introduction to mobility pr
DESCRIPTION
Introduction Mobility Public Relations, the full service PR agency for businesses in the mobile, wireless, Internet and video industries.TRANSCRIPT
![Page 1: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/1.jpg)
Introducing Mobility Public Relations
PR Agency for Mobile, Wireless & Internet Technology Companies
![Page 2: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/2.jpg)
Agenda
Who We AreArt vs. Science of PRTelling the Your StoryMoPR Social Media Tools
![Page 3: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/3.jpg)
WHO WE ARE
![Page 4: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/4.jpg)
What We Can Offer You
Count on a fast learning curveWe know the mobility industryWe understand the technology
We can hit the ground sprintingWe know the media landscapeWe have established relationships
We create impactStrategic approach to your communicationsStrong coverage of your announcementsIncreased leadership perception
We deliver results that matterMeasure us by how we help advance your business objectives
![Page 5: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/5.jpg)
About Mobility PR
Why MoPR is a fit:
MoPR only represents clients who play in the mobility spaceWe believe PR is a core business function and that PR should be used to advance client business objectivesWe are technology geeks who can find our way out of the weedsNimbleness of a boutique + firepower of PR vets who know the media and how they work
![Page 6: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/6.jpg)
About Mobility PR
Messaging & positioningCompany & product launchesMedia & analyst relationsAwards & thought leadershipCrisis communicationsSpeakers bureauSpecial events & tradeshowsCompetitive analysis
PR does not stand for Press ReleaseWe use all the tools – Shouldn’t you?
We are a full service PR firm:
Press releases & media alertsPress & analyst toursPress kit developmentMedia trainingEditorial calendarsPR plan developmentCase studiesWeb content development
![Page 7: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/7.jpg)
John Sidline• 12 years in networking technologies• 6 years in wireless industries• VC, IPO and M&A experience
John Giddings• 12 years in cable/telecom industries• Well versed in networking technologies• 10 years in corporate communications
MoPR Principals
Melissa Burns• 10 years agency experience• Led carrier technology accts• Led embedded technology accts
![Page 8: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/8.jpg)
Our Experience
![Page 9: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/9.jpg)
Our Philosophy
PR is strategic and should be used strategicallyPR is a core business functionPR is measured against business objectivesPR tells a corporate story, not just product storiesPR doesn’t mean “press release”We ask the tough questionsBe bold!!
![Page 10: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/10.jpg)
Where You’ve Seen Our Clients
![Page 11: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/11.jpg)
Established Analyst Relationships
![Page 12: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/12.jpg)
Awards Won for Clients
![Page 13: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/13.jpg)
Global Communications
ArgentinaAustraliaAustriaBelarusBelgiumBrazilChinaDenmark
MexicoNetherlandsNew ZealandNigeriaNorwayPhilippinesRussiaSingapore
The MoPR team has planned, managed and executed – often in-country – PR operations in countries in every continent. Beyond the USA and Canada, MoPR has experience in:
FranceGermanyHong KongIndiaIndonesiaIrelandIsraelJapan
South AfricaSouth KoreaSpainSwedenTaiwanUKUkraineand beyond
![Page 14: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/14.jpg)
TELLING YOUR STORY
![Page 15: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/15.jpg)
Every Business Has a Story…
Positioning and MessagingAccessibility PackagingConsistencyThird Party Validation
![Page 16: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/16.jpg)
Positioning and Messaging
Stepping outside your bubbleUnderstanding the competitive environmentUnderstanding the audiences – all of themValue proposition and key message development
![Page 17: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/17.jpg)
Accessibility
Uplevel communications; understandable by the widest common denominatorUse PR media appropriatelyMake it easier for your company to be found
SEOSocial Media ToolsBlogging
Complete press kitResponsiveMaking you a media resource
![Page 18: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/18.jpg)
MOPR SOCIAL MEDIA TOOLS
![Page 19: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/19.jpg)
Online Press Kits
SEO OptimizedInformation in media-friendly formats:
Word docsHigh res images
Easy to navigateEasy to retrieve
![Page 20: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/20.jpg)
MobilityWire®
Social media press release distributionSEO OptimizedOrganized content in blog-friendly formatEasy to searchIncreases web search results 10xSubscribed to by 100s of journalists
![Page 21: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/21.jpg)
MobilityBlogs.net
Blog network for MoPR clientsMoPR handles skinning and designSEO OptimizedPortal to see all blog RSS feeds
![Page 22: Introduction To Mobility PR](https://reader035.vdocuments.us/reader035/viewer/2022062418/555e7f01d8b42abd468b4a53/html5/thumbnails/22.jpg)
Thank You