introduction to mastering google analytics

Webinar TitleWebinar Subtitle(1 liner)

Presenter – Instructor Name

Introduction to Mastering Google AnalyticsIntroduction to Mastering Google Analytics

Know your instructor

www.edureka.co/digital-media-analytics

Ankur Maheshwari B.Tech-IIT,BHU

He has over 9 years of experience in digital media, web analytics

digital marketing & online product management. He has worked

on web analytics in Wipro, Evalueserve & Ozonemedia, prior to

joining Holidayiq.com and founding couponexpress.in

What will you learn today?

What is the objective of using digital media analytics?

Measurable Digital Media KPIs

Different requirements by companies in different stages

Live demo of Dashboards


Annie’s Question

What is the main objective of Digital Media Analytics ?


Annie’s AnswerThe main objective of digital media analytics is to measure the performance of your digital property and report the information in such a way that actionable insights can be deduced from those reports.

To understand this better we’ll look into the requirements by companies at various stages:Lets say we want to analyze an ecommerce company.The company may see various stages in its growth phase and accordingly its analytical requirements will change with time.


Objective of Digital Media Analytics

Inception Growth Phase Aiming for retention & increased market share

Small Initiatives

Limited budgets

Learn the user behavior and

their reaction to your product.

Product Development Stage

Validity of your product has been established

Rectified all the flaws that came up during inception

Ready to expose the final version

How visitors interact with your product features?

Acquire new & relevant customers

Now you have enough members for your portal.

Acquire new customers but also ensure the sales from existing customers.

Focus on cost effectiveness and profitability.

Need to keep your product refreshed as well as continue exploring the new marketing channels, innovative product & marketing ideas to keep your customers engaged.


Measurable Digital Media KPIs

Social Media Marketing Email Marketing Display Advertising Paid Search Advertising Referral Marketing

Marketing

Products Sold Revenues Generated Average Revenue per product sold Average revenue per transaction Average number of products per

transactions

Sales/Revenues

Website down time Average Speed Page load time Website specific features like you are using

some videos or audios

User Engagements User Interactions Product Touchpoints such as Images,

Reviews, feedbacks, comparing of products etc.

Technology

Product

Dashboards – Google Analytics

Social Media Dashboard

Site Performance Report

CEO’s Dashboard

Referral Traffic Dashboard

CIO’s Dashboard

Course Introduction

Edureka's Mastering Google Analytics course: • Edureka’s Mastering Google Analytics course provides the right skills and knowledge necessary to fully

leverage and optimize the digital web presence on the various web analytics methodologies and products and the various moving parts which are essential for a successful online presence & measurement and thereby meet the demands.

• Online Live Courses: 16 hours• Assignments: 16 hours• Project: 16 hours• Lifetime Access + 24 X 7 Support

Go to www.edureka.co/digital-media-analytics

Batch starts from 21st November (Weekend Batch)


Thank You

Questions/Queries/Feedback

Recording and presentation will be made available to you within 24 hours

introduction to mastering google analytics

Data & Analytics