introduction to competition economics - lecture 1
TRANSCRIPT
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HoustonKemp.comHoustonKemp.com
Introduction to Competition
Economics
University of Sydney Law School
Competition Law 2015
Dr Luke Wainscoat
Senior Economist, HoustonKemp
© 2015
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Economics provides insights into competition law
• Competition and Consumer Act is based largely on
what economics tells us harms consumers
• Economics will help you understand cases and
judgments (to an extent…)
• You will not be examined directly on your
understanding of economics
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Economics is a language and set of analytical tools
• No single answer to each economic problem
› “economics is the only field in which two people can get a
Nobel Prize for saying exactly the opposite thing” Anon
› “Give me a one handed economist” Harry S Truman
• Different economic approaches
› Classical economics/price theory (Smith, 1766)
› Structure/conduct/performance (Chamberlain & Robinson,
1930’s)
› Game theory (von Neumann & Nash, 1930’s and 1940’s)
› Behavioural economics (1980’s but mostly 2000’s)
• You will learn method for analysing problems and
language
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Outline
• Lecture 1:
› Demand and supply model
› Perfect competition vs. monopoly
› Economic welfare and market power
• Lecture 2:
› Game theory
› Price and quantity setting competition
› Other applied topics such as collusion and predatory pricing
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Demand and SupplyThe key to understanding firm conduct
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Demand - How much is one customer willing to
purchase?
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Price
Quantity
Demand
10 12
5
6 X
Y
7
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Price elasticity of demand• Percentage increase in demand from one per cent
increase in price (ie, a negative number)
7
Price
Quantity
Demand
98 100
100
X
Y
101
Elasticity=-2
Elasticity=-0.5
(less elastic)
99.5
• Elasticities of demand and supply are usually higher in the
long run than in the short run
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Price elasticity of demand - examples
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Luxury watches
Mars bar
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Cross-price elasticity of demand
• The percentage increase in quantity demanded
from a one per cent increase in some other price
• Negative for complements
• Positive for substitutes
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Supply - How much is one firm willing to supply?
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Price
Quantity
Supply
10
5
12
6
15
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Equilibrium is where demand is equal to supply
11
Price
Quantity
Supply
10
5
12
Demand
Excess supply
Excess demand
7
6
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Increase in supply leads to lower prices and
greater sales
12
Price
Quantity
Supply
10
5
12
Demand
X
Y
11
4
Excess supply
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Increase in demand leads to higher prices and
greater sales
13
Price
Quantity
Supply
10
5
12
Demand
X
Y
11
4
Excess demand
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Market demand is the sum of individual demands
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Price
Quantity5 11
Market
demand
6
4
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What affects market demand?
• Price of product (move along demand curve)
• Price of substitutes (shift demand curve)
• Price of complements (shift)
• Income (shift)
• Tastes/technology (shift)
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Increase in price of substitute will lead to rise in
market demand
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Price
Quantity
Market
demand for
Weetbix
Price of
cornflakes
goes up
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Market supply is the sum of individual supplies
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Price
Quantity
6
Market
supply for
cereal
Supply of
Cornflakes
Supply of
Weetbix
2 3 5
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Most significant change price change in 2014
• Short run demand (and supply) for crude oil are inelastic
1818
Price
Quantity
Supply
Jan-2014 =
$110/barrel
Demand
Dec-2014 =
$50/barrel
~2% ↑ in 2014
~55% ↓ in 2014
Source: http://www.vox.com/2014/12/16/7401705/oil-prices-falling
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Opportunity and sunk costs
• Opportunity cost
› Cost of doing something relative to next best alternative
• Sunk cost
› Already incurred and can never be recovered
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Total cost curve
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$
Quantity
Cost of
supplying
Weetbix
Fixed cost
Economies of
scale
Diseconomies of
scale
Variable
costs
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Average and marginal cost
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$
Quantity
Marginal cost
Average cost
Efficient scale of
production
Marginal cost less
than average
cost
Marginal cost more than average
cost
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Example - supply curve for global iron ore
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Source: RBA Statement of Monetary Policy August 2014, Box B,
http://www.rba.gov.au/publications/smp/boxes/2014/aug/b.pdf
Average variable cost
of production for each
mine:
• Wages
• Processing costs
• Cost of transport
Not including:
• Return on capital
• Debt-servicing costs
• Fixed costs
associated with
running a mine
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Example – shifts in supply curve for iron ore
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Source: RBA Statement of Monetary Policy August 2014, Box B,
http://www.rba.gov.au/publications/smp/boxes/2014/aug/b.pdf
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Break
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Competition and
MonopolyAn introduction to market power
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Economic models
• You have learnt:
› Basic concepts – demand, supply, elasticity, average and
marginal cost – that are building blocks for economic models
› One “model” – the basic demand/supply framework
• Now we learn:
› Some models of markets with different characteristics and
outcomes
› Start with the basic perfect competition and monopoly
models
• Economics offers many models; the trick is knowing
and applying the most relevant one
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Efficiency and welfare
• Economic welfare: consumer surplus + producer surplus
• Consumer surplus: difference between valuation (i.e. willingness to pay) and actual price paid for all consumers
• Producer surplus: difference between price received and cost (willingness to supply) for all units sold› Not necessarily equal to profit to shareholders
› Producer surplus might also accrue to owners of scarce inputs: e.g. the owners of the lowest-cost oilfields / agricultural land, or skilled employees/managers in short supply
• Economic welfare = ‘gains from trade’
• An efficient allocation means welfare is maximised
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Perfect competition
• Defined by:
› Many firms – individual firms are ‘price takers’
› Many consumers – individual consumers are price takers
› Homogeneous goods
› No barriers to entry
• Outcomes:
› Zero economic profit (revenue=opportunity cost)
› Firms operate at efficient scale
› Price=marginal cost
• Markets that approach PC in practice: prices similar
for similar products, prices of firms move together,
prices move in line with costs
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Perfect competition illustrated
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Price
Quantity
Supply
Demand
PC
price
PC
output
Each firmThe market
Quantity
Average
cost
Marginal
cost
Efficient
scale
Demand
Supply
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Monopoly
• Defined by:
› A single firm which is a ‘price maker’
› The less it sells the higher the price; equivalently it can raise its
price without losing all its sales
› Barriers to entry prevent new suppliers entering
• Outcomes:
› Price higher than both marginal and average cost
› Higher prices and lower output than in competitive markets
› ‘Supernormal’ profits
› Some consumers with willingness-to-pay above marginal cost
nonetheless are priced out.
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Monopoly in practice
• Statutory monopoly
› Privatised government businesses: e.g. electricity distribution
› Monopoly licensing: eg Star casino, Tabcorp wagering
› Proprietary knowledge protected by patent/copyright, eg
drug companies, musicians
• Natural monopoly
› Increasing economies of scale - efficient scale of production
is such that one firm can always produce cheaper than two,
eg telecommunications wires businesses
• Often both
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Natural monopoly
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$
Quantity
Average
cost
Efficient scale of
production
Demand
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Monopoly illustrated
3333
Price
Quantity
Marginal
cost
Monopoly
output
Monopoly
price
Demand=Average
revenue=Price
Marginal revenue
PC price
PC
output
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Efficiency and welfare
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Price
Quantity
Marginal cost /
Supply
Monopoly
output
Monopoly
price
Demand
PC price
PC
output
Producer surplus
DWL
Consumer
surplus
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Efficiency and welfare
• Allocative efficiency
• Productive efficiency
• Dynamic efficiency
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Preview of Lecture 2
• Game theory
› What do the monopoly and PC models leave out?
› A toolkit for analysing strategic interactions
› Examples of entry deterrence and collusion
• Models of price (Bertrand) and quantity (Cournot)
competition
• Other applied situations
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