introduction to our japan wiki
DESCRIPTION
We are students of Singapore Management University. This presentation is our introduction to the Japan wiki page that we updated as part of our class (comm215: Digital Media across Asia) project. The page can be viewed at comm215.wetpaint.com/page/japanTRANSCRIPT
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comm215.wetpaint.com/page/japan
Introducing
Chua Ming Lin, Daryl Pan, Joshua Sum, Quek Soo Teng
18th Nov 2009
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Thanks!
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We promise to speak in English
We promise more websites and YouTube channels
*Draconian laws still apply
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Implications for Business
1. Have mobile ready content
2. Build trust
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3. Track different conversation
Implications for Business
4. Personalize
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Implications for Business
5. Engage the older generation
6. Capitalize on the mobile market
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Technology Penetration
• Internet – 90.91 million users (75.3%)
• Mobile – 85.3%
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Reasons why non‐users do not use the internet
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“Not using does not pose any inconvenience to me”
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“looks difficult and I probably couldn’t use it”
18.6%
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“I don’t even know what it is!”
15.8%
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Technology Implications
Efforts to eliminate the ‘Digital Divide’
• Increased govt participation – U‐Japan Strategy
– govt investment in infrastructure
– joint initiatives by public and pte sectors
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Thanks!