introduction to designing online community nov09

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  • Designing for online communities:thinking about social and technical design

    Nancy White/Full Circle AssociatesMatt Moore/Innotecture

  • Human spectrogram

  • Tech + Social:

    Technology has fundamentally changed how we can be together

  • http://technologyforcommunities.com/

  • what is online community anyway?Our baseline definition(s)

  • Labels!!!Learning CommunitiesKnowledge NetworksCommunities of PracticeOnline CommunitiesKnowledge Networks

  • Communities of PracticeA group of people...Who share challenges, passions or interestInteract regularlyWho learn with and from each otherImprove their ability to do what they care about ---- Etienne Wenger

  • individual group community network

  • Many: NetworksWe: CommunitiesMe: the IndividualPersonal identity, interest & trajectoryBounded membership; group identity, shared interestBoundaryless; fuzzy, intersecting interests

  • http://www.flickr.com/photos/dnorman/436670816/

  • Many: NetworksWe: CommunitiesMe: the IndividualIndividual learning, personal learning environments Classes, informal learning cohorts, conferences, clubsFacebook, Twitter, YouTube, Wikipedia, etc

  • Many: NetworksWe: CommunitiesMe: the IndividualPersonal identity, interest & trajectoryBounded membership; group identity, shared interestBoundaryless; fuzzy, intersecting interests

  • social design purpose, people and processes

  • technical design tools and infrastructure

  • social design: purposegain > painwhos purpose?orientations

  • purpose exerciseWhat is the purpose of your community/group?Community Checklist

  • our purpose strengths(well fill this in as the pairs report out)

  • our purpose challenges(well fill this in as the pairs report out)

  • revise?After hearing other peoples ideas, do you want to alter yours at all?Share any changes at your table - briefly

  • social design: peopleattitudelearning stylemotivationExperience - technologylearning

  • network mapssticky notesbig paperpenssee Eva Schiffers NetMap process http://netmap.wordpress.com

  • social design: processonline facilitationcommunity managementrolesnorms, rules, agreementsrole modelingBut we'll come back to this...

  • technical design tools and infrastructure

  • technical stewardshipaccesstool selectionImplementation/ configurationpractices

  • addressing inherent community tensions ToolsGroupasynchronousdiscussion boardsteleconferencechatinstant messagingmember directorywikiblogtelephony/ VoIPindividual profile pagee-maile-mail listsscratch padRSSnew indicatorssubscriptionpodcastcontentrepositorypresence indicatorbuddy listsecurityQ&A systemsRSS aggregatornewslettercalendarvideoconferenceapplication sharingwhiteboardsite indexparticipation statisticssearchsubgroupspersonalizationcommunity public pageversion controldocument managementUseNetcontent ratingschedulingpollingcommentingnetworking toolstaggingbookmarkingshared filteringgeomappingwww.TechnologyForCommunities.comEtienne Wenger Nancy White John Smith

  • which tools?minimum, elegant configurationwhere you do/dont have choicestraddling tools the reality today

  • process designdriven by purposeshaped by technologyeffected by peoplescaffolds/pathstechnical experimentationfacilitation

  • roles exerciseDesign a job description for a community leader/facilitator/manager (decide) for either an internal or external communityFor each line of the description, begin to think about a story or scenario that embodies that job requirement.

  • sharing it outHave a dramatic title for each storyMake it realListen for key ideas as others tell their story

  • 15% solutionNoticing and using the influence, discretion and power individuals have right now. Keith McCandless

  • dont worry there will be bumps in the roadTALK about them

  • andOther issues: monitoring and evaluation, more on technologyWhere to learn more? With whom?Where to practice?

  • ResourcesOnline Community Checklisthttp://onlinefacilitation.wikispaces.com/Online+Community+Planning+Checklisthttp://onlinefacilitation.wikispaces.com/OZ+Online+Community+Workshops Nancys Bloghttp://www.fullcirc.com

    Matts Bloghttp://innotecture.wordpress.com/

    Nancys Wikihttp://onlinefacilitation.wikispaces.com/

    Nancyw at fullcirc dot comMatts at innotecture at gmail dot com

  • meetings relationships community cultivation access to expertise projects context individual participation content publishing open-ended conversationCommunity activities oriented to Base material from: Digital Habitats: Stewarding technology for communities 2009 Wenger, White, and Smith

  • activities oriented to meetings context community cultivation access to expertise projects open-ended conversation content publishing individual participation relationships 2007 Wenger, White, and Smith

    Purpose:

  • Community activities oriented to meetings context community cultivation access to expertise projects open-ended conversation content publishing individual participation relationships 2007 Wenger, White, and SmithNo image skillsExisting relationshipsBasis for evaluation - motivatedDiverse skills/ motivationNew to web meetings

  • meetings access to expertise context community cultivation projects open-ended conversation content publishing individual participation relationships 2006 Wenger, White, and SmithCommunity activities oriented to course

  • support community

  • Togetherness SeparatenessInteracting PublishingIndividual Group

  • http://www.flickr.com/photos/dsevilla/189528500/in/set-1368427/

    Emerging roles and practices

    As we dug into the PRACTICES of technology stewardship, we realized they were part of a system, a habitat in which a group, community or network interacted. That there were intersections between the defined set of tools in a group and those used by individuals. There were overlaps and disconnects. We have sought to find new labels for these ways of being together. What has been significant for me is that they express a continuum of being together. You can be clear when we talk about the individual, me. We can be clear when we have bounded communities with clear establishment of in/out membership. We can also have communities with fuzzy boundaries, which may even be networks. You can be clear when we talk about the individual, me. We can be clear when we have bounded communities with clear establishment of in/out membership. We can also have communities with fuzzy boundaries, which may even be networks. You can be clear when we talk about the individual, me. We can be clear when we have bounded communities with clear establishment of in/out membership. We can also have communities with fuzzy boundaries, which may even be networks. So in the past, Ive done this exercise in pairs, in World Caf and in the 1-2-4 build up. Id not do 1-2-4 here and Caf takes longer, so I suggest pairs or maybe rotating pairs then a debrief. We didnt get to the network mapping The time/space dimension is represented on the horizontal axis, with primarily asynchronous tools toward the left and primarily synchronous tools toward the right. The donut of the middle band represents the tension between participation and reification by classifying tools along a continuum between interacting in the upper half and publishing in the lower half. The tension between the group and the individual is represented by the center circle and the outer band respectively. The center circle focuses on the collective, with group and site management tools. The outer band focuses on the individual, with tools for managing participation from the perspective of individual members.

    Get used to itControl is an ILLUSION

    In our research of CoPs we noticed 9 general patterns of activities that characterized a communitys orientation. Most had a mix, but some were more prominent in every case. Image: Wenger, White and Smith, 2007In our research of CoPs we noticed 9 general patterns of activities that characterized a communitys orientation. Most had a mix, but some were more prominent in every case. Ill walk us through each profile and give some examples.

    Image: Wenger, White and Smith, 2007We can use the activity circle as the basis for a spider graph and evaluate the groups we are working with. Ill give a few examples. We can use this spidergraph to inform both our process and our technology designs in a learning setting.Things look different in different types of communities. This is a support community.Sliders as we think about how we pick, design and deploy technology, what sort of intentionality do we want with respect to these tensions? More importantly, how do we use them as ways to track our communitys health, make adjustments in both technology and practice.Not clearly demarcated, but there are new roles and practices we are all taking on.

    http://www.flickr.com/photos/dsevilla/189528500/in/set-1368427/Uploaded on July 14, 2006 by dsevilla