introduction to design thinking: reframing problems … · omihito matsushita dept. of global...
TRANSCRIPT
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Omihito Matsushita
Dept. of Global Information Technology
Kanazawa Technical College
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Introduction to Design Thinking:
Reframing Problems into Opportunities
CDIO Asian Regional Meeting 2014 Kanazawa Institute of Technology, March 25, 2014
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Today…
- Introduction
- Workshop: Pair activity
- Sharing Design Thinking projects at KTC/KIT
2 Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
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Grammar
Reading
English
Qualification Test
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English as a school subject
Social
English as a Communication Tool
Academic
Conversation classes Study-abroad Programs International Programs
Omihito
Matsushita
Current English
Foreign Affairs
2003~ English as a Foreign Language 2013~ Design Methods
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
International Social Program
Designing Learning Experience using Design Thinking
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Make Pairs
4 Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
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Warming-up
Sketching yourself (1min)
Draw something that represents yourself:
hobby, favorite something, things you use everyday…
5 Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
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Introduce yourself (1min)
Introduce yourself to your partner using the sketch.
6 Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
Warming-up
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Design
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To solve problems
Design Thinking
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
Thinking out-of-the-box
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http://www.dustinkirk.com/2007/01/06/tim-brown-innovation-through-design-thinking/
Tim Brown, president and CEO, IDEO
Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
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Workshop Theme
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
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Re-designing the Travel Experience in Kanazawa
写真提供:金沢市
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
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Interview(4min×2, 3min×2)
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“Understanding what your partner is trying to achieve
through traveling”
Ask for unique experiences, emotions
Aspirations, expectations, challenges
Let your partner tell her/his personal stories about traveling
In Kanazawa.
Ask if your partner has some artifacts to share.
Please take notes!
“Why”
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
Re-designing the Travel Experience
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Interview( 4min×2, 3min×2 )
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5E User Experience Map
“Why is it pain?”
Entice Enter Engagement Exit Extent
Activities
Pain points/Leverage points
Insights
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
Re-designing the Travel Experience
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Reframe the problem(6 min)
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What are 3 unique aspects of your partner’s travel?
“I didn’t know which bus to take, but I hesitated to ask someone for help.”
What are the new findings about your partner’s feelings and motivations. “She is afraid of asking questions in Japanese because she thinks using wrong Japanese troubles people .”
Need Statement “She needs a way to be assured that she is using the right Japanese for help because she doesn’t want to trouble people around by using the wrong Japanese.”
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
Re-designing the Travel Experience
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Generate alternatives(5 min)
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Make solutions that are useful and meaningful to your
partner based on what you learned.
Sketch radical ideas!
Be visual, and go for quantity!
Do not judge your ideas.
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
Re-designing the Travel Experience
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Sharing and feedback(3 min×2)
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Share your solutions and capture the feedback.
Don’t defend your ideas.
This is not testing your ideas.
Another opportunity to learn more about your partner’s
feelings.
Add on more ideas from the feedback.
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
Re-designing the Travel Experience
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Prototype(15 min)
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Build to think
Make something your partner can interact with
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
Re-designing the Travel Experience
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Share your solution
and get feedback!
Testing and Feedback(3 min×2)
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
Re-designing the Travel Experience
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Design Innovation
http://dschool.stanford.edu/our-point-of-view/
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
The d.school, Stanford Univ.
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Design Process at KTC
Real see, do, say…
Abstract thinking, feeling
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Wearing someone else’s shoes
Empathy Building to think
Prototype and Test ・Observation ・Interview ・Photostudy etc
・Rapid prototyping ・Role-play ・storyboard etc…
Collaborating for creative potentials
Co-creation ・Brainstorming ・Workshop Etc…
Defining unmet needs
Analysis ・KJ Method ・Scenario etc…
Real
Abstract
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
Design Process at KTC
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Wearing someone else’s shoes
Empathy Building to think
Prototype and Test ・Observation ・Interview ・Photostudy etc
・Rapid prototyping ・Role-play ・storyboard etc…
Collaborating for creative potentials
Co-creation ・Brainstorming ・Workshop Etc…
Defining unmet needs
Analysis ・KJ Method ・Scenario etc…
Real
Abstract
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
Design Process at KTC
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Improving product and system
functions and qualities
Providing new interactions
and lifestyle experiences
Creating New Value and Experience
HOW to make WHAT/WHY to make
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
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Know
HOW to make Discover
WHAT/WHY to make
Technology
Business Model
etc…
Lifestyle、work、
learning、motivation
Etc…
Hands-on Projects
through Understanding People
Engineering Design Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
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Singapore Polytechnic Framework
CDIO and Design Thinking
http://www.sp.edu.sg/wps/portal/vp-spws/!ut/p/a0/04_Sj9CPykssy0xPLMnMz0vMAfGjzOJDPUxdjdxMTQwswizdDDz9HQP8XdzCHE1cjPQLsh0VAZyxxMs!/?WCM_GLOBAL_CONTEXT=
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
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Understanding the values that people appreciate in a local Hot Spring community in Ishikawa
Learning Express organized by Singapore Polytechnic in Indonesia
Design Projects at KTC, 2013
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
Extra Curricular Program by KIT&KTC Mutli-disciplinary Social Innovation Project
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Engineering Management at KTC
Good at coming up with creative ideas
Good at group works
Having broader mindset and thinking skills
Want to acquire skills for creative thinking
33 students
Year 4 Dept.of Global IT
2 hrs /week for 15 weeks
October 2013 – February 2014
94%
24%
30%
21%
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
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Learn by doing
How might we help students develop
Creative Confidence?
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How might we help students develop Creative Confidence?
Observation/Interview (POEMS/Empathy Map) Data Clustering for insight (KJ Method) User Mapping (2 by 2 Matrix) Needs statement User Personas
Theme: How can we develop community value for a student- town around KIT/KTC?
HMW Statement Brainstorming/Idea Sketch Stakeholder Value Map Use Case Scenario Concept Poster Feedback
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
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How might we help students develop Creative Confidence?
Observation/Interview (POEMS/Empathy Map) Data Clustering for insight (KJ Method) User Mapping (2 by 2 Matrix) Needs statement User Personas
Theme: How can we develop community value for a student- town around KIT/KTC?
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
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How might we help students develop Creative Confidence?
Theme: How can we develop community value for a student- town around KIT/KTC?
HMW Statement Brainstorming/Idea Sketch Stakeholder Value Map Use Case Scenario Concept Poster Feedback
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
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Developing Creative Confidence in KTC
Good at coming up with creative ideas
Good at group work
Having broader mindset and thinking skills
Want to acquire skills for creative thinking 94%
24%
30%
21%
Could generate creative ideas & values through human-centered approach
Group work was useful for creating appealing values and for expanding ways of thinking for potential ideas
Design methods are effective tools for solving problems and finding opportunities
87%
88%
91%
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
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Gained more skills and different ways of thinking for problem-solving compared to before the class
82%
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
Developing Creative Confidence in KTC
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Developing Creative Confidence in KTC
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Developing Creative Confidence in KTC
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Design
Thinking
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita
Omihito Matsushita Dept. of Global Information Technology
Kanazawa Technical College
Collaborate, Delight, Inspire, and Open your mind!