introduction to publivate - december 2010

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INTRODUCTION TO PUBLIVATE

December, 2010

“How might we do Web 2.0 with consistently strong outcomes?”

“How might we engage our workplace better?” “How might we leverage the

knowledge that your organization and your partners have?”

“How might we be truly collaborative?”

Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc.

What is PubliVate?

PubliVate allows our broad public sector clients to harness their collective knowledge against theirbusiness objective– growing and leveraging their

communities of interest.

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The Public Sector leader in Collaboration and Innovation engagement.

Our solutions deliver effective and natural collaboration that lead to real and valuable

client outcomes.


What do we do?...

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Your business objectives

…Think of us as the company that truly

enables on-line, highly interactive brainstorming and

collaboration on any issue or opportunity

…virtually!Great Ideas

Rate Ideas and Comments

Improve Ideas

stakeholders create Raw Ideas

= real value


PubliVate Innovation Methodology - Discovery Cycle

Stage One - Setup

o With guidance from PubliVate, client sets out parameters for their engagement and work on key areas that will ensure success:

• Business Objective• Campaign Team• Campaign Challenge• Community

Engagemento Platform Setup

Stage Two - Campaign

o Engagement Platform set up and open for business

o With “field ploughed”, participants sign up and start populating the Engagement Platform

o The platform is usually open for 3-4 weeks

o Leadership (and participants) continue to communicate about Campaign, ensuring strong participation and momentum throughout

Stage Three – Follow Through

o Follow through on communication

o Follow through on reporting and analysis

o Follow through on implementation of best ideas

o PubliVate provides supporting tools to allow for a seamless transition

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Experience has shown us that to be successful at collaboration and innovation, you need a plan…our methodology gets you there


Typical PV Idea Improvement Scenario

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Participants suggest

improvements, author updates, ratings change

Author makes changes that are less receptive, crowd lowers

rating

(8.3)

Collaboration continues,

improving idea throughout

engagement

Ave

rage Id

ea Rating by participa

nts

5

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Campaign Timeline

Week 1 Week 2 Week 3

Initial idea submitted,

rating starts

(5.1)

• This starts with the author’s initial idea, then improvements made to idea by author and contributors

• Ultimately, a good idea becomes a great idea!

• Throughout this process, participants are rating and re-rating the idea as it is modified (you can only vote once but can change your vote as often as you like)

• A typical scenario that we see is an idea going through several rounds of collaborative improvement.


Understanding a PubliVate Collaboration Campaign

• A (potentially) more detailed Campaign Challenge• A more agile framework• Active sponsor/client participation• Targeted marketing and communications• Community “skin”• Clear ground rules on Follow Through

o The starting point is that each engagement has its own DNA based on challenge, objectives, criteria, participants, etc. We help you get each critical element aligned to your business objective (ie improving your workplace, fixing financial forecasting, better building of your policy, client engagement/satisfaction for your program, etc.)

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CoP CoI Enterprise Open

o Each style triggers different success factors. For instance, a Community of Practice engagement usually means there is an emphasis on:

o One end of the spectrum is a Community of Practice (participants who are experts in a particular field) engagement and the opposite end is an Open (ie all citizens of Colorado) engagement with Communities of Interest and Enterprise (ie department/organization wide) in between

Proprietary and confidential. Not for re‐distribution without the explicit approval from PubliVate Inc. 7

Our Idea Platform is a highly configurable and agile element of our solution…

PubliVate Engagement Platform (PEP)

… that has solved business objectives in the IT, HR, executive, programming, and policy space in the broad public sector


What are the outcomes?

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o Strong benefits for participants and sponsors by conducting a Campaign, including:

A means for stakeholders to engage and communicate in a transparent and game-changing manner with increased value for everyone.

o A significant increase in ideas, collaboration, and innovation related to the objectives of your PCC

The best change management and community-building exercise that there is

Development of enduring Communities of Interest/Practice within for your stakeholders


Highly Developed Client Dashboard

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Our Client Dashboard provides the ability for our partners to have full control over all pertinent aspects of the Engagement Platform including:• Campaign Challenge• Categories/Sub-categories• User control• Communities• Language• Moderation• Reporting• Charts• Analytics• Badging• Rewards/Recognition• Full Evaluation Cycle


From idea conception to reality…

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Innovation CycleDiscovery Cycle

Evaluation Cycle

Delivery Cycle

o Divergent community builds and improves ideas

o Usually 4-week campaignso Provides multitude of

prioritized ideas based on collective intelligence of the crowd

o Reviewers culled from community evaluates ideas against usual organizational criteria

o Usually 1-2 week processo Sponsor sets consistent criteria

and weighting of criteriao Can be done based on automatic

or manual thresholds

o Using a modified template a small number of ideas are taken back to the community for 2 weeks

o Community provides direction and insight that set up idea to become a project

o Joiners™ function is turned on

All three cycles can take place within our innovation platform


What are Participants saying?

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What are Clients saying?

Beyond all of the benefits of the great ideas our campaign generated, maybe our most valuable prize was community building. No other approach I've used or seen in Government has the scale, speed and reach of Publivate's capabilities to generate community engagement across time zones, organizations and job roles. Although the tools are extensively automated, the focus on "human to human" interaction makes the discussions very personal which caused a high level of personnel engagement by the entire community.

Charles E. Henry, Chief Technology Officer (retired), Government of Canada

This solution helped unleash the desire for collaboration and inspired broad participation, especially from those that have felt that they did not have a vehicle to do so previously. The payoff is the solution gave quantitative and qualitative feedback on what’s important for staff which allowed us to quickly respond to their ideas.

Kin Choi, Assistant Deputy Minister, Health Canada

THANK YOU!

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Phone: 613‐822‐0326

General Information: [email protected] Sales and services: [email protected]: http://www.publivate.comTwitter: publivate