Introduction to Influencer: The Power to Change Anything

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Bill Hulterstrom

President & CEO

United Way of Utah County, Utah

Patrick Jinks

President & CEO

United Way of Lancaster County, Pennsylvania

Follow us on Twitter!@PatrickNJinks @BillHulterstrom

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All Washed Up Video

Follow me on Twitter:Introduction to Influencer: The Power to Change Anything

“I haven’t got the slightest idea how to change people, but I keep a long list of prospective candidates just in

case I should ever figure it out.”

-David Sedaris

@PatrickNJinks

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Persuasion or Influence?

Quiz: Which Is the Influence Challenge?

A. You and your spouse are shopping for a new car. The salesperson is trying to get you to pay sticker price.

B. Your teenage son is beginning to run with a rough crowd. Recently he got a tattoo that a neighbor told you is used by a local gang. You’re worried.

@PatrickNJinks

Follow me on Twitter:Introduction to Influencer: The Power to Change Anything

Persuasion• Short term• Often involves

getting someone to say yes or no

• Involves getting verbal agreement or support

Influence• Long term, deeply

entrenched• Getting support is often

just the starting point• Involves many people

and many interlocked behaviors

• Requires changing minds, hearts and actions

@PatrickNJinks

Follow me on Twitter:Introduction to Influencer: The Power to Change Anything @BillHulterstrom

Follow me on Twitter:Introduction to Influencer: The Power to Change Anything @BillHulterstrom