Introduction of the companya.) Company HistoryFounded by Leonora and Isosceles Pascual, both graduates of Chemistry in University of the Philippines, in the year 1946 Pascual Laboratories have been one of the fastest growing Pharmaceutical companies in the Philippines. This claim is supported by the following facts:a.) Top 9 Pharmaceutical company by 4th quarter of 2012b.) Top 23 Pharmaceutical company by 4th quarter of 2013c.) Top 25 Pharmaceutical company by 4th quarter of 2014According to IMS Pascual lab is the Third largest Filipino owned and founded Pharmaceutical Company during the 1st quarter of 2014 however as we all know all big things come from small beginnings who would have thought that a single laboratory in Balut Island, Tondo Manila would become a manufacturing facility in just 4 years (1950).

The company initially formulated and manufactured drugs for tuberculosis and vitamin deficiency. As the years progresses the company formulated even more types of drugs that lead for the company to get even bigger thus Pascual Lab became a full blown corporation by the year 1960.

As of today Pascual Lab has 2 subsidiaries namely : For their generic products b.) Company Leaders

II. Strategy Formulation Phase1.) Input StageSWOT

a.) Internal Factor Evaluation

b.) External Factor valuation

C.) Corporate Profile Matrix2.) Matching Stage

WeaknessesStrengthsa.) SWOT Matrix

OpportunitiesWO StrategiesSO Strategies

WT StrategiesST StrategiesThreats

Sheet1Key internal factorsweightratiingwighted scoreopportunities1234567Threats89101112131415

Sheet1Key internal factorsweightratiingwighted scoreopportunities1234567Threats89101112131415