introduction to lean ux methods - general assembly

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Introduction to Lean UX Methods with General Assembly

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Introduction to Lean UX Methodswith General Assembly

“Hello there!”

- DORALIN KELLY

UI/UX designer and Star Wars fangirl

“What about you?”

Hello, my name is..

So this is what’s happening..

MethodsHow do I do it?

Lean + UXWhat is it?

User Personas

Use Cases

User Experience Mapping

Wireframes

User Testing

Lean Methodology is..

Lean Methodology is..

fat-free.

Lean Methodology is..

validated learning.

fat-free.

fat-free.

Lean Methodology is..

quickly iterated.

validated learning.

The Lean Startup by Eric Ries

Love collecting ‘Startup t-shirts?’

Get this one.

http://pollenizer.com/shop/build-measure-learn-repeat-t-shirt-medium-asphalt/

"User experience"

encompasses all aspects of the end-user's

interaction with the company, its services,

and its products.

"User experience"

Design for Hackers by David Kadavy

Design for Hackers by David Kadavy

User Experience Design encompasses all.

― David Kadavy, Design for Hackers: Reverse Engineering Beauty

The user experience design of a product essentially lies between the intentions of

the product and the characteristics of your user.

Product. Market.

Fit.

3 I M P O R T A N T W O R D S

LEAN UX Where do I even start???

Lean UX PracticesH E R E ’ S H O W !

DEFINE

DESIGN

TEST & REFINE

Define your business goals and strategies

Define KPIs and set measurable goals

Lean UX PracticesH E R E ’ S H O W !

DEFINE

DESIGN

TEST & REFINE

Put your end design first i.e Nimble Design

Design to solve user problems not ‘fancy new features’

Collaborate & co-design

Lean UX PracticesH E R E ’ S H O W !

DEFINE

DESIGN

TEST & REFINE

Test and validate your assumptions

Gather user feedback

Iterate & implement

Team WorkH A N D S O N !

1.

Split up into teams of 5-6.

2.

Discuss and decide on a product. It can be something you are currently working on or something you came up

with on the spot.

User PersonasH A N D S O N !

1.

In your teams, get some markers and one of those massive sheets of paper.

2.

Draw out your User Personas.

User PersonasP R O - T I P

Imagine what your user’s Tinder profile would look like..

Likes/Dislikes

Daily schedule

Hobbies

Goals Frustrations

Relationships

Use CasesH A N D S O N !

1.

Write out a simple Use Case for your User Persona.

2.

Discuss and evaluate.

Consider..

How would your user complete a task on your app/website?

What is your user’s goal?

How many steps will it take them to accomplish this goal?

How will your app/website respond to an action?

Use CasesP R O - T I P

USE CASE #1 JOEY

Personal pizza order at home

When:

Where:

How:

Dinner time

At home

pizza.com

• He is a picky eater so he customises his order with specific ingredients

• Joey is hungry, he goes online to order a pizza.

• He prefers to pay with credit card

• His address is pre-populated from his previous order as well

• The website allows him to fully customise the pizza toppings

• The website has his payment details saved from his previous order

*Success Scenario - use case in which nothing goes wrong.

• Joey receives his order in 30 minutes

Consider..

How can you cater for scenarios in which a user gets stuck? i.e Form errors can be super annoying

Can you cut down on steps to accomplish the user’s goal? i.e Joey’s forms were pre-populated from his previous orders

Think about leveraging from the highs/lows in your Use Cases i.e Joey’s order arrives 15 minutes late, he gets a $10 coupon as an apology

from pizza.com

Use CasesE V A L U A T E

User Experience MappingA L S O . .

Guide to Experience Mapping by Adaptive Path

Wireframes

1.

Sketch out a rough wireframe of your product. Focus on your MVP and the user’s goal.

Map out the best flow for your user.

2.

Create a prototype on Pop App

https://popapp.in/

H A N D S O N !

User Testing

1.

Using your prototype, take turns within your groups to play the role as the User, Moderator and Observer.

Do This:

The User should be swapped around from another group.

The Moderator should give the User a task to accomplish.

The User should talk through their thought process.

The Observer should take down notes.

2.

Return to your groups and review your observations.

H A N D S O N !

Give your users simple but specific tasks to complete.

Observe their behaviour. Do they pause to think?

Always use open-ended, non-leading questions.

Make it casual.

Have participants talk aloud as they perform tasks.

User TestingP R O - T I P

Don’t ask leading questions. People are socially wired to

give ‘polite’ answers.

If you have specific user sets, test within that range.

Did your User manage to accomplish the task? Was it easy or challenging? How long did it take them?

Did your User get confused/stuck at any point? i.e The Moderator should ask “What are you thinking now?”

when the User appears to pause to think.

What were the barriers in the way of the User’s goal? i.e Navigation wasn’t clear enough, making it difficult to find what

they were looking for.

How can you fix the issues that surfaced? i.e Can you simplify the tasks for the User?

What did you observe?E V A L U A T E

Measuring KPIs

P R O - T I P

Acquisitions

Users come to the website from various channels.

Activation

Users enjoy their first visit (a “happy” user experience).

Retention

Users come back, visiting multiple times.

Referral

Users like the product enough to refer others.

Revenue

Users conduct some monetisation behaviour.

Pirate Metrics by Dave McClure

The best kind!

Don’t base anything on your assumptions.

Don’t base anything on your assumptions.

Evaluate based on data from your users.

Questions?I T ’ S A W R A P !

[email protected]

@doralinkelly

doralinkelly.ninja