introduction of lianjia china

Cooperate with China’s Largest Real Estate Brokerage Agency to Develop Your Brand in China

Lianjia Searches for British Partners

Contents

• China – the future market• Introduction of Lianjia• Choose to cooperate with Lianjia• Requirements• What Lianjia will do for you • Cooperation Model• Contacts

China – the future market

In an era when information is swiftly exchanged, the rapid development of China's economy and increasingly deepening of international cooperation enables more and more Chinese investors to look at overseas markets. As one of the safest, most stable and effective investment methods, investment in real estate is extremely popular among the Chinese.


According to the report released by National Association of Realtors (U.S.A.) by the end of June 2015, in terms of the number of houses, the amount of sales and unit prices of houses, Chinese people have become the largest overseas buyers in American real estate market, who spend much more money on purchasing houses in America than American residents or other international investors.

It is known that the average transaction price of the houses purchased by Chinese people was $ 830,000 in the last year, much higher than the average house price in America and the average transaction price of the houses purchased by other international buyers, which were respectively $ 256,000 and $ 500,000.


In Australia, Chinese buyers also account for the largest percent of foreign investors in real estate market. According to an annual report released by Australia's Foreign Investment Review Board, the amount of houses purchased by investors from mainland China was as much as $ 5.9 billion, accounting for 11.4% of the total amount of foreign investment in real estate.


As a global financial center, London is always a popular city for high net worth individuals all over the world to invest and purchase houses. However, not until two years ago did large numbers of investors from mainland China successively entered into the market of London.

According to monitoring data released by the international real estate consulting company Jones Lang LaSalle, only 2% buyers from mainland China purchased houses in London in 2011, while this figure is about 10% now.

Introduction of Lianjia

16 cities ：By the end of April 2015 ， Lianjia Real Estate were launched in 16 cities including Beijing, Shanghai, Guangzhou and Shenzhen and covered several important economic circles in China, such as the Yangtze River Delta, the Pearl River Delta, Northern China and Southwestern China, etc.

60 ， 000 agents:By the end of June 2015, the number of brokers of Lianjia Real Estate has exceeded 60,000 in China..

2001.11.12 ：Lianjia （ Homelink ） Real Estate Agency Co. Ltd. Established


60% market share：In target markets in Beijing, the average market share of Lianjia Real Estate is above 55% and the highest market share even exceeds 60%.

5 billion RMB revenue ：In 2014, the overall volume of housing transaction of Lianjia Real Estate was RMB 150.2 billion, while operation revenue was RMB 5 billion

2001.11.12 ：Lianjia （ Homelink ） Real Estate Agency Co. Ltd. Established

The present business scope of Lianjia Real Estate includes the transaction of domestic new houses and second-hand houses, leasing of domestic house properties, decoration and Internet real estate finance, etc.


In 2015, Lianjia officially marched into oversea real estate markets. Established in March 2015, Overseas Property (USA) Department of Lianjia Real Estate has already operated in main areas now, such as New York, California, Washington, Boston, etc. Following closely, Overseas Property (UK) Department of Lianjia Real Estate was established in June 2015.

Based on Lianjia Real Estate’s extensive market resources all over China and mature sales team, Overseas Property (UK) Department of Lianjia Real Estate will promote high-quality properties in UK, which are mainly located in London, to Chinese investors, assist clients to complete a range of procedure of purchasing houses and apartments, including transaction and loan, to enable clients to enjoy a safe, relieved, premium and superior buying experience in UK.


Choose to cooperate with Lianjia Solve your problems

In the Chinese market, investors could only choose from a limited number of properties of London and even the whole UK. At present, only Barratt Homes has officially entered the Chinese market, which is far from meeting the demands of Chinese buyers. Our clients also expect more diverse real estate products to enter Chinese market.

The cooperation with Lianjia can assist you to solve the following bottlenecks of entering Chinese market:

1. Insufficient fund for opening a China office in the initial stage of business.

2. Failure to localize products.3. Failure to timely solve the problems of Chinese clients caused by time

difference4. Unavailable localized professional team for expanding market.5. Due to the differences in cultural tradition and consumption habits and

the vast territory and abundant resources of China, segmentation strategies for marketing and sales should be provided for clients in different area.

6. Failure to find trustworthy local brands for cooperation.

Choose to cooperate with Lianjia Solve your problems

The requirements you should meet:

1. a capable property developer holding an optimistic expectation on Chinese market;

2. being able to provide necessary supports for marketing, sales and ads;

3. being able to provide reception services for clients;

4. Chinese language support preferred

What Lianjia will do for you

1. to fully mobilize the power of more than 2,000 stores and 60,000 professional real estate brokers all over China to promote your real estate projects across China;

2. to initiatively develop brand promotion and carry out online promotions on both Lianjia.com (http://www.lianjia.com) and other portal sites in China (150,000 – 200,000 hits for Lianjia.com per day now);

3. to hold presentations, seminars and other activities independently or with other brands;

4. to exploit direct sellers and distributor, including banks, various study-abroad agencies and immigrant services agencies, through existing and future channels of Lianjia.

http://www.lianjia.com/

Cooperation model

Cooperation model 1 – brand cooperation (recommended)

The office of your brand will be jointly established in mainland China.You will enter into an Exclusive Agency Agreement with Lianjia appointing Lianjia as your exclusive agency in mainland China .The professional team of Lianjia will be responsible for the localization of your brand and products (our staff participated in the establishment of China office of BARRATT HOMES and have extensive experience in operating domestic and overseas real estate companies.)

Lianjia will work with you to develop and carry out marketing and sales strategies

Cooperation model 2 – exclusive sales agency

You will enter into an Exclusive Sales Agency Agreement with Lianjia appointing Lianjia as your exclusive sales agency in mainland China

Cooperation model

Cooperation model 3 – non-exclusive sales agency

You will enter into a Non-exclusive Sales Agency Agreement with Lianjia appointing Lianjia as your non-exclusive sales agency in mainland China

Cooperation model

Cooperation model

There are only 5 vacancies available for British partners of Lianjia.

If you would like to become one of them, please do not hesitate to contact us!

NOTICE:

Contact:

Overseas Property (UK) Department of Lianjia

Heather Xu

Mobile : (+86) 18501967568E-mail: [email protected] ID: lianjia_ukAddress: No. 12(B), Chaowai Avenue, Chaoyang District, Beijing, China

introduction of lianjia china

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