introduction to advocacy silvia petretti deputy ceo positively uk taking part project session 1
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INTRODUCTION TO ADVOCACY Silvia Petretti Deputy CEO Positively UK Taking Part Project Session 1. What is advocacy?. Advocacy is a set of organised a ctivities designed to influence the policies and actions of others to achieve change - PowerPoint PPT PresentationTRANSCRIPT
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INTRODUCTION TO ADVOCACY
Silvia PetrettiDeputy CEO
Positively UKTaking Part Project
Session 1
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What is advocacy?
• Advocacy is a set of organised activities designed to influence the policies and actions of others to achieve change
• Advocacy must always be about getting a change in actions not just in understanding.
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What is advocacy?
• Changing the decision making processes
• Empowering ourselves to have the confidence skills and opportunities to influence change
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“Advocacy is putting a problem on the agenda, providing a solution to that problem and buildingsupport for acting on both the problem and the solution”
(An Introduction to Advocacy: Training Guide, Ritu R Sharma, Academy for Education Development)
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Effective Advocacy
• Clearly articulates the problem• Offers positive and credible alternatives• Is directed at those with power to make
changes• Has clear goals and measurable objectives
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Effective Advocacy
• Is a long term process, not a one off event• Follows through to ensure policy changes lead
to improvements in practice• Is based on a belief that change is possible –
and inspires others to do the same
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Empowering Advocacy
• Opens political space and opportunities to influence for others
• Reflects the value it seeks to promote• Challenges imbalances of power or structure
which prevents people to access their rights
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Empowering Advocacy looks at power distribution
- Who gets what? distribution & control of resources- Who does what? division of labour- Who decides what? decision-making power- Who sets the agenda? The power to
determine whose issues/priorites come to the table for discussion
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Where is power exercised?• The public realm of power – workplace,
politics ,legal system• The private realm of power –relationship
within the family, including marriage and sexual relationships
• The intimate realm of power – self-confidence, self-esteem and self-image
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Effective advocacy is planned
• We can head in right direction• Break down goals in manageable pieces • Use the right tools• Use scarce resources wisely by making strategic
choices• Make sure activities reinforce rather than
undermine each other• Get timing right• Be prepared for opposition
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Planning questions
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Planning cycle
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Identifying the Problem
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EXAMPLE OF PROBLEM TREE
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