Name _________________________________ Hour ________

Introduction to Graphic Design

What is graphic design?

“Graphic design is the process and art of combining ____________________and ____________________and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication.” About.com (retrieved Nov 2007)

What is a graphic designer?

Graphic designers—or___________________________—plan, analyze, and create visual solutions to communications problems.

They decide the most effective way of getting a ____________________across in print, electronic, and film media.

Graphic designers develop: CHOOSE 4 FROM THE LIST!_____________________________________________

_____________________________________________

_____________________________________________

_____________________________________________

What are the five basic principles of graphic design?

The five basic principles of graphic design are:

1. _____________________________

2. _____________________________

3. _____________________________

4. _____________________________

5. _____________________________

Principle 1: Audience

The audience is defined as the group or segment of the ____________________you are designing for.

Many factors need to be taken into consideration when developing a design such as age, background, skills & abilities, and ___________________ differences.

General Audience Rules:

1. Age makes a difference: younger and older readers require larger ____________________.

2. Make sure there is a good visual separation between the words and background; avoid dark or very bright colors, avoid complicated backgrounds such as patterns.

3. Reading skills influence design, keep page layouts ____________________.

4. Remember, you are not designing for ____________________, you are designing for your audience!

Principle 2: Layout

The layout is defined as the planned organization of ____________________, colors, and ____________________s on a page or screen.

Many factors need to be taken into consideration when developing a layout including font size, color palettes, column width(s), image types and image sizes.

General Layout Rules:

1. Be _______________________; help the reader recognize, identify, and comprehend different types of information.

2. “I like it..” is not a reason to include it in your design. Logic, clarity, and ____________________ should drive the design.

3. Keep it simple; only include layout elements and copy that support the ____________________.

Principle 3: Typography

Typography is the design and use of ____________________ as a means of visual communication from calligraphy to the ever-developing use of digital type.

General Typography Rules:

1. Avoid using more than two different ____________________ families (fonts) in one project.

2. Add contrast by using one _____________________ (font) with two different styles; e.g., use a light or regular ____________________ with a bold or extra-bold weighted font.

3. NEVER use all caps for writing _________________!

WORDS TO KNOW:

_____________ – the particular size, weight and style of a typeface.

Principle 4: Image

Image is the ____________________ or ____________________ that support and enhance the design and help the reader understand the content.

General Image Rules:

1. Use ____________ and images to __________________ the layout so that the reader has opportunities to absorb information

2. Be careful that the images used can be _________________ without losing _________________! (Don’t use blurry pictures!)

3. Be sure your pictures have ____________ and support the ____________ you are trying to convey!

WORDS TO KNOW:

__________________ – total amount of light in an image. __________________ – artwork made from an assemblage of different forms.__________________ – Combining visual elements from separate sources into a single image.__________________ – removing the unwanted parts of an image

Principle 5: Color

Color is the set of colors or color ____________________ chosen to enhance, compliment, and impact the final outcome of the design.

Color plays a vital role in how your audience perceives, reacts to, and ultimately understands your ____________________.

General Color Rules:

1. Colors can suggest _______________________. Red, oranges, browns and yellows suggest __________________; blues, greens and purples suggest ________________.

2. Warm colors appear ____________________ than cool colors.

3. Most colors carry __________________________ and psychological implications!

WORDS TO KNOW:_____________ – actual word for “color”.__________________ – the intensity or boldness of a color._______________ – the degree of change from one color into another – creates a 3D effect.

Resolution requirements for print output:

Resolution is defined as the degree of ___________________ of a computer-generated image as measured by the number of dots per linear inch in a hard-copy printout or the number of pixels across and down on a display screen.

Anything being designed for print output needs to have a minimum resolution of _________ DPI or PPI. The higher the resolution, the sharper the printed image will be.

Introduction to Graphic Design Vocabulary

Match each word with its correct description.

1. _____ Layout

2. _____ Audience

3. _____ Composite Image

4. _____ Graphic Design

5. _____ Brightness

6. _____ Color

7. _____ Image

8. _____ Graphic Designers

9. _____ Typography

10. _____ Cropping

11. _____ Resolution

12. _____ Gradient

13. _____ Font

14. _____ Saturation

15. _____ Collage

A. Group or segment of the population you are designing for.

B. To remove unwanted parts of an image.

C. Design and use of typefaces as a means of visual communication.

D. Degree of sharpness of a computer-generated image.

E. The total amount of light in an image.

F. Artwork made from an assemblage of different forms.

G. Process and art of combining text and graphics and communicating a message.

H. Particular size, weight and style of a typeface.

I. A degree of change from one color into another.

J. Illustrations or photographs.

K. Graphic artists.

L. Combining visual elements from separate sources into a single image.

M. Planned organization of text, colors, and images on a page or screen.

N. The intensity or boldness of a color.

O. Hue.

Six Tips for Graphic Design Sizzle:

1. __________________________________________________________

2. __________________________________________________________

3. __________________________________________________________

4. __________________________________________________________

5. __________________________________________________________

6. __________________________________________________________