introduction to passbook - membership cards, coupons, vouchers, value cards all digital in the cloud...
DESCRIPTION
This presentation discusses the possibilities of Passbook for iOS and Android. The applicability as Coupon, Voucher, Value card, Membership card and other virtual identification methods. Furthermore the Digital marketing tools as Geo-fencing, Push notifications.... Please contact us to get to know more about what Passbook can do for your business. e: [email protected] Dominiek Pouwer e: [email protected]TRANSCRIPT
Introduction to Passbook -
Membership & loyalty tool
Introduction Passbook
Passbook on iOS & Android
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How does it work?
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Passbook includes:
•Store card
•Membership card
•Coupon
•eVoucher (pre-paid passes)
•eTickets (pre-paid tickets)
•Gift cards
•Boarding passes
Passbook - eWallet
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Get rid of cards & bills
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Great marketing tools
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Date Location
The passes can be activated/disabled to a given time period
Passes can be activated within a given geographical radius via AppleiOS geo-fencing
They will be displayed on the user’s lockedscreen at the appropriate time and place.
Tailored marketing messages
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Notifications
Passes can be configured to send a pushnotification depending on a predefineddate and place (proximity of an store or timeof an event...)
Any changes in the status of the pass(change of gate, card balance...) can also benotified via a push notification.
Passbook uses Apple’s notification system, allowingthe user to be warned of any modifications. WithiCloud, every user’s devices will receive the sameinformations
Possibilities
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Coupon eVoucher Store card Membership card
DescriptionUsed by retail for a
promotion
Used for upfront pre-paid promotions with
a value
Used for client’s account or store account or club (credit & point
display)
For a generic card as membership card
or identifier
Example
Fully branding on your Pass
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Company logo
Background image
Additional text fields f.e. Name
Member Number Points
Barcode | QR Code
Additional information
Additional information
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Personal user settings on updates
& notifications
HTTP link to update the Pass balance
Terms & conditions
Click to call
Complementary information
Distribute your Pass
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1. InAPP Web based EmailPreview
CommentAn APP allows the display and distribution of all kinds of passes via a native behavior. A simple click on a button allows the user to add the pass to his Passbook
Passes are files that can be attached to an e-mail. The files are recognized by the iPhone and displayed in a native view.
Passes can be distributed on the web via a link that will be recognized by safari. They will be added with the same native behavior,
Passbook Management
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•Remotely change data on:‣ Date of reservation or booking
‣ Date of validity
‣ Credit on store card
‣ Credit on loyalty card points
•Updates are made via your server and on iOS notified via APN
Redemption & Fraud-prevention
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•The connection to your server and remote management offers:‣ Remotely control Passes
‣ Offline scanning to invalidate Passes
‣ Remotely invalidating or deleting Passes ( like membership cards, coupons..)
Passbook: promotional & loyalty tool
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‣ An application to centralize all cards, coupons, vouchers, tickets... A life facilitator for the consumer as well as for your brand
‣ A powerful and relevant CRM tool: reward your clients in the right place at the right time
‣ Update your deals regularly thanks to Push Notification
A powerful CRM tool
Passbook provides brands a powerful geo-fencing loyalty tool. The app allows to follow user position, which was not possible until now. Passbook make more contextual offers and creates more relevance
‣Loyalty‣In-store traffic‣Geo-fencing‣Engagement‣Campaign integrations
Benefits
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๏ Remotely control Pass
๏ Send push notification
๏ Trigger GEO-fencing alerts when near venue
๏ Remotely upgrading Pass
๏ Ease of use for customer