Page 36: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/36.jpg)
Science behind it
EARTHQUAKE SHAKES TWITTER USERS: REAL-TIME EVENT DETECTION BY SOCIAL SENSORS. SAKAKI ET AL. WWW2010
![Page 37: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/37.jpg)
Twitter and US elections
![Page 38: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/38.jpg)
A MOVE FROM THE WEB TO A “SOCIAL WEB”
THE NEW YORKER, 1993
“ON THE INTERNET, NOBODY KNOWS YOU’RE A DOG.”
THE NEW YORKER, 2005
“I HAD MY OWN BLOG FOR A WHILE, BUT I DECIDED TO GO BACK TO JUST
POINTLESS, INCESSANT BARKING.”
![Page 39: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/39.jpg)
Arab spring
“THE PATTERN OF SPREAD OF THE REVOLUTIONS WAS NOT RELATED TO THE PATTERN OF SOCIAL MEDIA USAGE.”
http://www.rawstory.com/rs/2013/03/10/debate-flares-over-impact-of-social-media-on-arab-spring-and-other-revolutions/
![Page 40: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/40.jpg)
What is (was!) Web 2.0?
SECOND GENERATION OF WEB-BASED COMMUNITIES AND HOSTED SERVICES SUCH AS SOCIAL-NETWORKING SITES, WIKIS AND FOLKSONOMIES, WHICH AIM TO FACILITATE COLLABORATION AND SHARING BETWEEN USERS
![Page 41: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/41.jpg)
Features / principles of Web 2.0 (O’Reilly)
1. THE WEB AS PLATFORM 2. HARNESSING COLLECTIVE INTELLIGENCE 3. DATA IS THE NEXT “INTEL INSIDE” 4. END OF THE SOFTWARE RELEASE CYCLE 5. LIGHTWEIGHT PROGRAMMING MODELS 6. SOFTWARE ABOVE THE LEVEL OF A SINGLE
DEVICE 7. RICH USER EXPERIENCES + THE LONG TAIL
![Page 42: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/42.jpg)
Content can be…
BOOKS AMAZON OPINIONS BLOGS BOOKMARKS DEL.ICIO.US PHOTOS FLICKR MUSIC LAST.FM EVENTS PLANCAST PLACES FOURSQUARE ARTICLES WIKIPEDIA
![Page 43: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/43.jpg)
Blogging: a phenomenon for a new generation?
Cincinnati Enquirer
![Page 44: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/44.jpg)
Overview of blogs
WEBLOG, WEB LOG OR SIMPLY A BLOG IS A WEB JOURNAL “A WEB APPLICATION WHICH CONTAINS PERIODIC TIME-STAMPED POSTS ON A COMMON (USUALLY OPEN-ACCESS) WEBPAGE”
![Page 45: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/45.jpg)
BLOGS
DRAW COMMENTS AND OPINIONS FROM THE PUBLIC THROUGH OPEN ACCESS SYNDICATED USING RSS OR ATOM FORMATS (E.G. FOR READING FAVOURITE BLOGS WITH A FEED READER)
![Page 46: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/46.jpg)
The state of the blogosphere from BlogPulse (6 April 2011) TOTAL IDENTIFIED BLOGS: 159,297,624 NEW BLOGS IN LAST 24 HOURS: 68,825 BLOG POSTS IN LAST 24 HOURS: 1,150,448
![Page 47: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/47.jpg)
A TYPE OF WEBSITE THAT ALLOWS USERS TO EASILY ADD AND EDIT CONTENT AND IS ESPECIALLY SUITED FOR COLLABORATIVE WRITING/WORK THE NAME IS BASED ON THE HAWAIIAN TERM WIKI-WIKI, MEANING “QUICK”, “FAST”, OR “TO HASTEN”
WIkI
![Page 48: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/48.jpg)
Some uses of wikis
WIKIS ARE BEING USED FOR: ONLINE ENCYCLOPAEDIAS SOFTWARE DEVELOPMENT WRITING RESEARCH PAPERS FREE DICTIONARIES BOOK REPOSITORIES PROJECT PROPOSALS EVENT ORGANISATION
![Page 49: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/49.jpg)
The Wikipedia: from Irish to Esperanto
![Page 50: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/50.jpg)
Microblogging
BETWEEN BLOGGING & IM SHORT MESSAGES MULTIPLE DEVICES CLOSE TO REAL-TIME 140 CHARS MAXIMUM MOST POPULAR PLATFORM
![Page 51: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/51.jpg)
YOU CAN DO AMAZING THINGS WITH SN
![Page 52: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/52.jpg)
What are social networking services (SNSs)?
FROM THE BEGINNING, THE INTERNET WAS A MEDIUM FOR CONNECTING NOT ONLY MACHINES BUT PEOPLE MAKE THE REAL-WORLD RELATIONSHIPS EXPLICITLY DEFINED ONLINE
![Page 53: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/53.jpg)
Motivation for social network services
ALLOW A USER TO CREATE AND MAINTAIN AN ONLINE NETWORK OF CLOSE FRIENDS OR BUSINESS ASSOCIATES FOR SOCIAL AND PROFESSIONAL REASONS, SUCH AS FRIENDSHIPS AND RELATIONSHIPS, BUSINESS OPPORTUNITIES OR JOB HUNTING.
![Page 54: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/54.jpg)
Features of social network services
NETWORK OF FRIENDS (INNER CIRCLE) SOCIAL NEWS FEEDS PERSON SURFING PRIVATE MESSAGING DISCUSSION FORUMS EVENTS MANAGEMENT POSTING AND COMMENTING MEDIA UPLOADING
![Page 55: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/55.jpg)
SHARE YOUR INTEREST
![Page 56: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/56.jpg)
share your photos
![Page 57: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/57.jpg)
SHARE YOUR PRESENTATIONS
![Page 58: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/58.jpg)
SHARE YOUR bookmarkS
![Page 59: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/59.jpg)
SHARE what you HAVE read today
![Page 60: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/60.jpg)
![Page 61: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/61.jpg)
… FIND PUBLICATIONS OF YOUR PEERS
![Page 62: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/62.jpg)
FIND COLLABORATORS AND OTHER RESEARCHERS
![Page 63: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/63.jpg)
LINK TO PEOPLE YOU RUN WITH
![Page 64: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/64.jpg)
FIND FRIENDS WITH SIMILAR musical interests
![Page 65: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/65.jpg)
Elgg, social networking for education
![Page 66: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/66.jpg)
Other niche SNSs
COUNTRY OF ORIGIN: SILICON INDIA GENDER: CAFÉMOM; SISTER WOMAN OCCUPATION: MODELSHOTEL; FANLIB (FICTION WRITERS); MILITARYSPOT (MILITARY FAMILIES); AGE: MULTIPLY (SENIORS); XING BUSINESS AND CAREERS: CONNECTBUZZ; INTERESTS: PEERTRAINER (HEALTH AND WELLBEING) * Source: Paul Gibler, Wisconsin Technology Network
![Page 67: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/67.jpg)
pay to use
![Page 68: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/68.jpg)
Social websites are like data silos
image from pidgintech.com
![Page 69: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/69.jpg)
ANYBODY IS CONNECTED TO EVERYBODY ELSE
BY NO MORE THAN
SIX DEGREES OF SEPARATION (ON AVERAGE)
![Page 70: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/70.jpg)
Milgram’s six degrees of separation theory
RANDOM PEOPLE FROM NEBRASKA WERE TO SEND A LETTER TO A STOCK BROKER IN BOSTON THEY COULD ONLY GIVE IT TO FRIENDS WITH WHOM THEY WERE ON A FIRST-NAME BASIS
STANLEY MILGRAM (1933-1984)
![Page 71: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/71.jpg)
Six Degrees of Separation
“I READ SOMEWHERE THAT EVERYBODY ON THIS PLANET IS SEPARATED BY ONLY SIX OTHER PEOPLE. THE PRESIDENT OF THE UNITED STATES, A GONDOLIER IN VENICE, JUST FILL IN THE NAMES… IT’S ANYONE. A NATIVE IN A RAIN FOREST, A TIERO DEL FUEGAN, AN ESKIMO.”
PLAY FROM 1990 BY JOHN GUARE
![Page 72: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/72.jpg)
The Erdős number
NUMBER OF LINKS REQUIRED TO CONNECT SCHOLARS TO ERDŐS VIA CO-AUTHORSHIP OF PAPERS ERDŐS WROTE 1500+ PAPERS WITH 507 CO-AUTHORS AMONG MATHEMATICIANS ONLY THE AVG IS 4.65, THE MAX IS 13
PAUL ERDŐS (1913-1996)
http://www.oakland.edu/enp/
![Page 73: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/73.jpg)
Six degrees of kevin bacon
CONNECT ANY ACTOR TO KEVIN BACON, BY LINKING ACTORS WHO HAVE ACTED IN THE SAME MOVIE
KEVIN BACON
http://en.wikipedia.org/wiki/Six_Degrees_of_Kevin_Bacon
HTTP://ORACLEOFBACON.ORG/
![Page 74: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/74.jpg)
![Page 75: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/75.jpg)
IS IT THAT SURPISING?
IF YOU HAVE 100 FRIENDS AND EACH OF THEM HAS 100 DISTINCT FRIENDS YOU CAN REACH: 1) 100 DIRECTLY 2) 100 X 100 = 10,000 IN 2 STEPS 3) 10,000,000,000 IN 5 STEPS
![Page 76: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/76.jpg)
NETWORK STRUCTURE
![Page 77: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/77.jpg)
DUNBAR’S NUMBER
SUGGESTED COGNITIVE LIMIT TO THE NUMBER OF PEOPLE WITH WHOM ONE CAN MAINTAIN STABLE SOCIAL RELATIONSHIPS.
150
100 TO 230
![Page 78: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/78.jpg)
summary
1. SN PART OF OUR CULTURE 2. VERY HIGH USAGE WITH 3. HUGE AMOUNT OF CONTENT CREATED 4. DIFFERENT APPLICATIONS 5. CAN BRING A LOT OF VALUE TO YOU
![Page 79: Introduction to the Social Web and its applications](https://reader034.vdocuments.us/reader034/viewer/2022042714/5550b782b4c90504628b4cc6/html5/thumbnails/79.jpg)
COMING UP NEXT: SOCIAL SEMANTIC WEB