SECTION 01

INTRODUCTION

34 BrandZ™ Top 50 Most Valuable Indonesian Brands 2015 35

Introduction ECONOMY AND DEMOGRAPHICS

ECONOMY AND DEMOGRAPHICS

POPULATION

ECONOMY

Total population Urban population (% of total population)

Productive Age 66%Below 30 55%

Working Age 51%Kids and Teens 37%

Millennials 34%

The national population is forecast by the United Nations to exceed 322 million by the year 2050.

253.6 Mil.

Rate of urbanization (annual rate of change (2010-15 est.)

2.69%

53%Population by age

Literacy rate

(% of population over 15 years who can read and write)

6.5% 65 years and over

7.9% 55-64 years

42.3% 25-54 years

17.1% 15-24 years

26.2%0-14 years

Median age

Foreign Direct Investment (US $ Bil.)

29.2yrs

Indonesia

18.4

Indonesia

36.7yrs

China

258.2

China

27yrs

India

28.2

India

27.7yrs

Malaysia

92.8%

Indonesia

95.1%

China

93.1%

Malaysia37.6yrs

US

40.4yrs

UK

46.1yrs

Japan

JAKARTA

Bandung Surabaya

Makassar

Semarang

Medan

CENTERS OF POPULATION

Palembang

Balikpapan

Samarinda

10.176 Million

2.513 Million 2.834 Million

1.429 Million

1.614 Million

2.182 Million

1.454 Million

706,000

806,000

LAND AREA

or approximately 735,000 square miles (about the same as the UK, France, Germany, and Spain combined – or slightly smaller than the US.)

1,904,569 Sq. km GDP (2014 est.) about the same as the Netherlands

Ease of doing business Indonesia ranks 114th out of 189 countries, with 1 being the most business-friendly

$856.1 Billion

GDP growth rate (2014 est.)

5.2% GDP per capita

(2014 est.)

$10,200

12.2

S.Korea

Indonesian smartphone users

(% of mobile users in 2015)

Sources: GroupM, World Bank, CIA Factbook, OECD, Statista

TECHNOLOGY

15.8

Indonesia

125

Indonesia

45.851.6

China

89

ChinaBrazil

15.1

India

71

India

67.0

Malaysia

84.2

US

96

US

Internet users per 100 people Mobile subscriptions per 100 people

125

UK

118

Japan

111

S.Korea

29%