WritingIntroduction to Business & Marketing

Review the following concepts:◦ Communication◦ Personal communication◦ Professional communication◦ Listening◦ Verbal v. non-verbal communication

Review

Writing: “permanent record of communication”

What Is Writing?

1. Know your audience◦ i.e. writing a lesson for high school v. college

2. Know your purpose◦ i.e. introduction speaker or keynote speaker

3. Know your subject◦ i.e. science in general or Organic Chemistry

formula

Why is knowing these things important?

What To Know Before Writing:

Step 1: Plan

Step 2: Organize

Step 3: Write

Step 4: Edit

Step 5: Revise

Write With “POWER”

Have a clear understanding of the topic

Know exactly what you want to write about

Brainstorm and list all the ideas you know about your topic:◦ Make a list of ideas you need to get more

information on◦ Gather the information from different sources

Step 1: Plan

Create an outline◦ bullet points◦ statement of main topics

A great outline highlights:◦ what you’re going to talk about◦ how you’re going to talk about it◦ what else the reader can expect

Step 2: Organize

Create a draft ◦ use your outline notes from Planning (step 1)◦ begin to put your notes on paper in sentence form

Pay no attention to mistakes at this point

Ensure that your paper includes: ◦ all the ideas that you want ◦ ideas are clearly stated

Step 3: Write

Check all spelling, capitalization, punctuation, and grammar (F7 key)

Ensure that your ideas makes sense - check each sentence for accuracy

Step 4: Edit

Make all of your editing changes

Read your paper one final time before sending/submitting◦ Read your paper aloud as a way of checking for

errors

Submit your POWERfully written document

Step 5: Revise

Email

Letters (cover, resignation, thank you)

Memo

Business report

Company publication (brochure, online post)

Forms of Writing in the Business World

Most common form of written business communication

Business professionals use emails to: ◦ send documents◦ set up meetings◦ confirm appointments ◦ contact job candidates

What do the following mean in an email?◦ CAPS are used◦ Descriptive subject line◦ Misspellings

Email

Business letters produce a permanent record

EXAMPLES: ◦ Cover letter introduces that

another document is attached/accompanying (resume, sales report)

◦ Resignation letter announces the writer’s intent to leave a current position (typically given two-weeks prior)

Letters

Memos are commonly used for internal business

EXAMPLES:◦ Money transfers

◦ Company policy changes

What could happen to an employee if they fail to read a memo from their boss?

Memo

Companies use reports to inform employees about various aspects of the business

EXAMPLE: ◦ Sales report

What can an employee learn about the company from reading their sales report?

Business Report

A message, statement, or text produced by the company◦ audio, video, print, electronically

EXAMPLE: ◦ Brochures (literature that feature your products

and services)

Why are brochures used/successful?

Company Publication

Writing

POWER

Forms:◦ Email◦ Letters (cover, resignation, thank you)◦ Memo◦ Business report◦ Company publication (brochure, online post)

Review

Write a memo to me about your Thanksgiving break

Make sure to use the following outline:◦ Proper headings ◦ Three paragraphs:

Paragraph 1: about your Thanksgiving break (activities that you did, places you visited, items you bought, movies you saw, etc.)

Paragraph 2: Apply the Marketing Mix to at least one product you bought/used over the Thanksgiving break (Product, Place, Price, Promotion)

Paragraph 3: Apply the 6 Marketing Functions to your Thanksgiving break (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.

Class Activity

MEMO

TO: Mr. Starke, Marketing Teacher

FROM: Your name

DATE: Friday, December 4, 2015

SUBJECT: My Thanksgiving Break

PARAGRAPH 1: about your Thanksgiving break (activities that you did, places you visited, items you bought, movies you saw, etc)

PARAGRAPH 2: Apply the Marketing Mix to at least one product you bought/used over the Thanksgiving break (Product, Place, Price, Promotion)

PARAGRAPH 3: Apply the 6 Marketing Functions to your Thanksgiving break (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.