introduction to marketing comms tutorial 4
TRANSCRIPT
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marketing Communications
…media
4…introduction to
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we’re going to look at some examples of
media and consider their strengths and
weaknesses….
…as well as identifying their main characteristics and audiences
primary and supporting media were covered in last weeks lecture…
media…
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next week the topic is sales promotiontopics and talkers will be assigned in each
tutorial – so you must attend
short talk...