introduction - principle we truly live the ferrari values; embracing the iconic italian heritage -...
TRANSCRIPT
Introduction - Principle
We truly live the Ferrari values; embracing the iconic Italian heritage - style & design, confidence & pride, personality & flair
- the essence of dolce vita.
The Ferrari of Audio
Introduction - Principle
Performance, Excellence, PassionUnprecedented power & technology goes into every
product, mixing the highest quality components with exacting engineering to drive the greatest
performance imaginable.
Introduction - Principle
Performance, Excellence, PassionThe highest possible quality underpins
everything we do. We create products that reflect our customers aspirations, those who
strive for, and achieve, the best in life.
Introduction - Principle
Performance, Excellence, PassionEvery process is driven by desire. The power of Ferrari
exists in its desire to win, to excel, to perform against it’s own standards. We embody this confidence to drive a
passionate response from our markets.
Introduction - Principle
Global Luxury‘Ferrari’ & ‘Luxury’ tell a globally recognised story
and our products embody the essence of both. We are premium, quality & unique with a global reach
and a global message.
Core Message
• The Ferrari by Logic3 collection celebrates Ferrari’s excellence and flair, both on the road and in motorsport, by delivering superior audio performance and beautiful design
• Worked with highly respected audio designers to create a range of unique audio products that bring Ferrari’s iconic Italian heritage to life
• We have long-held the ambition to produce the very best audio products in the market and this collaboration has truly enabled us to fulfil this aim
Creation of two distinct product identity visual languages that can be applied across two ranges of audio devices – both at launch and on future and diverse products
Design concepts focused on leveraging the global reach of the brand
Identifying re-usable attributes that create positive cognitive associations to the Ferrari brand
Meet and surpass market expectations. Ferrari has little or no pedigree in this sector but consumers will expect them to be “best in class” products (especially Prancing Horse devices)
Cavallino audio devices are aspirational, exclusive, prestigious,
technologically advanced and beautifully crafted
Scuderia audio devices designed for the fans that acknowledge their
passion and enthusiasm and are inspirational and desirable
Introduction - Setting the scene
In and around the home
Concepts that are sympathetic with users home environments and their existing technology
but not everyone lives in a house like this...
Speaker Docks
Scuderia Speaker Docks
Scuderia FS1 - 120W Speaker
Speaker Dock with Dock Connector for iPad, iPhone & iPodBluetooth Connectivity120W RMS Class HD Amp2.1 Speaker with Twin Passive Bass Radiators App
Scuderia FS1 - 120W Speaker
Scuderia FS1 - 120W Speaker
Scuderia FS1 Air - 120W Speaker with Airplay
Speaker Dock with Dock Connector for iPad, iPhone & iPodAirplayBluetooth Connectivity120W RMS Class HD Amp2.1 Speaker with Twin Passive Bass Radiators App
Remote Control - Scuderia FS1
Cavallino Speaker Docks
Cavallino GT1 - 250W Speaker
Speaker Dock with Dock Connector for iPad, iPhone & iPodBluetooth Connectivity250W RMS Class HD AmpMulti Speaker Unit with 6.5” Subwoofer App
Cavallino GT1 - 250W Speaker
Cavallino GT1 - 250W Speaker
Cavallino GT1 Air- 250W Speaker
Speaker Dock with Dock Connector for iPad, iPhone & iPodAirplayBluetooth Connectivity250W RMS Class HD AmpMulti Speaker Unit with 6” Subwoofer App
Remote Control - Cavallino GT1
Scuderia Alarm Clock
Scuderia – Alarm Clock
Compact Alarm Clock with Dock Connector for iPhone & iPod
Scuderia Timecube: Red
Scuderia Timecube: White
Scuderia Timecube: Titanium
App
Headphones & Earphones
Scuderia Earphones & Headphones
In-Ear Earphones – Scuderia Ferrari
Scuderia Ferrari S100
In-Ear Earphones – Scuderia Ferrari
Scuderia Ferrari R100
Earphones – Scuderia Ferrari P200
Earphones – Scuderia Ferrari P200
Earphones – Scuderia Ferrari P200
Earphones – Scuderia Ferrari P200
Earphones – Scuderia Ferrari R200
Earphones – Scuderia Ferrari R200
Earphones – Scuderia Ferrari R200
Earphones – Scuderia Ferrari R300
Earphones – Scuderia Ferrari R300
Earphones – Scuderia Ferrari R300
Cavallino Earphones & Headphones
In-Ear Earphones – Ferrari Cavallino
Ferrari Cavallino G150
In-Ear Earphones – Ferrari Cavallino
Ferrari Cavallino G150
Earphones – Ferrari Cavallino T250
Earphones – Ferrari Cavallino T250
Earphones – Ferrari Cavallino T250
Earphones – Ferrari Cavallino T350
Earphones – Ferrari Cavallino T350
Earphones – Ferrari Cavallino T350
Earphones – Ferrari Cavallino T350
Awards
CES 2012
POS Displays
Concept 1
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POS Displays
Concept 2
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