introduction to introduction to social mediasocial media

Presentation forPresentation forThe Institute for Real Estate ManagementThe Institute for Real Estate Management

Florida West Coast DivisionFlorida West Coast Division

Presented By:Patricia PattersonPatterson Marketing GroupJune 23, 2010

have you joined in on the conversation...have you joined in on the conversation...or are you sitting on the sidelines?or are you sitting on the sidelines?

facebook facebook twittertwitter linkedin linkedin blogsblogs youtubeyoutube flickrflickr foursquarefoursquare delicious....delicious.... and more!and more!

it’s freeit’s free it levels the playing fieldit levels the playing field it increases awareness and brandit increases awareness and brand interact with customersinteract with customers quickly get out messagesquickly get out messages increase search engine rankingsincrease search engine rankings get left out!get left out!

but...but... be sure you have a planbe sure you have a plan update, update, update & updateupdate, update, update & update offer something different. don’t hard selloffer something different. don’t hard sell talk and listentalk and listen

keep business separate from personalkeep business separate from personal profile versus pageprofile versus page

don’t just participate...engage!don’t just participate...engage!

connect with friends, colleagues, groupsconnect with friends, colleagues, groups send messagessend messages share information – blogs, RSS feeds, share information – blogs, RSS feeds,

videos, pictures, articles, documentsvideos, pictures, articles, documents promote events – open houses, webinars, promote events – open houses, webinars,

meetingsmeetings create a group – create a group on a create a group – create a group on a

specific industry and invite people to joinspecific industry and invite people to join no hard sellingno hard selling

twitter is real time – get message out twitter is real time – get message out immediatelyimmediately

twitter is a micro blogtwitter is a micro blog a tweet is 140 characters a tweet is 140 characters you can learn a lot from twitteryou can learn a lot from twitter watch the trendswatch the trends gets you exposed to a larger communitygets you exposed to a larger community twitter is funtwitter is fun

must tweet at least once a daymust tweet at least once a day average is 3 tweets a dayaverage is 3 tweets a day

10 ways to use twitter for business10 ways to use twitter for business

1.1. network and make new friends – use search network and make new friends – use search tools to find conversations of interesttools to find conversations of interest

2.2. read news – keep up real time with industry read news – keep up real time with industry newsnews

3.3. attend or organize face-to-face meetingsattend or organize face-to-face meetings4.4. build your referral networkbuild your referral network

5.5. prospect – you don’t have to have mutual prospect – you don’t have to have mutual consent to engage someoneconsent to engage someone

6.6. follow local discussionsfollow local discussions7.7. get feedback – ask questions and get answersget feedback – ask questions and get answers8.8. build traffic for blog, web or other marketingbuild traffic for blog, web or other marketing9.9. extend your brand – become a trusted advisorextend your brand – become a trusted advisor10.10. broadcast your message but not as a hard sell broadcast your message but not as a hard sell

and less frequentlyand less frequently

linkedin gets you in social media BUT linkedin gets you in social media BUT while separating personal from while separating personal from professionalprofessional

keep your entire professional resume her keep your entire professional resume her – use key words in profile– use key words in profile

import email contacts and start connectingimport email contacts and start connecting join groups of interestjoin groups of interest

ask & answer questions – great ask & answer questions – great opportunity to solve business problems & opportunity to solve business problems & brainstormbrainstorm

use linkedin to research people, business use linkedin to research people, business challenges and other ideaschallenges and other ideas

don’t forget ..don’t forget .. blogsblogs youtubeyoutube flickrflickr slideshareslideshare diggdigg

get the conversation started...get the conversation started... promote your social media sites in all marketingpromote your social media sites in all marketing don’t start if you can’t update and manage your don’t start if you can’t update and manage your

sitessites have a reason and a planhave a reason and a plan experimentexperiment start talkingstart talking have fun!have fun!