introduction to business and marketing. on a piece of paper write down what you think marketing is?...
TRANSCRIPT
![Page 1: Introduction to Business and Marketing. On a piece of paper write down what you think Marketing is? Let’s discuss what you think …](https://reader036.vdocuments.us/reader036/viewer/2022062519/5697bfe31a28abf838cb522d/html5/thumbnails/1.jpg)
Introduction to Business and Marketing
![Page 2: Introduction to Business and Marketing. On a piece of paper write down what you think Marketing is? Let’s discuss what you think …](https://reader036.vdocuments.us/reader036/viewer/2022062519/5697bfe31a28abf838cb522d/html5/thumbnails/2.jpg)
On a piece of paper write down what you think Marketing is?
Let’s discuss what you think …
![Page 3: Introduction to Business and Marketing. On a piece of paper write down what you think Marketing is? Let’s discuss what you think …](https://reader036.vdocuments.us/reader036/viewer/2022062519/5697bfe31a28abf838cb522d/html5/thumbnails/3.jpg)
Marketing is the process of developing, promoting, and distributing goods and services to meet customer
wants and needs.
![Page 4: Introduction to Business and Marketing. On a piece of paper write down what you think Marketing is? Let’s discuss what you think …](https://reader036.vdocuments.us/reader036/viewer/2022062519/5697bfe31a28abf838cb522d/html5/thumbnails/4.jpg)
![Page 5: Introduction to Business and Marketing. On a piece of paper write down what you think Marketing is? Let’s discuss what you think …](https://reader036.vdocuments.us/reader036/viewer/2022062519/5697bfe31a28abf838cb522d/html5/thumbnails/5.jpg)
NEEDS- something that is essential; that you must have
Example: Water
List 5 needs
![Page 6: Introduction to Business and Marketing. On a piece of paper write down what you think Marketing is? Let’s discuss what you think …](https://reader036.vdocuments.us/reader036/viewer/2022062519/5697bfe31a28abf838cb522d/html5/thumbnails/6.jpg)
WANTS- something that you desire
Example: Soda
List 5 wants
![Page 7: Introduction to Business and Marketing. On a piece of paper write down what you think Marketing is? Let’s discuss what you think …](https://reader036.vdocuments.us/reader036/viewer/2022062519/5697bfe31a28abf838cb522d/html5/thumbnails/7.jpg)
Goods and Services purchased by customers
![Page 8: Introduction to Business and Marketing. On a piece of paper write down what you think Marketing is? Let’s discuss what you think …](https://reader036.vdocuments.us/reader036/viewer/2022062519/5697bfe31a28abf838cb522d/html5/thumbnails/8.jpg)
Goods are tangible:You can touch them
List 5 goods
![Page 9: Introduction to Business and Marketing. On a piece of paper write down what you think Marketing is? Let’s discuss what you think …](https://reader036.vdocuments.us/reader036/viewer/2022062519/5697bfe31a28abf838cb522d/html5/thumbnails/9.jpg)
Services are intangible: You cannot touch them!
List 5 services
Accounting Services
Sports Agent
![Page 10: Introduction to Business and Marketing. On a piece of paper write down what you think Marketing is? Let’s discuss what you think …](https://reader036.vdocuments.us/reader036/viewer/2022062519/5697bfe31a28abf838cb522d/html5/thumbnails/10.jpg)
Exchange takes place every time something is sold in the marketplace.
Marketing helps connect businesses to their customers
We experience marketing principles everyday in our lives
![Page 11: Introduction to Business and Marketing. On a piece of paper write down what you think Marketing is? Let’s discuss what you think …](https://reader036.vdocuments.us/reader036/viewer/2022062519/5697bfe31a28abf838cb522d/html5/thumbnails/11.jpg)
How do you experience marketing in your life?
What kinds of marketing experiences do you encounter just through your daily routine?
On a piece of paper, write down your daily routine. Use a timeline!
Think about how each activity that you do, relates to marketing:
Needs VS Wants Goods VS Services
ExchangesTurn in Activity for Class Grade
![Page 12: Introduction to Business and Marketing. On a piece of paper write down what you think Marketing is? Let’s discuss what you think …](https://reader036.vdocuments.us/reader036/viewer/2022062519/5697bfe31a28abf838cb522d/html5/thumbnails/12.jpg)
Time Activity Want v. Need Good v. Service Exchange??
6:00 AM Wake-up to Alarm Clock
Used a Good (alarm clock) that I purchased to wake me up
6:15 AM-6:30 AM
Drink Coffee and watch the news
Coffee is a “want”- could exist without it, but it wouldn’t be pleasant
Used Keurig Single Service coffee maker
Purchased coffee at grocery store to have each morning
![Page 13: Introduction to Business and Marketing. On a piece of paper write down what you think Marketing is? Let’s discuss what you think …](https://reader036.vdocuments.us/reader036/viewer/2022062519/5697bfe31a28abf838cb522d/html5/thumbnails/13.jpg)
Time Activity Want v. Need Good v. Service Exchange??
6:00 AM Wake-up to Alarm Clock
Used a Good (alarm clock) that I purchased to wake me up
6:15 AM-6:30 AM
Drink Coffee and watch the news
Coffee is a “want”- could exist without it, but it wouldn’t be pleasant
Used Keurig Single Service coffee maker
Purchased coffee at grocery store to have each morning
6:00 am - wake up6:30 am – watch news/eat breakfast7:00 am – leave house for school7:45 am – arrive at school9:00 am – school starts12:15 pm – eat lunch4:00 pm – leave school5:30 pm – eat dinner6:00 pm – watch news9:00 pm – go to bed
![Page 14: Introduction to Business and Marketing. On a piece of paper write down what you think Marketing is? Let’s discuss what you think …](https://reader036.vdocuments.us/reader036/viewer/2022062519/5697bfe31a28abf838cb522d/html5/thumbnails/14.jpg)
Marketing Functions: All activities that allow companies to bring products to the market for exchange◦ Pricing◦ Selling◦ Distributing◦ Promoting◦ Product/service management ◦ Marketing information management