introduction of sinostrat solutions 2012
DESCRIPTION
Founded in 2010, Sinostrat Solutions is a Marketing & Web Development agency with a passion for creative projects and innovative Internet technologies. Our client-driven approach and process is tailored to meet the unique needs of each project.At Sinostrat Solutions, we provide a variety of services to handle every internet project for SME’s and MNC’s company, including Internet Business plan, marketing plan, Web development, Web Brand identity and other Internet marketing services. For every client we do a dedicated research based on corporate philosophy, industry, individualities that will match a communication or marketing plan. For all of our corporate services, we believe that every organization should have its own and unique Internet Business model, first key succes factor of its offline business.TRANSCRIPT
Tel: +86 139 1703 3137
www.sinostrat.com
Sinostrat Solutions Consulting Marketing solutions Branding & Design Web development Internet marketing
To
Buzz about your core value
About us
27 December 2011
2 Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.
Internet & Marketing
• An internet marketing consulting company
• New technology and marketing specialists
• High quality at the right price
• Melting pot company
• Fanatical customer services
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We are A step forward »
Core values Passion
Individuals who take initiatives to commit in learn in their activities.
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Cases
Services
Internet
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Overview
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Creativity
A melting pot of proficiencies, culture and experiences.
Social
A credo that respects and provides for the human and the environment
Culture
To respect and inspire from our diversity and our location.
Merit
To be rewarded for the work that has been done.
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5 Copyright © 2010 - 2011 Sinostrat Solutions. All rights reserved.
Tell me...
告诉我…
Show me…
示范给我看…
Involve me…
让我动手做…
…and I’ll forget
…我会忘记
…and I may remember
…我可能会记得
…and I’ll understand
…我才能完全了解
A Chinese proverb that fits for the internet
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Web 1.0
One way traffic
Traditional Marketing
Web 2.0
Bi-polar interaction
Marketing 2.0
Web 3.0
Neuronal interaction
Marketing 3.0
The Internet evolution
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Internet
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Website efficiency ROI
Technology Visibility
Showcase content [1.0] -> Write articles -> Display media
Blog [2.0] -> Comments -> Forms -> Profiles -> Ratings -> Newsletters
Social sharing [3.0] -> Share article -> Content feeds -> Mobile apps -> Multi-portal users -> Real time webservices
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Return efforts into cash
Increase visibility & traffic
Greater renown
Control & protect your brand
Understand web environment
Grow the community
Be on track
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How you benefit
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Our Services
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Services Sinostrat
Services Sinostrat
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Audit
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Consulting Web consulting Corporate training
Audit Web
Consulting Corporate Training
Diagnostic of your
current business position
on the web against your
competitors and seeking
for opportunities.
Evaluation of your
current website and the
creation of an
assessment for future
development.
Face-to-face training in
order to learn on how to
manage your website
independently.
PROCESS
Cases
Services
Internet
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27 December 2011
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Marketing solutions Internet business model
Create a tailor-made business model
from your offline business model to
an online version.
Web positioning
Develop reports on your web
positioning and define the given
opportunities.
Segmentation
Structure your segmentation from the
offer to the demand based on your
competitive advantages and your
business model.
Targeting
Define your priorities and the right
actions based on your core target
customers to extended customers
4P Strategy
Develop a strategy based on the
products, pricing, promotion, and
place according to your positioning,
segmentation and targeting.
E-Marketing Research
Define your online market
opportunities against the
competitors, the economical and
technological factors as well as user
behavior.
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Services
Internet
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Branding & Design
Terms definition
Analyze your products and/or
services, corporate philosophy and
leading individuals to create key
terms and notions that defines your
brand.
Brainstorming
Collect the needs and information
from the client and assemble creative
and strategic specialists in order to
define a branding strategy.
Promotional concepts
To create branded and tailor-made
concepts as well as the design for
advertisement, EPR, and buzz
marketing: Online marketing, Press
media and TV.
Brand placement
Associate your brand in a large
variety of media, events and activities
with other brand leaders.
Logo design
Create a communicative and unique
logotype based on the terms that
define your brand.
Style guide & Toolkit
A bible on how to use appropriately and
consistently your brand, and a toolkit with
stationary, press kit, product packaging, and
advertisement templates as well as any
media that represents your brand.
Communicate rather than decorate
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27 December 2011
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Web Development Web Design
Create a wireframe and layout of your
website structure. Then design a
tailor-made template proposal based
on your brand image. Finally develop
the coded template to be reproduced
on your website and optimize the
website’s user interface.
Web Development
To integrate a self-maintainable
Content Management System (CMS),
and develop applications and
functionalities (extensions) as
business and marketing tools.
Increase your Search Engine
Optimization (SEO) with the latest
techniques. Test and deploy your
website online and integrate security
measures. Finally adapt your website
and applications on mobile and PDA
devices.
Wireframe & Layout
Web design
CMS integration
E-commerce / Community Development
Functionalities and applications
Template coding
User interface optimization
Content integration & translations
Search Engine Optimization
Testing, Security and deployment
Mobile templates
PROCESS Cases
Services
Internet
Contact us
About us
27 December 2011
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Web Marketing
Search Engine Marketing
Increase your online presence on
major search engines (Google, Bing,
Yahoo and Baidu).
SEM = SEO + SEA + SMO
Semantic Studies
Research and define the most
relevant keywords based on your
positioning against your competitors
to increase your online visibility.
Community Management
Increase your online presence on
major social networks (Twitter,
Facebook, Weibo, LinkedIn and
Google+)
Viral Marketing
In cooperation with the branding
department, to develop and spread
an innovative and creative buzz on
various internet media as well as
traditional channels.
Digital Experience
To create user experiences with
online events, games, lucky draws,
and communication trends in order to
to attract and retain users on your
website(s).
Mobile Marketing
Outreach to your customers your
online presence on mobile devices
and promote and online experience in
the daily life.
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27 December 2011
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Web Marketing
Online PR
Spread the word of your products and
brand through strategic partnerships
with journalists, enthusiasts and
affiliations with other specialized
websites.
E-reputation
Gather and analyze online customer
opinions in order to customize your
offer.
Events
Organize branded events in strategic
locations with unique and
communicative themes. A face-to-
face medium to promote your brand.
Competitive intelligence
To gather information and converting
it into intelligence to influence
business decisions. Competition and
technology monitoring, information
protection and lobbying.
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