At time when ideas are created

and spread differently,

we change things by

Leading

� It all started with a little blind dog rescued from an animal shelter; Simba…

� After her passing, in her honor, we decided to set up an Animal Rescue Program.

� We named it simply, Let’s Adopt!

� What follows is a real story.

Our Story

Let’s Adopt! was founded on the 8 of January 2008 by 2 people. In little over two years Let’s Adopt! has become the worlds largest animal rescue network. Thanks to the innovative use of Social Media platforms like Facebook, FriendFeed and Twitter, Let’s Adopt! has built a level of consensus and credibility previously unseen amongst any organization of its kind.

We change things by Innovating

� The public face of Let’s Adopt isViktor Larkhill,

an imaginary superhero who wears

a mask.

� Behind the mask there is more

than a single volunteer.

� Unity is formed within the group

through the mystique of one

personality who is ready to

take on every challenge.

TheMyth

TheMyth

Creating The Buzz

Belonging

Belonging

Partipation and co-operation

Partipation and co-operation

Other Networks

International Expansion

International Expansion

The Future

The Future

The Future