introduction to international business
DESCRIPTION
This is a survey course covering international business. Topics include globalization; cross-cultural business; politics, law and business ethics; economics and emerging markets; international trade; business-government trade relations; foreign direct investment (FDI); regional economic integration; international financial markets; international monetary system; international strategy and organization; analyzing international opportunities; selecting and managing entry modes; developing and marketing products; managing international operations; and hiring and managing employees.TRANSCRIPT
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BUS 335: Theories and Practices of Global BusinessInstructor NanceSpring 2013
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Welcome!
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What are the world’
s most valuable brands? 2011
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$96 billion
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$76 billion
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$71 billion
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$66 billion
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$63 billion
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$62 billion
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$61 billion
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$61 billion
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$60 billion
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$59 billion
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APPLEglobal example: #1
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Photo courtesy of the Economist
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global example: #2
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THE SIMPSONSglobal example #3
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TODAY’S BUSINESS LEADERS
Expectations
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Study Abroad Funding
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SYLLABUS REVIEWBUS 335
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THE PROFESSORAbout ME
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Instructor Nance
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Outside of Work
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THE STUDENTSAbout YOU
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Group Ice Breaker