introduction to brainswarming
TRANSCRIPT
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Introduction toBrainswarming
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Martin AndrleBusiness Designer at FreelanceUX Designer at 2FRESH
I am eager to improve people's lives by doing things easier.
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What isDesign Process
Brainswarming
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Our mission
We teach companies to innovate and solve complex problems by listening to people.
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What isHuman-Centered Problem Solving
Brainswarming
Iterative processSet of toolsThe way you think
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Process of Human-Centered problem solving
Linear Process
vs
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What isBrainswarming
Brainswarming
Iterative processPost-its/brainwritingDefined field
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Goal
Resource A Resource B Resource C
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Goal
Resource A Resource B Resource C
Subgoal A Subgoal B Subgoal C
Solution A Solution B Solution C
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How it works
Brainswarming
Video tell more than 1000 words..
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1st challenge
30 Circles.
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What to do
Brainswarming
Everyone has paper with 30 circlesEveryone has 3 minutesEveryone has a something to draw with
Goal: Fill the most circles as possible. Quantity is important not quality.
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2nd challenge
Draw your Neighbour.
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What to do
Brainswarming
Everyone has a paperEveryone has something to draw withEveryone has someone to drawEveryone has 5 minutes
Goal: Draw a neighbour and sign the paper.
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3rd challenge
Brainswarming.
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What to do
Brainswarming
Everyone has post-itsEveryone has something to draw withEveryone is a part of groupEveryone has 5 minutes
Goal: Write. Think.
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What to do next
Brainswarming
Everyone sees, what we have createdEveryone is part of decision process -> vote Everyone knows what to do next :)
Goal: Write. Think.
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toolbox.2fresh.cz A minimalist guide toHuman-Centered Problem Solving
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Resources
Thinking Fast and Slow - D. Kahneman Gamestorming - D. Gray, S. Brown, J. Macanufo
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4th challenge
Feedback.
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What to do
Brainswarming
Please, tell me, what should I improve.- In person- Via email -> [email protected]
Goal: Next (if any) presentation will be awesome thanks to you.
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Thank you!