introduction to ppc best practice in 2014 and beyond
DESCRIPTION
Take a look at our CEO, Ian Harris', slides from his introduction to our recent PPC Best Practice in 2014 and Beyond conference.TRANSCRIPT
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PPC Best Practice in 2014 and BeyondIan Harris – CEO
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Google PPC
$50,000,000,000 ad revenue
AdWords & GDN 31% up
‘mesothelioma lawyers’ - £160
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The link?
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AdWords is easy
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PPC
Good keywords Highly relevant ads Conversion-focussed landing pages
shedssheds onlinebuy shedssheds uk
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Agenda
The Past, Present and Future of PPCPete Whitmarsh (Head of PPC)
PPC Campaign Optimisation Beyond Human CapabilitiesStewart Robertson (Technical PPC Manager)
Conversion Rate OptimisationMichael Hope (Analytics and Conversions Manager)
Real-Time Bidding (RTB)Paul Gill (Head of RTB)
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PPC
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Agenda
The Past, Present and Future of PPCPete Whitmarsh (Head of PPC)
PPC Campaign Optimisation Beyond Human CapabilitiesStewart Robertson (Technical PPC Manager)
Conversion Rate OptimisationMichael Hope (Analytics and Conversions Manager)
Real-Time Bidding (RTB)Paul Gill (Head of RTB)
![Page 9: Introduction to PPC Best Practice in 2014 and Beyond](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bbc4bf4a79594e478b4690/html5/thumbnails/9.jpg)
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Agenda
The Past, Present and Future of PPCPete Whitmarsh (Head of PPC)
PPC Campaign Optimisation Beyond Human CapabilitiesStewart Robertson (Technical PPC Manager)
Conversion Rate OptimisationMichael Hope (Analytics and Conversions Manager)
Real-Time Bidding (RTB)Paul Gill (Head of RTB)
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Conv = £100, 10,000 searches2% CR
£1.20, #5, CTR 4%
– Conv: 8
– Cost: £480
– Profit: £320
2.5% CR, £1.50, #3, CTR 7%
– Conv: 17.5
– Cost: £1,050
– Profit: £700
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25% CR
119% Profit
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Agenda
The Past, Present and Future of PPCPete Whitmarsh (Head of PPC)
PPC Campaign Optimisation Beyond Human CapabilitiesStewart Robertson (Technical PPC Manager)
Conversion Rate OptimisationMichael Hope (Analytics and Conversions Manager)
Real-Time Bidding (RTB)Paul Gill (Head of RTB)
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Real-Time Bidding
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Agenda
The Past, Present and Future of PPCPete Whitmarsh (Head of PPC)
Conversion Rate OptimisationMichael Hope (Analytics and Conversions Manager)
PPC Campaign Optimisation Beyond Human CapabilitiesStewart Robertson (Technical PPC Manager)
Real-Time Bidding (RTB)Paul Gill (Head of RTB)